Plus, Whataburger coming to Chattanooga in 2025.
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🎄 5 ways to prep your home for the holidays

Presented by Wayfair
A home's interior featuring furniture from Wayfair.
This is Wayfair’s biggest (and best) Black Friday sale to date. | Photos provided by Wayfair
We asked, and you answered: The key to impressing guests is “setting the perfect vibe.” Before welcoming family and friends into your home this holiday season, consider these five tips to enhance the vibe in your spaces — at up to 80% off.

Yes, Black Friday came early. Now until Sunday, Dec. 1, you can snag the lowest prices of the year during Wayfair’s extended Black Friday sale. Psst... Check back on Dec. 2 for Cyber Monday deals, too.

Here’s what we recommend checking off your list:

1. Set the scene with seasonal decor

When your guests arrive, greet them with festive holiday decorations like these sparkling outdoor lights and this illuminated pine cone garland. It’s giving classy winter wonderland.

2. Upgrade the guest bedroom

If your old mattress lives in your spare room, it may be time for an upgrade. While you’re at it, these extra-soft luxury sheets and this chic upholstered bed were designed to wow.

Pro tip: Warm lighting makes for an extra-cozy atmosphere. These dimmable Edison light bulbs will do the trick.

3. Minimize clutter

Storage doesn’t have to be an eyesore. You can tuck away miscellaneous items (think: books and games) in this extendable coffee table and store shoes in this natural rattan shoe storage cabinet that always seems to be trending online.

4. Boost the bathrooms

A few simple changes will elevate any bathroom. Spruce up your linen collection with a new set of fluffy towels, and designate a mindful space to store them.

Pro tip: Swapping out the bathroom mirror can go a long way, and this modern corner-hang mirror is straightforward to install.

5. Don’t skimp on seating

It’s important that your guests have somewhere comfortable (and stylish) to sit. We think this best-selling linen accent chair or vintage-inspired velvet sofa would help pull together a living room. You could even go all-out with this contemporary massage recliner.
Shop the Black Friday sale

Asked

What are you shopping for this Black Friday?

A. That splurge I’ve been eyeing
B. Things I need
C. Gifts, gifts, and more gifts
D. Nothing really — I don’t shop on Black Friday
Let us know

Events

Wednesday, Nov. 27

Blood Drive | 10 a.m.-2 p.m. | Chattanooga Zoo | Free, RSVP | Donate and receive a mug + a ticket to the zoo that can be redeemed at any point within one year of the issue date.

Festive Forest | 5 p.m. | Miller Park | Free | Come out to see the lighting of 80 trees in this downtown park, each decorated by a local business or organization.

Thursday, Nov. 28

Grateful Gobbler | 8 a.m.-11 a.m. | Coolidge Park | $15+ | Come out for a 5K walk and run before sitting down for your family meals — 100% of proceeds will benefit Maclellan Shelter for Families.

Thanksgiving Feast | 11 a.m.-9 p.m. | Rodizio Grill Hamilton Place | $16+ | Feast on seasonal favorites like orange turkey, stuffing, gravy + cranberry sauce — reservations are encouraged.

Friday, Nov. 29

Holidays at Ruby Falls | Friday, Nov. 29-Tuesday, Dec. 24 | Times vary | Ruby Falls | Free+ | Discover magical views, twinkling holiday lights in the Village Plaza, and festive cheer in the historic castle with special activities.

Civil War History Hike | 10 a.m. | Reflection Riding Arboretum & Nature Center | $15+ | Learn about key parts of battles that were important campaigns of the Civil War on a 2.5-mile hike led by historian Jim Ogden.
Events calendar here
Click here to have your event featured.

Seasonal

🎁 Gifts go further with Gearhead Gold

Presented by Gearhead Outfitters
Santa stands in front of a van holding a holiday staff and Gearhead Outfitters bags. In the next shot, he is riding in the van, and the bags are spilling from the side door.
Gearhead Outfitters has near-unlimited options for the outdoorsy folks in your life. | Photos by Reiner Alpizar via Gearhead Outfitters
We don’t mean to start a gold rush, but Gearhead Outfitters (formerly Rock/Creek) is adding some bling to the holiday season with GHO Gold Bucks on every purchase for a limited time. Think: Each gift helps you buy more gifts.

