Dave Santucci, vice president of marketing for the Chattanooga Area Convention and Visitors Bureau, said the city tends to do well in these kinds of contests.
“So many people are passionate about Chattanooga, and they go out and vote,” he said.
And for those who don’t know about Chattanooga’s charm, a contest can help spread the word, Santucci also said.
To vote for best mountain towns, click here.
“It raises awareness of Chattanooga as one of the greatest outdoor cities in the country,” he said. “We are always excited when other people agree and we start rising in the polls.”
Voting for the best mountain town continues through August, and Chattanooga is competing in the category for cities with a population of more than 100,000 people.
Thursday, Chattanooga was in the lead by a large margin, competing against Atlanta; Charlotte, N.C.; Greenville, S.C.; Knoxville; Raleigh-Durham, N.C.; Richmond, Va.; and Washington, D.C.
The Tri-Cities are in the running for best mid-sized mountain town, and nearby Georgia cities, such as Blue Ridge and Ellijay, are up for best small mountain town.
CVB leaders have worked to gain a good social media following, and that has helped them rally voters, Santucci also said.
In the past year, Chattanooga has been featured by countless publications.
In January, The New York Times listed Chattanooga as one of the top 45 places to go in 2012.
The Scenic City landed at No. 25 on the list, which also includes locations such as Antarctica, Wales, Morocco, Finland, London and Tokyo.
In May, CNBC featured Chattanooga in a story about manufacturing resurgence.
Former nonprofit CreateHere is the latest local organization to garner national publicity when FastCompany.com featured the organization this month in an article called “How Chattanoogans Partied Their Way to a Cleaner, Safer, Richer City.”