Stay-at-home mom runs online business

Authored By Chloé Morrison

Bledsoe County resident and businesswoman Ginger Moore has been running her own craft business since 2009 and it is already evolving. 

Moore took time to talk with Nooga.com about her business that provides hand-crafted gifts, such as natural bath and body products that customers can purchase online. 

Name: Ginger Moore 

Age:  43

Title and company name: Founder/owner/creative director for Neos Creations 

Hometown: I grew up in Soddy Daisy, Tenn. and currently reside in the southern corner of Bledsoe County, Tenn.

Education: High school graduate (1985), certification as a nursing assistant (patient care technician) 

Work history:

I’ve been a stay at home wife for many years and since my only child was born almost five years ago, I’ve chosen to remain a stay at home mom. Before that, I had held various positions in retail, including department supervisors, before I moved on to the medical community.  

Tell me about your business.   

We officially launched in April of 2009 after months of preparation. Our initial company name was TimeLess Presents Gift Company with a focus on ready-to-give gifts (pre-assembled and pre-wrapped gifts and gift sets) which included our own private label brand of natural bath & body care and spa inspired products (Lavish).

These were manufactured for us by an independent woman owned business near Nashville.  In early fall – 2009, that independent company informed us of their business closure and that we would have to find another manufacturer.

After careful consideration and prayer, knowing that we already had a customer base for our products, we offered to buy the formulas for our body care products. The owner agreed and we began hand producing the products ourselves. Since then, we have improved the formulations and expanded our lines to what they currently are.  

Gradually, from 2009 until now, our focus had shifted from ready-to-give-gifts to handcrafted products and items, so we went with it and made the change to Neos Creations for our company name and product brand which we feel fits us to a tee. 

Neos (pronounced neh-os) is Greek and means New, fresh, youthful, to regenerate.  

At the moment we are a cottage industry micro business and do not have a brick and mortar storefront location. 

Without the expense and overhead of a storefront, we are able to keep prices much lower than if we had a location that you could walk into. 

Honestly, I think that this will become more the norm for many businesses as time goes by.  We do have an online boutique/store  (https://www.neoscreations.net)  where our products can be viewed and purchased. 

We also take orders by phone and through email.  We often do shows and festivals within a reasonable distance from home so that gives people the opportunity to meet us, talk with us face to face and have a POS that is real time. 

What makes your business unique?  

No. 1: The products and items themselves;  

No. 2: The excellent customer service we give;

No. 3:  The independent, personal, unique you experience that customers get with Neos.   

How has business been going? 

 As you know, the economy has been on a roller-coaster ride of ups and downs for several years now.  Neos has ridden that same ride. 

Since we offer upscale products that are often viewed as a luxury, when the purse strings must be tightened, our types of products are often the first to be put on the back burner as non-necessities. 

However, we have gradually seen noticeable growth in sales since we first started in early 2009, which we accredit to the increasing awareness of consumers about natural ingredients, going green and the desire for quality American made products & items over cheaper, less reliable ones.  

How many employees do you have? 

It’s just myself and my husband. We are working together to establish something that we know is a great thing and a soon to be sought after brand that people can trust and rely on because of the emphasis on quality and personal service.  When that happens, I will have to hire employees to help with various aspects of the business.

What advice would you give to entrepreneurs? 

 There’s so much that I can say here. Be flexible. Stay on track but understand that things change and sometimes very quickly and if you cannot be flexible and change with it, you will burn out very quickly.  Seek out the advice, experiences and expertise of others in business, especially those in your business category. But don’t stop there. Learn from friends, family, colleagues, your competition, generally from anyone who can contribute. Take something away from every experience.  Don’t be afraid of failing.  Failings are simply opportunities to learn, to grow and to change.  

What’s on your iPod/computer music playlist? Or what kind of music do you like? Well, I don’t even own an iPod and rarely have time to spend downloading music to my computer. I listen to CDs or one of the many satellite radio channels from our satellite TV feed when I do listen. I love many types of music, from 50’s hits to big band to current hits to country music. I especially love Christian artists and praise and worship music that uplifts and encourages me and reaffirms my faith.  

What do you like to do in your spare time?

Finally!! An easy question! I spend time with my husband and son doing whatever the mood strikes us to be do.

If you could eat dinner with three influential/famous people, alive or dead, who would they be?

I had to think very hard on this one. I would love to share experiences with and pick the brains of the following influential women whom I admire. 

Joyce Meyer (Christian teacher and leader), Barbara Corcoran (business woman and one of the sharks on “Shark Tank”), Donna Maria Cole Johnson (CEO of Indie Beauty Network).

Favorite book or type of reading?

The Bible and Christian-authored – biblical teaching books, online business resources and blogs of interest. Lately I read a lot of children’s books to my son.

Anything else you want to say? 

I would just like to say thank you for allowing me to share about Neos Creations and our journey thus far. This has been so exciting and insightful and I’m thrilled about having the opportunity to talk to you and the readers of old.nooga.com about us, our products and increasingly emerging sect of cottage industry micro businesses.