Plus, fan-favorite pizza in Chattanooga.
 
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66º | 99% chance of precipitation
Sunrise 7:35 a.m. | Sunset 7:58 p.m.

 
Keeping Chattanooga hip
A collage of four photos — from left to right: a man mountain biking in creek-like area, a white house on the side of the mountain with green trees, a view of a city, and folks lining up on the side of a beach.
What can happen when different regions of the nation join forces? | Photo provided by Coalition of Hip Hideaways
The Greater Chattanooga area, with the help of local organization Thrive Regional Partnership, recently joined three other regions to launch the Coalition of Hip Hideaways.

This initiative connects our tri-state region (Southeast Tennessee, Northwest Georgia, and Northeast Alabama) to other regions across the nation — from Colorado Springs and Northwest Arkansas to Missoula, MT with the common goal of responsible growth.

Thrive’s Chief Communication Officer Rhett Bentley said Hip Hideaways is a livability campaign that focuses on a region’s key industries (think: manufacturing in Chattanooga) to elevate the different scenes within an area + show all facets of livability.

“In one way this campaign is meant to highlight everything that this region offers to someone who might consider moving here,” she said. “But in another way, I think it’s meant to inspire the planners and decision-makers to keep up this work.”

Downtown Cleveland, TN showing its town square.

Hip Hideaways also focuses on the smaller areas of the Greater Chattanooga region like nearby Cleveland.

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Photo by Cleveland Bradley County Chamber of Commerce via Thrive Regional Partnership

Hip Hideaways was championed by leaders in Northwest Arkansas + will build on the area’s Life Works Here plan. Bentley said that Chattanooga’s involvement was due to personal relationships being built since November of 2022 when Thrive representatives went to Bentonville, AR to learn about the city’s approaches on growth.

These regions all share the qualities of a larger metro area with booming outdoors, social, and economic scenes while acting as smaller metros. The cohort will work as a partnership for leaders and planners to gather quarterly and discuss best practices for awareness + positioning these areas for further success.

Two girls walking on a sidewalk holding shopping bags in a city's downtown area.

From leading industries to urban life, all Hip Hideaways are chosen for the lives they can offer residents.

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Photo by Catoosa County Chamber of Commerce via Thrive Regional Partnership

Bentley also spoke on how small communities can sometimes be weary of development by recalling a quote from Harvard professor Rosabeth Moss Kanter — “Change is disturbing when it is done to us, exhilarating when it is done by us.”

She said a goal of Hip Hideaways is to get ahead of the growth that is already happening and steer it in a way that keeps the core identity of these regions intact + that being a part of the conversation will help achieve this.

Want to stay hip? Sign up for Thrive’s newsletter for updates on this campaign.
 
 
Events
 
Tuesday, March 26
  • We Can Do It! Women in Non-Traditional Careers | Tuesday, March 26 | 11 a.m.-1 p.m. | Chattanooga State Community College, Omni Room 124, 4501 Amicola Hwy., Chattanooga | Free | Listen to the stories and experiences of prominent local women who have “excelled in traditionally male-dominated industries.”
  • Photo Transfer Art Workshop | Tuesday, March 26 | 6:30-8:30 p.m. | The Knot & Needle, 3803 Dayton Blvd., Red Bank | $41.99 | Learn techniques for transferring images + incorporating found materials (like images sources from 1890s glass plate negatives of Chattanooga).
  • “Jagged Little Pill” | Tuesday, March 26-Thursday, March 28 | 7:30 p.m. | Memorial Auditorium, 399 McCallie Ave., Chattanooga | $49.45-$96.40 | See a Broadway production based on Alanis Morissette’s music centered around a “perfectly imperfect American family” — recommended for those 14 and up.
Wednesday, March 27
  • The Pickle Pickers | Wednesday, March 27 | 6-9 p.m. | Barrelhouse Ballroom, 1501 Long St., Chattanooga | Free+ | Enjoy an outdoor show to kick off the new Patio Show series as part of Five Wits Brewing Co.'s Pickleball Project.
Thursday, March 28
  • Low Country Boil | Thursday, March 28 | 5 p.m. | State of Confusion, 301 E. Main St., Chattanooga | Price of purchase | Things are boiling up at State of Confusion — enjoy a special Royal Red shrimp + crab boil with drink specials for one night only.
  • Spring Workshop: Native Plants and Communities | Thursday, March 28 | 6-8 p.m. | Outdoor Chattanooga, 200 River St., Chattanooga | Free, RSVP | Learn about native plant communities with local expert Sally Wencel.
Friday, March 29
  • Hug a Bunny | Friday, March 29-Saturday, March 30 | 9 a.m.-5 p.m. | Chattanooga Zoo, 301 N. Holtzclaw Ave., Chattanooga | $0-$19.95 | Hop over for up-close animal encounters, photos with the Easter Bunny, spring-themed games and crafts + a golden egg hunt.
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Festival
 
3 more weeks of riverfront revelry
Rows of tents on a lawn with vendors and shoppers. Three small dogs in bunny ears against a white background. A group of people standing in front of a large brown building.
Chattanooga Green is currently home to 12 interactive art installations known as “Loop.” | Photos provided by River City Co.
Missed the opening week of Rock the Riverfront?

