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Today’s Forecast

81º | 15% chance of precipitation

Sunrise 6:51 a.m. | Sunset 8:24 p.m.


Celebrating Frazier Avenue

NOOGAtoday | Chalk Alley
Here’s a new way to support the small businesses in NorthShore’s vibrant neighborhood. | Photo by @flips4evr via Chattanooga Tourism Co.
The NorthShore Merchants Collective (NSMC) is bringing a new celebration to the heart of Chattanooga’s NorthShore district.

Enter: The Frazier Festival, taking place on Saturday, May 3 from 11 a.m. to 6 p.m. along Frazier Avenue (from North Market Street to Forest Avenue).

Secretary of NSMC Geno Wallace said the festival is about showcasing the unique energy of NorthShore.

“It’s a chance for locals and visitors alike to experience our neighborhood’s creativity, charm, and commitment to supporting our vibrant community,” said Wallace.

The free, family-friendly event will feature 20+ local vendors, sidewalk activations (think: face painting, games, and pop-up art stations), and more from NorthShore shops + eateries. Bonus: Check out NSMC’s Instagram page for more vendor highlights.

Note: The area of the festival will be closed to traffic during the event to create a safe + walkable experience, so plan for alternative traffic routes.

Events

Tuesday, April 29

Spring Concert | 6-7:30 p.m. | The Commons, Ooltewah | Free | Enjoy a performance by the 65-piece volunteer group of adult musicians from the surrounding community.

Wednesday, April 30

Chattanooga Market |10:30 a.m.-1:30 p.m. | Erlanger Baroness Hospital | Free+ | Shop artisanal food and locally made arts + grab a bite to eat from a food truck at this smaller version of the downtown Chattanooga Market.

Thursday, May 1

National Learn to Ride a Bike Day | 12:30-2 p.m. | Rivermont Park | Free, RSVP | This class is designed for riders of all ages and features balancing drills and exercises to help you progress at your own pace — register today by 5 p.m.

Art Wise | 6-8 p.m. | Hunter Museum of American Art | Free | Watch a presentation from sculptor + environmental advocate Aurora Robson, whose work is featured in the museum’s current special exhibit.

Friday, May 2

blank/slate | Friday, May 2-Saturday, May 3 | 7:30 p.m. | Barking Legs Theater | $15 | Join collectively / here for a performance experience that brings endless possibilities to life.

“The Haunting of Lin-Manuel Miranda” | Friday, May 2-Sunday, May 4 | Times vary | Howard High School | $15+ | See a different take of the award-winning play “Hamilton” in this production written by Chattanooga’s Poet Laureate Emeritus + literary legend Ishmael Reed.
Event-ure awaits
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Seasonal

🌼 Brunch & Blooms returns Mother’s Day weekend

Presented by Reflection Riding
1. A band standing under a tent playing. 2. Flowers on a tree. 3. Two people handling plants in a nursery.
Bring your little ones: Children 6 and under are free. | Photos courtesy of Reflection Riding
Join a joyful celebration of family, friends, flowers, and food at Reflection Riding’s 2025 Brunch & Blooms.

Held just before Mother’s Day on Saturday, May 10, this annual fundraising event features:
  • Seasonal brunch with signature cocktails
  • Live music by local group Call Me Spinster
  • Tranquil setting in the Native Plant Nursery
With all proceeds supporting the Philp Memorial Garden and conservation efforts.

Tickets are available now and going fast, so we recommend securing yours sooner rather than later.
Book your Brunch

News Notes

Sports

Chattanooga Football Club has announced the addition of CFC II, a team that will compete in the United Premier Soccer League. Beginning this fall, the team will play in the Premier Division of the Georgia Conference. Game dates and details will be announced at a later date.

Environment

The five organizations awarded a 2025 Water and Environment grant from the American Water Charitable Foundation have been announced. The grantees will use funds for projects focused on clean water, conservation, environmental education, climate variability + water-based recreation.

