Plus, Ice on the Landing has a new home.
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Chattanooga Red Wolves

Today’s Forecast

82º | Partly cloudy | 15% chance of rain | Sunrise 7:23 a.m. | Sunset 7:48 p.m.

🍄 Meet the team at Gowin Valley Farms
NOOGAtoday | Gowin Valley Farms
Meet Gabriel and Emma of Gowin Valley Farms. | Photo provided by Gowin Valley Farms
Editor Kristen here. Back in July, I experienced my first taste of gourmet mushrooms at a local food competition and was absolutely blown away by how delicious they were. The mushrooms used were all grown by business and life partners, Emma Riegel and Gabriel Harrison of Gowin Valley Farms.

Gowin Valley Farms is a small family farm in Rocky Face, GA (a ~30-minute drive from downtown Chattanooga) that has been in operation since 1964. The 122-acre farm was started by Emma’s late grandfather, who specialized in small vegetable and fruit production.

During the pandemic, Emma and Gabriel moved to help out on the farm, which was just temporary at first. While exploring the property, they noticed a large amount of golden chanterelle mushrooms growing along the trails of the farm. This led them to get their foraging certification and sell the mushrooms locally.

NOOGAtoday | Gowin Valley Farms

Inside this shipping container is where the mushroom magic takes place.


Photo by NOOGAtoday

Fast forward to now, Gowin Valley Farms has a new focus on sustainable indoor + outdoor gourmet mushroom operations — and all of the mushrooms are certified naturally grown (think: no GMOs or any synthetic chemicals used).

The farm received a grant and is working in partnership with Kennesaw State University + Cornell University to conduct indoor mushroom-growing research. They received a mushroom cultivation chamber (inside a 40-ft shipping container) equipped with systems to automatically regulate the growing conditions of the mushrooms.

Now, the farm is able to grow and isolate wild cultures of over 20 gourmet mushroom species like lion’s mane, turkey tail, shiitake, oyster, and chestnut.

NOOGAtoday | Gowin Valley Farms

You can get your hands on these mushrooms every Sunday at the Chattanooga Market.


Photo by NOOGAtoday

So, where are these mushrooms going exactly? To local chefs and potentially to your plate. The farm delivers its mushrooms to local spots like St. John’s Restaurant, Cashew, and Whitebird Chattanooga. You can also shop the mushrooms at The Chattanooga Market every Sunday.

Bonus: If you’re a local chef or restaurant owner looking to add some local mushrooms to your menu, you can reach out to Emma via email about ordering.

