Comcast, NBCUniversal and Twitter have teamed up to connect millions of Twitter users with television services directly from the social media platform.
The first step of the partnership was to create “See It,” which is a new platform that will allow Comcast Xfinity TV customers to instantly access television shows, movies and sports directly from a tweet. It debuts next month.
“I think it is a great example of how Comcast is continuing to innovate, develop new technologies and partner with other global industry leaders like Twitter to engage and enhance the customer experience,” Jim Weigert, local Comcast vice president and general manager, said via email.
The companies also announced an advertising partnership with NBCUniversal in Twitter’s Amplify program which drives awareness of TV programs by embedding sponsored, real-time video clips in tweets.
Comcast and Twitter are also exploring more opportunities to integrate social TV conversations into Comcast’s X1 platform-the company’s entertainment operating system.