Plus, murals coming to a sidewalk near you.
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4 ways to optimize your holiday shopping experience

Presented by Warehouse Row
A rotating gif of four images showing two girls with shopping bags, food from a restaurant, a cocktail menu, and the inside of a women's clothing store.
Where are you spending your giftcards? | Photos provided by Warehouse Row
The holiday shopping season is finally here, but making your list and checking it twice doesn’t have to be stressful.

Say goodbye to added fees, shipping delays, and ordering the wrong size, and head to Warehouse Row instead. Chattanooga’s premier shopping destination is making the holidays even brighter this year with 12 Days of Giveaways.

Even if you don’t win, here are our tips to get the most out of your holiday shopping experience.

Start early

Who says you have to wait for the day after Thanksgiving to start shopping? Starting early means spending less time in crowded lines and more time with friends and family.

It’s easy to find something for everyone on your list at Warehouse Row with nearly a dozen shops, including Lululemon, Anthropologie, Onward Reserve, and The Cosmetic Market.

Go with friends

Grab your friends and family (the ones you’re not shopping for) and plan a day out together.

Take time to refuel

No shopping trip is complete without taking a break to refuel with brunch, lunch, or maybe a cocktail. We recommend the pimento cheese and bacon burger from Public House, or a seasonal latte from Goodman Coffee Roasters.

Enter Warehouse Row’s 12 Days of Giveaways

Once you’ve shopped ‘til you drop, it’s time for a treat. Enter for a chance to win gift cards from your favorite Warehouse Row vendors. Here’s how it works:

  • Fill out this entry form before Sunday, Nov. 30
  • Select shops where you’d like to receive a gift card
  • Check Warehouse Row’s social media channels + email newsletter daily to see if you won
Enter to win

Asked

Poll: What’s your favorite way to spend a day at Warehouse Row?

A. Shopping
B. Dining
C. Meeting up with friends
D. Exploring local shops
Let us know

Events

Thursday, Nov. 20

Gratefull 2025 | 11:30 a.m.-1:30 p.m. | Bessie Smith Cultural Center | Free

Beginner Embroidery: Nature Scenes | 6-8 p.m. | The Chattery | $43

Spanish Tapas Class | 6-9 p.m. | The Sweet & Savory Classroom | $99

Friday, Nov. 21

Arts for Older Adults: Negative Shape Painting | 2-4 p.m. | Eastgate Library | Free

UTC Chancellor Bruce’s Investiture | 3-4 p.m. | McKenzie Arena | Free

Drive-in Laser Light Show | 5 p.m. | Tennessee River Park | $35 per carload

Fawley and Needing | 7-9 p.m. | Barking Legs Theater | $10+

Saturday, Nov. 22

Civil War History Hike | 2-4:30 p.m. | Reflection Riding | Free

Kevin Smith | 8 p.m. | The Walker Theatre | $55+

Christkindlmarkt | Saturday, Nov. 22-Sunday, Nov. 23 | Times vary | The Chattanooga Green | Free+

Sunday, Nov. 23

Anjelah Johnson-Reyes: “The Family Reunion Tour” | 7 p.m. | The Walker Theatre | $60+
See our full events calendar
Feature your event here, or make a bigger splash
Antiques & Garden Show

Finance

An innovative way to access your home’s equity

Presented by Unison
family at dinner table
With Unison, you can access up to $500K of your home’s equity with no monthly payments. | Photo via Unsplash
Your home equity belongs to you. Period. And there are ways to access these funds when you need them.

One way: An Equity Sharing Agreement that lets you turn your equity into cash, without a traditional loan. Think: No monthly payments or interest, and you share in your home’s future value changes.

With Unison as your partner, you can make those renovations you’ve been dreaming of, travel, pay off debt, or even fund retirement.
Details this way

News Notes

Illuminated blue dragon sculpture with wide wings breathes white smoke amidst vibrant, colorful light installations against a dark night sky.
The hand-crafted silk lanterns stay true to Chinese festivals that inspired the event. | Photo via Chattanooga Zoo

Seasonal

Dragons and fairies and unicorns, oh my. The Asian Lantern Festival: Forest of Fantasy kicks off tomorrow at the Chattanooga Zoo with hundreds of glowing lanterns (including Santa + his reindeer). Bonus: Tomorrow and Saturday, catch a traditional lion dance under Mimi’s Pavilion at 6:30 and 7:30 p.m.

