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What ghost around, comes around

Downtown Chattanooga’s ghost signs, explained: part three
NOOGAtoday | Levin Brothers ghost sign
The Levin Brothers Building sits at the corner of Mitchell Avenue + Main Street. | Photo by NOOGAtoday
With fall just around the corner, it feels like the perfect time to tell some more ghost stories. Don’t worry, these aren’t actually scary stories, but rather some things we’ve learned about the old painted advertisements — otherwise known as ghost signs — that have been preserved for years on some of Chattanooga’s buildings.

If you haven’t already, check out parts one and two of this series. For part three we’re taking a look at two other ghost signs you can find downtown.

Levin Brothers Building | 100 E. Main St.

You might have to squint your eyes for this one, but painted advertisements can still be seen on this abandoned building. The three-story building was constructed in the early 1900s and formerly was the home of Levin Brothers furniture store.

The building has sat abandoned + deteriorating for years, but was purchased in 2020 for $1.2 million with hopes to restore the building into a boutique hotel. As of 2022, plans for the construction of a hotel are still in motion.

NOOGAtoday | Holbert's ghost sign

This ghost sign marks the former location of an overalls factory. |

Photo by NOOGAtoday

Holbert’s Overall Factory | Corner of W. 16th Street + Cowart Street

The ghost sign visible from W. 16th Street + Cowart Street marks one of the former locations of Holbert-Langley Manufacturing — this particular location was home to an overalls production site. The factory was named after John Frederick Holbert and was constructed in the early 1900s.

The space is currently unoccupied, but you can catch Courtney Christmas Trees at the lot next door at 1513 Williams St. during the holidays.

Curious about some of Chattanooga’s other ghost signs? Send them our way and we’ll do the digging for you.
It ghost without saying that you should share this story with your friends + family.

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Today
  • The Front Bottoms | Wed., Sept. 21 | 7:30 p.m. | The Signal | $27.50+ | Listen to The Front Bottoms perform with The Joy Formidable + Mobley — this show is 18+. 🎶
Thursday
  • Collecting 101: James McKissic | Thurs., Sept. 22 | 6-7 p.m. | Hunter Museum of American Art | $18+ | Learn about collecting African American Art with the President of ArtsBuild, James McKissic. 🖼️
  • “Daughters of the Moon” | Thurs., Sept. 22-Sat., Sept. 24 | 7:30-9:30 p.m. | Barking Legs Theater, 1307 Dodds Ave. | $20+ | This play is noted as “a thrilling survival adventure with strong themes on race, gender, and empowerment.”
  • Noontunes | Thurs., Sept. 22 | 12-1 p.m. | Miller Plaza | Free | This week’s performance will be by The House of Trinity.
Friday
  • Lenox Hills | Fri., Sept. 23 | 8 p.m. | The Barrelhouse Ballroom, 1501 Long St. | $12+ | Native band Lenox Hills returns to Chattanooga with Nordista Freeze + Small Victory.
  • Outdoor Storytime | Fri., Sept. 23 | 10-10:30 a.m. | Southside Community Park, 3501 Central Ave. | Free | Enjoy a 30-minute storytime for children ages 0-5 + their grownups. 📚
Saturday
  • Amanda Shires | Sat., Sept. 24 | 7 p.m. | Songbirds | $25+ | Amanda Shires is a Grammy + Americana award-winning singer, songwriter, and virtuoso violinist. 🎻
  • Chatta Town Tasting Festival | Sat., Sept. 24 | 10 a.m.-4 p.m. | Camp Jordan Arena | Free+ | Get your taste buds ready to sample all types of cultures of food. 🍽️
  • Enneagram 101: Embodying the Types | Sat., Sept. 24 | 1-2:30 p.m. | The Chattery | $25 | Do you know your type but want to learn more? Are you unsure of your type? If so, this introductory class is for you.

We have a monthly guide filled with events + activities you can plan for in advance. Click the button below to bookmark ideas for upcoming date nights, family outings, and time with friends.