Not to worry — there are still three jam-packed weeks of art, music + activities at this free, family-friendly community festival on the Chattanooga Green.

Here are a few upcoming events we’ve got our eyes on:
 
News Notes
 
Development
  • Final approval has been granted by the city’s Industrial Development Board for the One Westside Plan — involving The Bend development + the revitalization of the Westside community. Note: Plans to break ground on the infrastructure projects at the north end of The Bend are set for later this spring.
Civic
  • The City of Chattanooga has announced that Chief Information Officer (CIO) Tyler Morris has left his position “to pursue other opportunities.” Mayor Tim Kelly has appointed Intelligent Cities Director Jerele Neeld to serve as interim CIO. (Chattanoogan.com)
Traffic
  • The eastbound lane of Manufacturers Road (within the 400 block) will be shifted to the center lane while construction takes place at the adjacent apartment complex. The shift will be in effect now through Friday, May 31 between 9 a.m. and 3:30 p.m.
Health
  • Morning Pointe Senior Living recently broke ground on its new memory care center in nearby Ooltewah. The 45,000-sqft facility is part of the company’s over $50 million campus + is slated for completion in a year. (Chattanooga Times Free Press)
Transit
  • In anticipation of increased travel for Easter, TDOT will suspend all interstate construction work beginning Thursday, March 28 at 6 p.m. Construction will resume on Monday, April 1 at 6 a.m. Note: Some long-term lane closures on construction projects will remain in place.
Theater
  • UTC Theatre Co. will conduct its performance of Slawomir Mrozek’s “Out at Sea” beginning Tuesday, April 9. Folks interested in seeing the “absurdist tale of survival” can purchase their tickets online or at the UTC Box Office.
Biz
  • Rembrandt’s Coffee House will host its grand reopening celebration on Friday, April 12. In honor of the celebrations, the shop will conduct its first-ever latte art throwdown with an opportunity to win cash prizes. Note: Sign-ups for the competition will begin at 5:30 p.m.
Cause
  • Local area veterans + their families are invited to attend a veterans outreach and information fair on Saturday, April 27 at the Alhambra Shriners location. From 9 a.m. to 3 p.m., attendees will enjoy a day of networking, information gathering, and connecting with fellow veterans and service members.
Plan Ahead
  • The Tennessee Valley Lineman Rodeo is coming to the Scenic City for the first time on Friday, June 7 + Saturday, June 8. The two-day competition, where members from regional electric utility companies will race up poles, will also feature free activities and educational opportunities for the whole family.
Announced
  • Congrats to @thatgirllivia, our NOOGAtoday winner of two GA Weekend Passes to Bear Shadow music festival in North Carolina’s Highlands-Cashiers Plateau May 11-12 ($600+ value). Didn’t win? Grab your tickets.*
Watch
Finance
 
 
Announced
 
Pizzeria Cortile pizza is the pizza for you + me
Winner of the pizza bracket Pizzeria Cortile and a photo of one of their pizzas with basil leaves, bacon, and cheese.
Winner, winner pizza dinner. | Photo by @pizzeriacortile + graphic by 6AM City
And the bracket winner is… Pizzeria Cortile, voted the best pizza shop in Chattanooga by our readers and social media followers in our NOOGAtoday pizza bracket. Head to this NorthShore spot (or their food truck at The Book & Cover on Fridays + Saturdays) for a specialty slice of Neapolitan-style wood-fired pizza. We hear they just added new pies to the menu.

We want to extend a major “thank you” to all of you for participating in our bracket challenge over the past few weeks. We’ve had a blast seeing how the votes shook out, and we hope you did too. Looking for more pizza shops around town? Check out our guide.
 
The Buy
 
The Avryn & Co. wristlet sets. Bop around with all of your essentials and look stylish doing it.
 
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The Wrap
 
Haley Bartlett.png Today’s edition by:
Haley
From the editor
In case you missed it, Dinner on the Diner is back at the Tennessee Valley Railroad Museum — enjoy a three-course meal as you move along the tracks in a vintage train car on Fridays and Saturdays.
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