New wine, spirits and beer store Imbibe will have its grand opening this weekend.
Imbibe is the brainchild of St. John’s Restaurant and Meeting Place owner Josh Carter, who has created an 8,000-square-foot store that feels like a boutique, store operators said in a news release.
Imbibe will focus on service and education for customers, and help import new products to the area.
“Because of the relationships we have with importers and distributors, we are able to offer $10 wines that are amazing,” Carter said in a prepared statement. “You don’t have to spend $50 to find a great bottle. But if you want to spend that for a special occasion, then you should be able to find wines that you could normally only find in bigger cities.”
Pricing is competitive and the 1616 Broad St. location is convenient to downtown, officials also said.
There will be a tasting bar, 1,500 wines, 1,000 spirits, 20 taps, 650 beers displayed and a gift selection curated by local boutique Sophie’s.
The grand opening starts with two tasting events with Peter Weygandt of Weygandt-Metzler Imports.
Weygandt-Metzler represents 120 brands in France, Italy, Spain, Austria and Germany, and has never sold wine in Tennessee before. Carter spent a year working with Weygandt to launch in Chattanooga at Imbibe.
“The tastings will be a great time, with wine and spirits that have never been offered in Chattanooga before,” he said. “We have so much to celebrate and look forward to seeing Chattanooga’s wine, liquor and beer connoisseurs, as well as those who are curious to learn more or are just lovers of a good time and good spirit.”
The grand opening will be Oct. 16-17 from 10 a.m. to 10 p.m.