For tickets to local and regional events, check out our 6AM Tickets resale marketplace.*
100+ MORE EVENTS

Weather
  • 94º | Sunny | 7% chance of rain ☀️
Announced
  • This weekend is IRONMAN Chattanooga. For those traveling around the area, multiple roads will be closed due to the race Wed., Sept. 21-Mon., Sept. 26.
Community
  • The Cherokee Area Council of Boy Scouts is partnering with Chattanooga Bakery to launch a MoonPie selling campaign — think Girl Scout Cookies, with a local twist. Support the “Shoot for the Moon” fundraiser at local Food City, Elder’s Ace Hardware, Tractor Supply, and Sportsman Warehouse locations.
Outdoors
  • This Sat., Sept. 24, Point Park will waive its entrance fee for National Public Lands Day. Enjoy a hike, views, and the historical significance of the Lookout Mountain Battlefield. 🌳
UTC
  • In celebration of Hispanic Heritage Month, UTC will host “Our Stories: Nuestras Historias” on Thurs., Sept. 22, which will focus on the stories of the professional journeys of the panelists. For a complete list of celebrations, visit UTC’s Multicultural Affairs page.
Edu
  • Before its Oct. 1 deadline, tnAchieves needs 4,500 additional volunteer mentors to serve the TN Promise Class of 2023 — 204 of which are needed in Hamilton County. Those interested in applying or learning more can do so here. ✏️
Arts
  • The Chattanooga Music Club will host a program of Opera classics featuring Opera Tennessee on Oct. 16 at 3 p.m. The event is free + open to the public at the First Cumberland Presbyterian Church (1505 N. Moore Rd.).
Theater
  • Chattanooga Theatre Centre will soon start its 99th season of the beloved musical, “The Sound of Music.” The opening performance will take place on Fri., Sept. 30 + performances will run through Oct. 16. ⛰️
Cause
  • Siskin Children’s Institute announced its Fall Breakfast Fundraiser will feature Adrienne Bankert, an award-winning news anchor from “Good Morning America.” The event will take place in the Gilman Event Hall on Oct. 25 — tickets are available for purchase online.
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Missed the tourism event? We’ll summit up for you

The Chattanooga Tourism Summit 2022
A stage featuring a large screen showing the river in downtown Chattanooga
This was the first in-person Chattanooga Tourism Summit since the pandemic. | Photo by NOOGAtoday
Yesterday, the first in-person Chattanooga Tourism Summit since the pandemic took place at the Chattanooga Convention Center.

Wonder how Chattanooga’s tourism and hospitality industry fared in the past year? Here are some of the top talking points:
  • The big news: our economy came back from the pandemic stronger than ever before + fared better than most in the state and country.
  • Chattanooga’s rebound was led by leisure visitors + group and family sports.
  • On average, 15,000 visitors are staying in our hotels every night.
  • Business travel, however, was an underperforming tourism section — not just in Chattanooga, but in most places. Visit Chattanooga is investing more time + resources this year in pursuing this target group.
  • Another underperforming sector is group travel (the number of group meetings and conventions). The good news? We’ll soon have a competitive advantage in this group market — 25 Gig internet at the convention center.
  • 31,000+ community residents work in the tourism and hospitality industry.
  • Oh, and something really cool? Samantha Brown of “Places to Love” recently filmed in Chattanooga for her next season that will air in January.
All_MKTs_Fall_Shop_Gif
THE WRAP
Today’s issue was written by Kristen.

Editor’s pick: I hope you all enjoyed the fall food + drink story from Monday’s newsletter. Since then, I’ve found out that Han-Mi recently revamped its menu for fall with house-made beef bone broth for dumpling soup, ramen, and kimchi stew — with more soups on the way as the weather gets cooler. Be Caffeinated also dropped its fall menu, I’m dying to try the Green Apple Matcha.

Missed yesterday’s newsletter? Break down Chattanooga’s cost of living + see how it compares to other cities.
Read More
Connect with us.

Editorial: Brianna Williams, Kristen Templeton, Dayten Rose, Josh Kranzberg, Ashlea Hearn, Emily Shea, Saryvette Morales Cádiz | Send us a scoop, question, or feedback.

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