What makes Chattanooga great?
Considered short films (about five minutes in length), each vignette will highlight the people and ideas that make Chattanooga a thriving community. From entrepreneurs to music, small businesses to public affairs, videos will offer insight to the Chattanooga story.
The full videos will be available online starting today, and viewers can see minutelong teases airing throughout the WTCI broadcast schedule beginning Wednesday.
“Our region is alive with great stories that are demanding to be told, and this new format allows us to tell them and to reach audiences in new ways,” Shaun Townley, vice president of content and digital strategy, said.
It’s a bit of a reverse strategy. The videos will first debut online, viewed through various social platforms and devices. Once enough videos are produced, WTCI will air a 30-minute broadcast highlighting the films.
WTCI President and CEO Paul Grove said the series is a way for the station to reach new audiences.
“This is a bold new vision for content creation and distribution for the greater Chattanooga area, and we’re excited to share it with our viewers,” he said. “Viewers have come to expect quality programming from WTCI, and our team has created a series that truly captures the passion and innovation that make this community so unique.”
The first video in the series is a look at the Chattanooga Mini Maker Faire in October. The event featured a collection of makers as they gathered at First Tennessee Pavilion. That video can be seen above.
Townley said upcoming features will explore entrepreneurship and startups. James Chapman, entrepreneur-in-residence at Causeway, will host segments called “The Leap.” The first will be a profile of electrical design and software firm Variable Inc.
Another upcoming release will feature the Old Time Travelers in a performance at The Honest Pint.