Plus, the Scenic City named a best mountain town.
 
August 30, 2024 6AM-Top banner logo-small.png

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95º | 38% chance of precipitation
Sunrise 7:12 a.m. | Sunset 8:09 p.m.

 
Chattanooga’s brand new look
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”... I think this new branding honors our history while celebrating the progress we’ve made and looking forward to our bright future.” — Chattanooga Mayor Tim Kelly. | Graphic provided by City of Chattanooga
The Kelly Administration recently unveiled the city’s first-ever brand, which was created by local designers Steve Hamaker and David Littlejohn, with input from residents.

Created to address the city’s need for a unifying visual identity, the brand will be used across city departments, initiatives, and agencies. This is part of the redesign of the city’s website, which is set to be completed by next month.

This logo is also separate from the city seal, which will remain unchanged, returning to its proper use as an authenticator in official documents.
NOOGAtoday | Brand

Expect to see the city’s new brand all around town.

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Renderings provided by City of Chattanooga

Here’s what the city says the elements of the brand represent:
  • Arrow notch | Chattanooga’s past + shows forward progress (from a little arrow of change to a big arrow of change)
  • The arrow | Forward movement
  • The type | Chattanooga’s rich history (while maintaining a clean, modern appearance)
  • The leaf | Nature, clean air + 33 years of being designated a Tree City
  • The water | The rivers, streams, and lakes that course through the city + the waves signify the community’s dynamic energy and ongoing pursuit of unity
Folks will also see two other variants of the brand, a stacked logo + a shortened logo. It will be phased in over time, but will soon be seen on city uniforms, vehicles, signs in parks, on buildings, and across the city’s digital footprint.

Want to rep the city’s new brand? You can purchase shirts, hats, backpacks, and more from the online store.
 
Asked
 
What do you think of Chattanooga’s new brand?
A. I love it, I think it represents the city well
B. I think it’s okay, but not my favorite
C. There are some things I would change about it
D. I have no opinion
 
 
Events
 
Friday, Aug. 30
  • Nightfall | Friday, Aug. 30 | 5:30-10 p.m. | Miller Park and Plaza | Free+ | Come out for the last concert of the season, featuring live music by AJ Lee & Blue Summit + New Dismembered Tennesseans.
Saturday, Aug. 31
  • Chattanooga Weenie Walk | Saturday, Aug. 31 | 10 a.m. | Sculpture Fields at Montague Park | Free | Bring your leashed dachshunds + dachshund mixes for a short and casual social walk around the park.
  • Come Play on the Farm | Saturday, Aug. 31 | 10 a.m.-12 p.m. (CDT) | Little Tail Farms | $0-$20 | Get back to nature and interact with local livestock while feeding animals like Scottish Highland cattle, alpacas, goats, and more.
  • Riverfront Nights | Saturday, Aug. 31 | 6-10 p.m. | Ross’s Landing | Free+ | The final Riverfront Nights will feature performances by Rick Rushing & The Blues Strangers + The Malemen.
  • Lookouts College Football Night | Saturday, Aug. 31 | 7:15-10:30 p.m. | AT&T Field | $10-$13 | Fans have the chance to win SEC Championship game tickets + UTC season tickets during this one-night football-themed celebration.*
Sunday, Sept. 1
  • Summer Yoga in the Park | Sunday, Sept. 1 | 9-10 a.m. | Renaissance Park | Free, RSVP | Relax, stretch, and soak up the sun in a guided flow with YogaNooga — bring your own mat.
Monday, Sept. 2
  • Monday Nite Big Band | Monday, Sept. 2 | 7:30-9:30 p.m. | Barking Legs Theater | $15 | See a performance by a group that features professional musicians from the Chattanooga area.
Click here to have your event featured.
 
 
News Notes
 
Civic
  • The City of East Ridge offices + public library will be closed on Monday, Sept. 2 in observance of Labor Day. Residents who had trash pickups scheduled for Monday will be serviced on Tuesday, Sept. 3.
Traffic
  • If traveling through Lake Resort Drive is part of your morning commute, pump the brakes. A full closure at the bridge construction site will take place today, Aug. 30 beginning at 9 a.m. The closure is expected to last until 3 p.m. for the installation + positioning of a crane. (Chattanoogan.com)
Sports
  • It’s Knoxville vs. Chattanooga, college football fans. The University of Tennessee will welcome fans to Neyland Stadium tomorrow, Aug. 31 for its season opener against UTC. Kickoff is set for 12:45 p.m. and the game will be broadcast on the SEC Network. (The University of Tennessee Knoxville)
Announced
  • Little Debbie Hamilton County Fair event organizers have announced that Leanna Crawford will headline the final day of the fair on Sunday, Nov. 10. Crawford will take the stage with Chattanooga-based band Natural State. See who else is performing.
Featured
  • Chattanooga was ranked No. 2 on Outside Magazine’s Best Mountain Towns in the Southeast list. Notably, the Scenic City was highlighted for its “perfect” location + its recreational activities like rock climbing, mountain biking, and paddling on the Tennessee River.
Pets
  • Veterinary Care and Specialty Group is hosting a Blood Drive today, Aug. 30 from 10 a.m. to 2 p.m. at its Broad Street location. You and your pet can donate blood, just bring them in for a screening to see if they are eligible to be a donor.
UTC
Learn
  • Calling all lifelong learners. Just 13 hours of study with Rosetta Stone is equivalent to a full semester of college Spanish. Ready to hone your skills between meetings, on your commute, or even replace some mindless social media scrolling? Get 50% off.*
Finance
  • Rates just dropped. Now could be the perfect time for you to tap into your home equity — calculate your payment.*
 
 
Holiday
 
Here’s some Labor Day Weekend fun
NOOGAtoday | Lula Lake
Hike to see the waterfall at Lula Lake during Open Gate Day. | Photo by @raphrodriguez
It’s officially Labor Day weekend. We’ve rounded up some events happening in the Scenic City to celebrate the holiday + end the last big weekend of summer.

Open Gate Days

Spend the day outside at Lula Lake Land Trust tomorrow, Aug. 31 + Sunday, Sept. 1 to explore over eight miles of trails, bluff views, and a 120-ft waterfall. Tickets start at $16.

Fall Food Truck Rally

The annual event returns to First Horizon Pavilion on Sunday, Sept. 1 from 11 a.m. to 4 p.m. where you can try bites from various local food trucks in block-party fashion while enjoying the Chattanooga Market offerings.

Family Golf Tournament

Parents and their children can team up for a friendly nine-hole competition at McLemore Resort on Sunday, Sept. 1. All teams will celebrate with a cookout and enjoy a clinic with PGA professional Charlie Rymer. Register for $60.
 
The Buy
 
A car charger adapter strong enough to provide a full-speed charge to two phones at once. Psst — it’s 35% off for Labor Day.
 
 
The Wrap
 
Kristen Templeton Today’s edition by:
Kristen
From the editor
There’s an extra special guest coming to the Battle of the Food Trucks tomorrow, Aug. 31 + Sunday, Sept. 1. Twiggy the Waterskiing Squirrel will be performing at the festival. You may recognize her from the iconic Mall of America shows.
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