The Vice President of Marketing and Communication for River City Company, RCC, will oversee a dynamic marketing, communication and program team to effectively fulfill our mission to cultivate and advocate for a vibrant and healthy Downtown Chattanooga that stimulates the community’s economic, social and cultural growth. The ideal candidate is an accomplished Director or VP of Marketing and/or Communications who will manage all aspects of RCC’s marketing and communication campaign and operations as well as programs while being responsible for representing RCC to the Chattanooga community including key partners along with working collaboratively with the RCC team to create a vibrant downtown for all Chattanoogans.

Job Duties include (but are not limited to):

• Provide high level strategic guidance and assistance on RCC programs and projects that ultimately leads to more favorable outcomes for organizational initiatives, assists in the building of strategic partnerships, and focuses on creating a Downtown Chattanooga that represents and welcomes all Chattanoogans.
• Be RCC’s brand ambassador and advocate along with a senior peer group to consistently articulate our mission.
• Build external relationships with RCC’s audiences, including funders, downtown stakeholders, and the media to ensure RCC is viewed as the primary source of information for Downtown Chattanooga within a diverse network and stakeholder base.
• Find, build and lead a dynamic group of staff and/or interns that support RCC company objectives.
• Mentor and supervise Visual Strategies Manager, Program Manager and other hires and intern(s) when applicable.
• Develop, implement, track, delegate and/or measure/evaluate communication and marketing activities across RCC’s audiences in collaboration with other RCC team members and external partners.
• Create, prepare, delegate and/or manage traditional, digital and new marketing and communication plans for RCC including tactics like writing speeches and press releases; promoting special events; scheduling and giving media interviews; developing social media, e-newsletter and website content; partner marketing activities; annual reports; quarterly board reporting; promotional and editorial calendars; etc.
• Identify and implement new creative solutions to content needs such as a podcast, video series, influencer marketing, other storytelling devices, etc.
• Work with in-house creative team and contracted creative support (i.e. web designers, videographers, photographers) to create compelling and accessible collateral for RCC program and projects.
• Develop, manage and monitor stand alone and program and/or project marketing budgets.
• Identify new grant and sponsorship opportunities for RCC programs and projects while also maintaining current portfolio of grant and sponsorship applications and reporting.
• Conduct general market research and acquire appropriate data to keep abreast of trends, community sentiment, RCC program and project effectiveness, and peer city initiatives .
• Develop, oversee, update, implement and train staff when applicable on companywide communication plans like the Crisis Communication Plan and Social Media Policy.

Qualifications:

• Bachelor’s degree along with 8 years’ experience in marketing, communication and/or public relations.
• A demonstrated track record of development, execution, and leadership of creative and innovative marketing, communication, and public relations strategies to meet objectives, both short and long-term, to advance an organization’s mission and goals.
• Established strength in conceptual strategy and execution while still maintaining a roll-up-your-sleeves management style.
• Ability to see the bigger picture and understand relationships between complex issues when problem solving with the ability to collaborate with a multifaceted internal team to successfully work laterally across departments.
• An analytical decision-maker who utilizes known and emerging data tools to showcase ROI of marketing and communication measurements with a results-oriented approach.
• Extensive, successful writing and editing experience (externally focused) with a variety of print and online platforms, included but not limited to, newsletters, press and media materials; annual reports; marketing collateral; directories; social media; ad campaigns; etc.
• Team-oriented leader with the ability to build, mentor, and coach a team.
• Ability to make decisions in a changing environment and anticipate future needs while being self-reliant and a good problem solver.
• Excellent and persuasive communicator who is energetic, flexible, collaborative, and proactive.
• Exceptional written, oral, interpersonal, and presentation skills along with the ability to effectively interface with senior management, RCC Board of Directors, and staff.
• Passion for RCC’s mission, the Downtown Chattanooga community, and for creating a Downtown Chattanooga for all Chattanoogans.
• Experience and ability to act as the company spokesperson, as needed.
• Broad understanding of, and willingness to stay abreast of, digital and traditional technologies, applications, and processes to be creative and thoughtful on how new media technologies can be utilized.
• Experience pitching issues, business, and corporate stories to top-tier and trade media along with demonstrated relationships in working with local and regional media.
• Proven ability to manage large projects and initiatives with a detail-oriented approach meeting key deadlines without sacrificing quality.

Full-time position with competitive salary, PTO and benefits available.

In light of the ongoing COVID-19 pandemic, this position will have the flexibility for remote work on an as needed basis, although the expectation is that this will be an in-office position.

Applications will close November 15, 2020.

Company Name

River City Company

Company Website

https://www.rivercitycompany.com/

Location

Chattanooga, TN

Industry

Nonprofit

Experience

Senior Level

Employment Type

Full Time

Position Summary