Family

The Tennessee Valley Rock and Mineral Society will host Rock Your World — a free rock, mineral, fossil, gem, and jewelry show + sale — on Saturday, May 3 and Sunday, May 4 at the Chester Frost Park Pavilion. Bring the family out for vendors, demos, displays, hands-on activities, and chances to win prizes.

Arts

Songbirds has launched its new Artists in Residence program aimed at spotlighting + investing in emerging local talent. The first featured artist is In the Company of Wolves, who will perform alongside other local artists at the debut showcase on Saturday, May 3 from 7 to 9 p.m.

Try This

Get ready to Spin & Smash with Scenic City Clay Arts this Saturday, May 3. You can purchase a $25 ticket for a 20-minute wheel throwing session and the opportunity to smash up to three ceramic pots. Walk-ins are also welcome for the smash booth activity, with a small fee for any pot smashing or purchasing.

Shop

Local apparel company New South Trading Co. has launched a new collection in honor of Chattanooga’s National Park City designation. Check out the designs featuring Snoopers Rock, the Tennessee River Gorge + the Walnut Street Bridge. Psst: Find the collection at the Chattanooga Market.

Try This

Quick quiz, NOOGA: Where can you go to get your teeth cleaned, have an annual check-up, and fill your prescription — all without leaving the building? See if you got it right.*

Number

$1,300. That’s how much money per year you could save on car insurance, according to a 2024 survey. Are you overspending? View Money’s best car insurance list to compare providers.*

Announced

You’re awesome — thank you so much for taking a moment to participate in our survey we ran on April 10. We’re excited to announce our winner. Drumroll please. Congrats to Karen W. Keep an eye out for future opportunities to share your thoughts and enter for a chance to win.

Outdoors

🧺 Picnic in the park

Screen Shot 2022-02-04 at 9.55.04 AM
Grab your favorite snacks and drinks and head outside for a spring picnic. | Photo by @picnicbytheriverchatt
If you’re looking for a way to make the most out of a sunny day in Chattanooga, check out these local parks that make for a perfect picnic spot.

East Lake Park
Founded in 1902 as Chattanooga’s first park, this spot features a pond filled with geese, ducks, and fish + multiple picnic pavilions.

Booker T. Washington State Park
Explore the 353-acre state park that has three large picnic pavilions that can accommodate up to 60 people, as well as 30+ individual picnic sites throughout the park. Bonus: Each picnic site is equipped with grills and water spigots nearby.

Chester Frost Park
With picnic tables, a playground for the kiddos, public restrooms, free wifi, grills, fishing piers, rentable spaces, and more — this park is great for the family.

Bonus: Picked your park? Now check out our guide to planning the perfect picnic featuring services that do the heavy lifting for you.
30+ more parks to visit

The Buy

The car tech upgrades you need ahead of summer road trips for better, safer driving:

🗺️ No more phone in your cup holder — keep navigation instructions in your eyeline with a suction cup phone mount equipped with one-button release.
🔊 Skip plugging in your phone to activate CarPlay and use this wireless CarPlay adapter for a faster, more reliable bluetooth connection.
🚙 A front and rear dash cam can make all the difference in a fender bender — this one captures crystal-clear footage even at night.
📲 Everyone gets to charge their devices at once with a four-port car charger that’s here to end road trip squabbles.
🌸 Looking for an air freshener upgrade? This No. 1 best-selling wood air freshener looks chic on your sun visor.
More worth The Buy

The Wrap

I finally got to mark seeing “Hamilton” off my bucket list this past weekend. If y’all have the opportunity to see it before it leaves town, I highly recommend it. Don’t forget to stop by the concessions to try a themed cocktail or mocktail, too.

Answered

What do you call our city?

52.6% — Chatt
31.4% — Other
9.9% — Nooga
6.1% — Chatty
5.8% — Chatt Town

In the other category, our readers shared that The ‘Noog, Chattaboogie, Chatta, and simply Chattanooga were how they referred to our city.
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