Arts

Calling all artists. The City of Chattanooga is looking for people that can help create four sidewalk murals that will mark official street performance zones. The murals will be on sidewalks near Renaissance Park, Coolidge Park, Miller Plaza, and St. Elmo Avenue. The deadline to apply is Monday, Dec. 22.

Sports

Chattanooga FC is keeping its captain. Midfielder Alex McGrath signed a contract to remain with the team for at least another two years. He was sidelined most of this season with a knee injury, but said he hopes to come back stronger. “I’ve got plenty of years ahead of me.”

Cause

Looking for a way to help others this holiday season? Local 3 News rounded up a list of eight ways to give back in the Chattanooga area. And that’s just the start — check tomorrow’s newsletter for dozens of ways you can lend a hand across the Scenic City. (Local 3 News)

Mailbag

Yesterday, we shared that Brothers Bagel may be opening a new location, and several readers shared where they think it should go. Rolando V. said the old Meeting House coffee shop in Red Bank, and Debra D. and Nancy C. both said Southside. Others mentioned near Northgate + Hamilton Place malls. Time will tell.

Stat

More than 8,000 deer-related crashes were reported in Tennessee last year. In Hamilton County, the sheriff’s office says 19 have been reported this month so far. Brush up on these tips so you know what to do if a deer crosses your path. (Local 3 News)

Shop

Sophie’s Shoppe’s “A Little Holiday Magic” shopping event is only running for two more days. Through the end of the event, shoppers are invited to choose an ornament from the tree with an exclusive same-day discount inside.*

Older Adults

Are you taking advantage of all the savings opportunities for adults ages 50+? This list of tips can support your continued saving and help build additional wealth.*

Finance

This standout card recently received a rare 5-star rating from Motley Fool Money. Explore its benefits and see why it’s a top pick among seasoned financial analysts and credit card pros.*

Environment

Celebrate America Recycles Day by giving new life to your old denim through Cotton’s Blue Jeans Go Green™ program. Bring your well-loved jeans to a participating location + they’ll be recycled into housing insulation, pet beds, and more. Make a difference with your denim.*

Event Spotlight

NOOGAtoday | Ice on the Landing
The 140x50-ft rink will be the centerpiece of the market this weekend. | Photo by @iceonthelanding
Ice on the Landing opens this weekend at the First Horizon Pavilion. From 10 a.m. to 5 p.m. on Saturday, Nov. 22 and 11 a.m. to 5 p.m. on Sunday, Nov. 23, people can ice skate and check out the surrounding Chattanooga Holiday Market.

Tickets for a one-hour skate session cost $12 for children (ages 12 and under) and $14 for adults, and that includes skate rental. Pro tip: Buy tickets in advance for a guaranteed spot on the ice.

If you can’t make it this weekend, don’t fret — Ice on the Landing will be open through Sunday, Feb. 1.

The Buy

It’s go time. Amazon’s Black Friday Week kicks off today as one of the best sales of the year. New deals drop daily, and these are today’s top five you don’t want to miss:

🚪 Boost home security with Blink’s popular video doorbell that’s under $30 for a limited time.
🧦 Replenish your sock drawer with 50% off these 4.5-star rated mini crew socks.
🔌 Achieve better home connectivity with Amazon’s top-rated smart plug for just $12.99.
👖 Upgrade your closet with a pair of Levi’s wide leg jeans for under $45.
🥩 Get dinner on the table faster with 40% off Cuisinart’s rapid defrosting tray.
More early Black Friday deals this way

Games

Games-Section Header-V2_Green.png
The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
Let the games begin

The Wrap

I love this city and NOOGAtoday, and I can’t tell you how much your giving campaign contributions — and sweet notes — mean to me. Shoutout to reader Kristin B., who brightened my day with this message: Thank you for the newsletter! It’s great to get a digest of what’s going on around town!” And to that, I say: you’re more than welcome.
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