Plus, our (surprisingly) most popular candy.
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Ruby Falls

Today’s Forecast

83º | 20% chance of precipitation

Sunrise 7:40 a.m. | Sunset 7:17 p.m.


Event Spotlight

A large group of people stand under a tent at a festival, holding beer steins outward. The crowd is lively, with colorful attire and a festive atmosphere.
My arm hurts just looking at this picture of a steinholding contest. | Photo by Chattanooga Market
Dust off the lederhosen, dirndls, and feathered hats — the 24th annual Chattanooga Oktoberfest returns to First Horizon Pavilion this Saturday, Oct. 11 from 10 a.m. to 8 p.m. and Sunday, Oct. 12 from 11 a.m. to 5 p.m. The festival brings German vibes to the Scenic City with bratwurst, steinholding contests, oompah music, and the famous chicken dance.

Expect dozens of local vendors, plus two beer gardens pouring local and seasonal brews. Admission is free, and guests are highly encouraged to dress in their best German attire. Prost to fall fun.

Asked

A. Hefeweizen
B. Märzen
C. Pilsner
D. Kölsch
You malt know the answer
Farm Bureau Insurance

Events

Monday, Oct. 6

Introduction to Hand Sewing | 6-8 p.m. | The Chattery | $55

Monday Night Blues Jam | 7:30-10 p.m. | Gate Eleven Distillery | Free

Tuesday, Oct. 7

Geology Tour | 7:45-9:15 a.m. | Ruby Falls | $40

Putt Putt in the Park | 4-7 p.m. | Little Debbie Park | Free

Wednesday, Oct. 8

Spooky Ecology Night | 6:30-7:30 p.m. | Greenway Farm Conference Center | Free

Rainbow Kitten Surprise | 7:30 p.m. | Memorial Auditorium | $52+

Wine & Be Wednesday | 8-11 p.m. | Hoptown Southside | Free

Thursday, Oct. 9

Medicare 101: Understanding Your Options | 5-7 p.m. | Katie Lamb Public Library | Free
See our full events calendar
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Shop

🍂 Cozy local picks for a fall refresh

Presented by Sophie's Shoppe
A rotating gif of fall goods at Sophie's Shoppe in Chattanooga including candles, custom greeting cards, decorative pumpkins and a fall wreath.
Shop Sophie’s to upgrade your home for fall + support small business. | Photos provided by Sophie’s Shoppe
Fall always feels like a good time to reset, even if it’s been years since you back-to-school shopped.

Sophie’s Shoppe’s latest drop has all the local home decor + goods you need to transition seasons in style, like:
Plus, check out Sophie’s Halloween collection for more spooky goodies.
Shop + support Nooga biz

News Notes

Ranked

Downtown Chattanooga landed in the top 10 places in the US to eat well on a budget, according to a recent survey from Advance America. The ranking highlights areas “where good food is affordable and an essential part of local culture.” East Nashville also made the list.

Mansion Monday

Home is supposed to be a place to unwind — and whoever built this beautiful house on Missionary Ridge understood the assignment. With a koi pond, indoor and outdoor waterfalls, and sweeping mountain views, it feels more like a luxury spa than a house.

Seasonal

Stocking up for trick-or-treaters? In Tennessee, you can’t go wrong with Life Savers — it’s the most popular candy in the state, according to a new Instacart study. And let’s be honest: We’ll be sneaking sweets all month long — a little sugar rush pairs perfectly with October’s nonstop festivities.

Shop

Crafters, you need(le) to hear this. Shuttered retailer Joann is sort of back. Michael’s bought Joann and will launch The Knit & Sew Shop, a co-branded “shop-in-shop” across its 1,300+ stores. Cutting tables for fabric sales by the yard are planned for 650 stores by mid-October. Find your local Michael’s.

Number

96,350. That’s how many votes 32 Chunk received to win the title of Fat Bear Week 2025 champion. The huge bear won the crown for his salmon-eating dominance in Katmai National Park despite breaking his jaw earlier in the year. Hopefully, he doesn’t show up along a local trail. (The Guardian)

Today Is

National Noodle Day, a chance to celebrate the strips of unleavened dough found in dishes around the world. It’s also the perfect excuse for a bowl of ramen at Attack of the Tatsu, or one of the decadent dishes of homemade pasta at Tony’s Pasta Shop & Trattoria.

Biz

Need to get your business’s message out ASAP? We created our advertiser dashboard just for you. It takes less than five minutes to browse our promo offerings, pick one that fits your goals, and checkout — no long-term contract required. It’s that easy. Try it now.

Number

$0. That’s how much 94% of patients pay to see a licensed dietician with Nourish. Find a dietician covered by insurance and build a personalized nutrition plan.*

The Buy

Start speaking a new language in just weeks with Babbel’s expert-made lessons. For a limited time, get lifetime access for only $239 — their best deal of the year. Hurry — these savings end tonight.
Claim the deal

Games

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The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
Let the games begin

The Wrap

“I’ll take the Honolulu Chicken with a side of white rice.” Oh, sorry — that’s just me rehearsing my order for the grand opening of Hawaiian Bros Island Grill, happening today at 11 a.m. at 5118 Hixson Pike. The new spot serves up Hawaiian comfort food, and yes, there’s a drive-thru.

Pro tip: The first 100 customers will get a free t-shirt and gift card, and one lucky person will score free food for a year.
Sarah Dickson Wrap.png
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