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Your 2024 MAINx24 guide

NOOGAtoday | MAINx24
Don’t miss out on the wackiest parade in town. | Photo by Michael McCallie via MAINx24
Adult-sized big wheel race. $5 champagne pop-up. Huge parade. Chili cook-off. World cup watch party. Block fiesta. 100+ other events. 24 hours of nonstop fun. All of this can mean only one thing... MAINx24 is coming soon.

The annual 24-hour festival (yes, 24 hours) will take place this Saturday, Dec. 3. We’re sharing the need-to-know info for MAINx24 newbies + old pros alike.

What’s taking place at MAINx24?

A lot. You can find the full schedule of MAINx24 events (all 120+ of them) here.

Pro tip: Choose a few events that you’d like to attend, and make a plan around them. You won’t be able to make it to everything, and that’s ok. I (Editor Brianna here 👋) like to make two trips — one in the morning around the parade, and one later at night. That way I get a nap break around midday.

Is it family-friendly?

Absolutely. While not every event will be open to kiddos, there are plenty of activities for kids and families to enjoy — like the MAINx24 parade, pop-up bicycle playground, and letters to Santa event, to name a few. (Pro tip: Filter the MAINx24 events page to “kid-friendly” to find all activities suitable for children.)

What’s the parking situation?

We’re gonna give it to you straight — parking can be a little overwhelming. Avoid Main Street, and if you’re able, we recommend parking a bit further out and walking or biking. (Bright side: walking allows you to stop by all the Southside businesses offering discounts, door prizes, music, etc.) Our best tip is to head out early to avoid the stress of missing an event you’re excited for.

Downtown’s EPB Parking Garage (1-99 E. 10th St.) costs $8 a day, is a ~15-minute walk to the parade area on Main Street, and is nearby two Bike Chattanooga stations if you’d rather bike — one at Miller Park + one at the library. Find other nearby lots here.

And... if the weather’s bad?

MAINx24 is rain or shine, baby. (Currently, the forecast is calling for “light rain” in the a.m.)

I can only go to one event — what should it be?

The MAINx24 EPB Southside Parade on Main Street that starts at 10:30 a.m. Check out how fun last year’s was.

What type of MAINx24 event are you most excited for?

A. Anything food or drink related
B. Out-of-the box events, like the adult big wheel race
C. Shopping and vendors
D. Live music and performances

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Today, Dec. 1
  • Throwback Thursday | Thursday, Dec. 1 | 4-8 p.m. | Hunter Museum of American Art, 10 Bluff View Ave., Chattanooga | Free+ | Enjoy free admission to the permanent collection and $5 admission to the current exhibition, “Memories & Inspiration.”
  • Sensory Night at Creative Discovery Museum | Thursday, Dec. 1 | 5:30-8 p.m. | Creative Discovery Museum, 321 Chestnut St., Chattanooga | Free | This event is a low-stimulus evening for children with sensory sensitivities.
  • Arts Alive! | Thursday, Dec. 1 | 6-8 p.m. | ClearStory Arts, 1673 S. Holtzclaw Ave., Chattanooga | $7-$10 | This art show features live music, poetry, and painting.
Friday, Dec. 2
  • Food Truck Friday | Friday, Dec. 2 | 11 a.m.-3 p.m. | Kitchen Incubator of Chattanooga, 5704 Marlin Rd., Chattanooga | Price of purchase | Grab your lunch from one of 15 local food trucks during this event.
  • City of Red Bank Christmas Parade & Festival | Friday, Dec. 2 | 4-8 p.m. | City of Red Bank Park, 3817 Redding Rd., Red Bank | Free+ | Enjoy local vendors, food trucks, music, a beer garden, a parade + more at this holiday festival.
Saturday, Dec. 3
  • A Very Merry Christmas | Saturday, Dec. 3 | 10 a.m.-4 p.m. | Mountain Arts Community Center, 809 Kentucky Ave., Signal Mountain | Free+ | This market will feature over 50 vendors, food trucks, and holiday cocktails.
  • Gingerbread Workshops | Saturday, Dec. 3 | Various times | Creative Discovery Museum, 321 Chestnut St., Chattanooga | $55 | Decorate pre-built gingerbread houses, enjoy cookies and hot cocoa, and more — price includes museum admission.
We have a calendar filled with events and activities you can plan for in advance. Click the button below to bookmark ideas for upcoming date nights, family outings, and time with friends.