Here’s how it works:
  • Earn serious GHO Gold Bucks when you shop between Friday, Nov. 29 and Monday, Dec. 2.
  • Then, simply redeem your GHO Gold between Saturday, Dec. 6 and Sunday, Dec. 15, and watch the money pile up.
Get your holiday gold

News Notes


Coming Soon

We might not know what the future holds, but we do know a Whataburger will be coming to Chattanooga in 2025. According to the San Antonio company’s website, the Scenic City is one of three new Tennessee locations planned. (NewsChannel 9)

Holiday

Have some extra time today? You can head over to Union Mission Gospel’s annual Thanksgiving Dinner from 11 a.m. to 2 p.m. at the Bessie Smith Cultural Center where they are giving out 400 meals to those in need. Bonus: Volunteers + donation items for the winter are needed.

Number

$1.6 million. That’s how much EPB could save yearly in a new approved deal + partnership with TVA and Nashville-based Silicon Ranch. Once a solar installation is built by 2028 in West Tennessee, EPB will be able to purchase 33 megawatts of energy at a lower wholesale cost rate.

Civic

The Chattanooga Police Department has launched a new dashboard outlining all of its policies for the public. Think: Internal affairs and fiscal procedures to DNA evidence and legal processes. The dashboard will be updated as policies are reviewed by the Policy Review Committee and Chief of Police John Chambers.

Eat

The Jewish Federation of Greater Chattanooga will host a free family dinner on Thursday, Dec. 5 at 5:30 p.m. RSVP via email to join others for pasta, salad, and dessert + dreidel decorating and Chanukah coloring sheets for the kiddos.

Family

The Tennessee Aquarium is gearing up for a new adventure. Beginning Saturday, Dec. 21 through Friday, Feb. 28, guests can take part in the traveling “Animal Crossing: New Horizons” experience. This exhibit will feature photo ops, critter panels, special stamp rally weekends, and more. Get tickets in advance.

Plan Ahead

Remember the inaugural Chattanooga Outdoor Festival? Go ahead and get ready for its return on Saturday, April 5 at The Choo Choo Gardens. New to this year, the festival will extend to Station Street with a second stage, more sessions, and food offerings. We’ll be back with more info.

Edu

Calling all future Mocs. Apply early for scholarship consideration by completing the admissions application and submitting all documents by Sunday, Dec. 1. Then apply for scholarships by Saturday, Feb. 1. Study up on available scholarships.*

Finance

Did you know some credit cards can actually help you get out of debt faster? (Yes, it sounds peppermint-mocha nuts. But it’s true.) The secret: Find a credit card with a “0% intro APR” period for balance transfers. Here are hands down some of the best.*

Try This

You know how awesome your business is, but do our 55,793+ readers? Visit our self-service ad portal to learn how NOOGAtoday can help connect your business with our local audience — no long-term contract required.

Shop

Black Friday’s come early at Madewell. Shop 30% off sitewide, including bestsellers like these leather ballet flats and this merino wool sweater.*

Listen

🎶 Musical advent calendar anyone?

A black chalk board street sign that reads Make Music Day
Get ready for a chance to experience a new winter addition to Make Music Day — this time, for 21 days. | Photo provided by Make Music Chattanooga
Make Music Chattanooga is launching a secondary event for lovers of our local entertainment scene — Make Music Winter, giving us 21 days of events starting Sunday, Dec. 1.

While Chattanooga has never done a winter version, after a record-breaking year, they wanted to create another way to highlight local artists and venues.

This event is truly “go at your own pace” — once you open up the CHA Music Passport app you can view a map + a list of stops that you can enjoy whenever you’d like.

To set the stage for what the month will look like, here are some of our must-attend destinations.
More destinations + pro tips

The Buy

A really good pickleball paddle — it’s rated 4.8 stars and is 62% off for early Black Friday. Notable features include: A larger sweet spot on the paddle + a handle with sweat-wicking ventilation for an anti-slip grip.
Shop more early Black Friday deals

The Wrap

NOOGA | Haley Bartlett wrap headshot
Fun fact: Thanksgiving happens to be my absolute favorite holiday. I will be spending this evening in my kitchen baking way too many cookies and pies — but for those that might need some last-minute inspiration, scroll through the Chattanooga Market’s Facebook page to see various recipes. We’re talking squash casserole, perfectly roasted carrots, and more.

Send us a scoop, question, or feedback

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