When a local entrepreneur was the CEO of video game tournament provider Iron Gaming, she saw a disconnect between the skills many players had and what they were doing-or not doing-with those abilities.
“Rezli is here to change the way we recruit millennials, initially targeting gamers by providing an ecosystem for everyone to share their talent with the world. Our platform allows people of all ages to connect their skill sets with actual educational and career opportunities, as well as network with like-minded people.”
Source: Rezli CEO Cory Allison
“I was watching these kids have skill sets that they don’t even think of as skill sets,” said Cory Allison, who has just launched a new company called Rezli. “I thought, ‘Something is missing.’ If these kids can grow up to understand technology so easily, why are they not seeing this as an absolutely amazing skill set?”
That was Allison’s inspiration for her latest venture, which recently launched at four-day convention Terminus in Atlanta.
Rezli is a content, media and career building platform that aims to empower people to turn their passion-such as gaming-into a career. It allows users to build a digital résumé and portfolio, share their stories, search for educational and career opportunities, and network with people of similar interests and industries.
Through Rezli, users can connect with like-minded individuals, potential employers and mentors. And it’s a centralized location for portfolios, résumés and any other content-such as graphic work, videos, images and blogs-that a person could share to help promote themselves and land a job.
The team is working to create a feature that allows for a downloadable résumé. And there’s the potential to build out features, such as digital business cards.
Because gaming is the market, Allison knows that industry is the starting point for Rezli. And she’s also focusing on millennials, who don’t want to settle for just any 9-to-5 job, she said. They want their jobs to be fulfilling. They want to be passionate about their work. But they have aligned their passions with a career path, she said.
But the site isn’t solely for gamers or millennials. There’s already a range of industries and demographics represented on the platform.
“We don’t turn anybody away,” Allison said. “This is a place for creative minds. This is where the future is. This is where you can show off what you’re passionate about … [The platform] can highlight people’s capabilities and potential.”
In addition to individual users, there’s an array of organizations, such as businesses and nonprofits, on the platform. And the idea is that Rezli can help play matchmaker between users and organizations that need talented, passionate employees.
A team of 13, composed of three interns, three 1099 workers and seven full-time staff, has been building out the platform since about last October, when Allison sunset Iron Gaming, which she said wasn’t scalable.
And investors have supported Rezli with about $2 million.
Allison has plans to monetize the platform, but first, she has to build value by adding users.
Once that’s done, there are several options to monetize, from advertising to microtransactions, which are used in the gaming world.
In the gaming world, a game is often free, but users can pay small amounts for more goods. That business model could work for Rezli, Allison said. Users would get access to the platform for free but could pay for additional features.
In the next several months, the team will be working to add more users and prove that the business is scalable, and then Allison will do more fundraising in the fall to continue the build-out, she said.
She said she has a great team of investors behind her, and they all see the potential for Rezli to be “a billion-dollar product.”
Everyone is focused on being more conservative than that now, but they all see great possibilities for the company, she said.
“It can be the next Facebook,” Allison said.