Today, Sept. 15
  • Try it ON at Rock/Creek | Friday, Sept. 15-Sunday, Sept. 24 | 10 a.m.-9 p.m. | All Rock/Creek locations, Chattanooga | Free | Try ON running shoes and receive a $10 gift card. No purchase necessary, but you must redeem your gift card by Tuesday, Oct. 10.*
  • Food Truck Friday | Friday, Sept. 15 | 5-8 p.m. | City of Red Bank Park, 3817 Redding Rd., Red Bank | Free+ | Bring your favorite camping chair and enjoy local food trucks + live music.
  • Free Movie Night | Friday, Sept. 15 | 8-10 p.m. | Chester Frost Park, 7989 Causeway Rd., Hixson | Free | See a free outdoor screening of “The Incredibles” — bring your own blankets and chairs.
Saturday, Sept. 16
  • Day of Clay | Saturday, Sept. 16 | 1-4 p.m. | Scenic City Clay Arts Classroom, 1271 Market St., Chattanooga | $0-$20 | Experience the art of clay at this family-friendly event with pottery activities, a smash booth, dunk tank + a silent auction.
  • Txakoli Garden Party | Saturday, Sept. 16 | 4-7 p.m. | The Woodshop, 5500 St. Elmo Ave., Chattanooga | $40 | Sample a range of Txakoli wines from the Basque region of Spain, enjoy small bites, and live music.
Sunday, Sept. 17
  • Apple Festival | Sunday, Sept. 17 | 11 a.m.-4 p.m. | First Horizon Pavilion, 1826 Reggie White Blvd., Chattanooga | Free+ | Shop from several farms that will offer their apple harvest along with fresh ciders + apple treats.
  • 40th Anniversary Grape Stomp | Sunday, Sept. 17 | 1-5 p.m. | Georgia Winery, 6469 Battlefield Pkwy., Ringgold, GA | Free+ | Stomp grapes at a winery — the first 100 attendees get a free t-shirt + wine glass.
Monday, Sept. 18
  • Free Yoga for EveryBODY | Monday, Sept. 18 | 5:30-6:30 p.m. | Chattanooga Fitness Center, 1254 E. 3rd St., Chattanooga | Free | Enjoy a yoga class with fellow members of the community, no prior experience is needed — bring your own mat or towel.
  • Painted Quilt Square with Acrylics | Monday, Sept. 18 | 6-7:29 p.m. | The Chattery, 1800 Rossville Ave., Chattanooga | $55 | Create and paint our own quilt blocks — bring some fabric or photos for inspiration, all other materials included.
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News Notes
  • The parking lot at Market and 11th streets could soon become a 20-story office tower, potentially including space for restaurants and retail. Before construction can begin, county planners will need to rezone the lot to raise the maximum height from 12 stories. (Chattanooga Times Free Press)
  • Tickets are on sale for this year’s Not-So-Silent Auction at the Chattanooga Convention Center on Tuesday, Oct. 17. The Northside Neighborhood House will be offering to-be-announced prizes and experiences in a silent auction, live auction, and “not-so-silent” musical chairs-style auction.
  • The Summit Cyclists’ 1,098-mile, 12-day charity ride will bring them to the UTC Campus between 1 and 3 p.m. on Wednesday, Sept. 20. See how you can support the Pedal for Pat campaign and help fight Alzheimer’s.
  • The Tennessee Valley Authority and TC Energy will invest $1.25 million in a study of the costs, challenges, and impacts of carbon capture technology. The goal: to reduce emissions at the TVA’s natural gas facilities.
Plan Ahead
  • Chattanooga Pride Week runs from Friday, Sept. 29 to Sunday, Oct. 8. Look forward to daily events like the LGBTQ+ Mixer/Panel at The Chattery on Wednesday, Oct. 4, Pride Ball at Mac Avenue on Friday, Oct. 6, and the Pride Parade and Festival at the Convention Center on Sunday, Oct. 8.
  • Crabtree Farms’ annual Fall Plant Sale & Festival is going down on Saturday, Sept. 23 from 9 a.m. to 3 p.m. Shop annual and perennial plants while enjoying live music, family-friendly activities, and food from local vendors.
  • It’s been a record-hot summer — and we still haven’t drank water since 1997. But this water brand makes us want to actually stay hydrated. It’s infused with fruit essences and has zero calories, diet sweeteners, and sugar, and still manages to taste great. New customers score 36 bottles for $36 + free shipping.*
Fun Fact
  • Whiskey returned 314% over the last 10 years. Invest in fine whiskeys and wines with Vinovest to diversify your portfolio and watch it age like fine wine.*
⛸️ Ice on the Landing’s new location
NOOGAtoday | Ice on the Landing
Previously, Ice on the Landing was held at The Chattanooga Choo Choo gardens.|Photo provided by Ice on the Landing
Get ready to lace up your skates, Ice on the Landing will return for its 2023-24 season on Friday, Nov. 24 — this year with a new location.

The open-air rink, owned + managed by Chattanooga Presents, will move from its previous location in the gardens at the Chattanooga Choo Choo to the First Horizon Pavilion.

According to Chattanooga Presents owner Carla Pritchard, the move will allow for additional space, more programming + entertainment, convenient parking, and never having to close the rink due to rain.

Folks can expect the pavilion to be decorated with wintery lighting with food trucks onsite during the weekends. The rink will be in operation through Jan. 28 — with the final weekend dedicated to the Lodge Cast Iron Skillet curling competition.
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The Wrap
Kristen Templeton Today’s edition by:
Kristen Templeton
From the editor
In case you missed it, the Chattanooga Tourism Summit is coming up on Tuesday, Sept. 26 at the Convention Center. Have questions about the event and its impact? Send them our way + we’ll answer them in an upcoming newsletter.
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