100+ MORE EVENTS

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Weather
  • 51Âş | Partly cloudy | 0% chance of rain 🌤️
Announced
  • EPB + Qubitekk have partnered to launch America’s first industry-led, commercially available quantum network for private companies, government, and university researchers. You can learn more about the network here, but we’ll also break it down in a future newsletter.
Coming Soon
  • Uncle Larry’s Restaurant will have the grand opening of its East Brainerd location on Saturday, Dec. 10 with extended hours from 11 a.m.-10 p.m. Come out to the new location + enjoy live jazz music by Frank Bumpass from 6-8 p.m. 🍽️
Development
  • The corner of Main + Market streets may be the location of the city’s first Hyatt hotel, if the proposed $30 million project receives city approval next month. Developers are planning to slate the five-level, 123-room location at 105 W. Main St. (Chattanooga Times Free Press)
Traffic
  • The Chattanooga Police Department will no longer respond on minor traffic wrecks as part of a new protocol. A police officer will be required to respond in person to a traffic crash if the incident meets any of these eight qualifications. (Chattanoogan.com)
Edu
  • Hamilton County Schools urges members of the community to take its November HCS Pulse Check survey to give feedback on your student’s experience. The survey informs the decisions made in each school system, so make your voice heard. 🎒
Cause
  • The Salvation Army, Echelon Group + HHM CPAS will host the annual Run with Reason event this Saturday, Dec. 3 at Coolidge Park to raise funds for the Angel Tree program. Those interested in participating can register or sponsor a runner online.
  • TVFCU branches are supporting those in need during the holidays and working to provide children + senior adults the gift of Christmas morning. Visit a branch to adopt an Angel through The Salvation Army’s Angel Tree, participate in Stocking Full of Love, or learn more about other holiday giving programs. 🎁 *
Seasonal
  • The public is invited to attend the annual Hixson Community Christmas Tree Lighting on Saturday, Dec. 3 beginning at 6:30 p.m. Members of the community will gather at 5612 Hixson Pk. for music, special speakers, and Santa — who will light the tree at 7:30 p.m. 🌲 (Chattanoogan.com)
Arts
  • Submissions are now open for SoLit’s Young Southern Writers contest for 2023. Working teachers + homeschool supervisors can submit student work in fiction, nonfiction, and poetry to be evaluated by UTC’s English department. Submissions can be made online by Jan. 15.
Biz
  • TVA recently published its Fiscal Year 2022 Annual Report, providing a look at some of the organization’s key focus areas + accomplishments. TVA attracted and encouraged over $10.2 billion in proposed investments, provided $3.2 million in school efficiency grants, and more.
Region
  • This holiday season, the TNStars College Savings 529 Program will give away $6,000 in scholarships to Tennessee children. Tennessee residents 21 years or older can enter on behalf of a child aged 10 or younger to win prizes. Registration is open online now through Saturday, Dec. 31.
Shop
  • If you work from home like us, you’ve likely become accustomed to having stiff muscles at the end of a workday due to prolonged sitting. Combat this with a little office upgrade — an electric standing desk paired with a sleek under desk treadmill. Oh, and don’t forget to stay hydrated.*
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But wait! There’s more! (MAINx24 content)

Some of our top MAINx24 event picks, 2022

Buddy the Elf in the MAINx24 pararde.
We’re almost as excited as Buddy the Elf looks (from last year’s parade) for these events. | Photo by Michael McCallie provided by MAINx24
With 120+ MAINx24 events to choose from, it can be difficult to decide what you’re going to attend. We’re dropping a few of our top picks as inspiration — but be sure to check out the full schedule to find which ones best suit your interests. (The two of us can’t write about every event, but they’re all worth checking out.)

Kristen’s picks:
Brianna’s picks:
THE WRAP

Today’s issue was written by Brianna.

Editor’s pick: Yes, I’m still talking about MAINx24 even after writing a full newsletter on it. For those of you who asked us about specific events or foods returning, I recommend using the search function of MAINx24’s schedule to see if they’ll be back.

Missed yesterday’s newsletter? You gotta Et-see this.
Connect with us.

Editorial: Brianna Williams, Kristen Templeton, Dayten Rose, Josh Kranzberg, Emily Shea | Send us a scoop, question, or feedback.

Sales: Sarah Edwards | Advertise with us.

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