Plus, your Lake Winnie memories.
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The Chattanooga Market

Today’s Forecast

86º | 13% chance of precipitation

Sunrise 6:36 a.m. | Sunset 6:37 p.m.


Running as fast as they can...

NOOGAtoday | IRONMAN
Whether you love to support these triathletes or want to steer clear — this guide is for you. | Photo provided by Chattanooga Tourism Co.
...Ironman 70.3 lives again.

As the Scenic City gets ready to welcome athletes and supporters from across the globe, we’re here to share the need-to-knows.

The event + the numbers

  • Participants will swim 1.2 miles down the Tennessee River, bike a 56-mile course into Northern Georgia (featuring ~2,500 ft of elevation), and run 13.1 miles through downtown Chattanooga.
  • Over 3,000 athletes will compete in the event’s 10th year, with dozens of countries represented + all 50 US states.

Where to watch

Folks can cheer on the athletes at several designated spectator zones along the course. You can also watch via the Ironman Pro Series website or Outside TV.

Pro tip: Download the interactive Ironman Athlete Tracker App so you can follow the athletes in real time.

Traffic + closures

These roads will be closed now through Sunday, May 18 at 5 a.m.:
  • Riverfront Parkway (between Aquarium Way + Molly Lane)
  • Chestnut Street (between Aquarium Way + Riverfront Parkway)
  • Power Alley (from the parking lot to Riverfront Parkway)
  • Southbound Veterans Bridge ramp to Riverside Drive

Get involved

Over the past decade, Chattanooga has become a hub for endurance racing enthusiasts.

But that doesn’t happen by magic. Our city’s rise to Ironman fame wouldn’t have been possible without the tireless efforts of local volunteers.

If you want to do your part by handing out water, cheering on athletes, helping with check-in, and getting the best views of the action, all the information you need is on the application form.
Avoiding the crowds + more

Events

Thursday, May 15

311 | 8-11 p.m. | The Signal | $79 | See this reggae-infused rock band hit the stage with guests Sitting on Saturn.

Friday, May 16

National Bike to Work Day | 7-9 a.m. | Miller Park | Free | Meet fellow cyclists to enjoy group rides into downtown, coffee + breakfast snacks, bike tune-ups, and vendors.

Nightfall | 6-9:30 p.m. | Miller Park and Plaza | Free+ | Get outside for music, food, and activities — Friday’s show features the winner and runner-up of the Road to Nightfall competition.

Saturday, May 17

Garden Gala | 10 a.m.-5 p.m. | Coolidge Park | Free+ | Experience the beauty of spring with art, crafts, and farmers market delights.

Chatt Circus Collective Spring Showcase | 7-9:30 p.m. | Humanaut | $15+ | See local performers in this showcase featuring disciplines ranging from aerial dance to acro.

Sunday, May 18

The Psychology of a Murderer | 7:30 p.m. | The Walker Theatre | $49+ | It’s time to shine, true crime junkies — unlock the mind of a murderer with forensic psychologist Dr. Rachel Toles as she discusses infamous killers.
Event-ure awaits
Click here to have your event featured.

News Notes

Civic

The Hamilton County Commission confirmed the appointment of Janie Varnell as the next county attorney. With over a decade of experience in civic and criminal law — including six years of pro bono work for Hamilton County Drug Recovery Court — Varnell will assume her new role effective Tuesday, July 1. (Chattanoogan.com)

Biz

Urban Story Ventures has acquired the Northgate Crossing Shopping Center in Hixson, growing its shopping center footprint. The agency also recently acquired Tennessee’s First Shopping Center, with plans to revitalize the East Ridge area.

Closing

Cleveland Coffee & Market will permanently close its doors after eight years. In the Facebook announcement, the owners said this will allow for the growth of Terra Running Co. (located in the same building). Grab a last coffee by 5 p.m. tomorrow.

Try This

In honor of Asian American and Pacific Islander Heritage Month, Art 120’s inaugural Asian Night Market will take place Saturday, May 17 in Patten Square. Starting at 6 p.m., there will be dances inspired by Hawaii, Maori, Tahiti, and Thailand + lantern making, food offerings, and more.

Environment

Volkswagen Chattanooga will host its annual Biodiversity Day Expo on Saturday, May 17. From 10 a.m. to 5 p.m., you can meet representatives from over 30 environmental organizations + enjoy live animal demonstrations, film screenings, and hands-on activities.

Arts

Applications and nominations are now open for ArtsBuild’s next Periscope CHA cohort. 15 local artists will be selected to join a year-long program, developing individualized business plans. Learn more at the info session on Tuesday, June 3 + apply by Friday, Aug. 1.

Festival

In case you missed it, Riverfront Nights — a free summer concert series — is set to return on Saturday, May 31. The 18th season will kick off at 4 p.m. with special remarks by Chattanooga Mayor Tim Kelly + TVFCU President Todd Fortner — check out the need-to-knows before going.

Stat

50%. That’s how many dogs over the age of 10 will develop cancer in their lifetime. In addition to lots of tears, pet cancer care can cost you lots of money. Luckily, this pet insurance plan could reimburse you up to 90% on applicable pet care costs.*

Biz

What if building a house could be as simple as building a car? Boxabl is revolutionizing homebuilding by bringing assembly line technology to the outdated industry. Learn how (and how you can join the movement).‡*

Wellness

Weight loss is a personal experience — and so is treating it. Hers takes a comprehensive approach that combines customized medication with ongoing access to medical providers, 100% online. Explore your options.‡‡*

Job

Do you have a passion for all things Chattanooga? We’re hiring. We are looking for a creative and dynamic Newsletter Editor to join our team at NOOGAtoday and lead the charge in crafting daily, hyper-local content. We’ve got the perks just for you: competitive salary, 401K with company match of 4%, and so much more. Apply now.

Answered

Remembering Lake Winnie

Vintage black and white photo of four women and a man in swimsuits on a dock by a lake. They are smiling, creating a relaxed and joyful atmosphere.
Looking back on the last 100 years through our readers’ eyes. | Photo provided by Jennie C.
We recently joined Lake Winnie in taking a look back through time as the local attraction celebrates 100 years of family thrills.

Now, we’re sharing some of the most wholesome memories our readers sent in.

“In grade school at Cedar Grove School in the 1950s, the highlight of the year was a trip (20 miles) to Lake Winnepesaukah at the end of the year on a school bus. Rides were 10 cents. Cotton candy was a favorite. Favorite ride was the Boat Chute.” — Jennie C.

“In 1935, my parents were 16 years old and went to Lake Winnie for their first date. [...] Two years of dating and being their favorite summer hangout, my dad asked my mom to marry him in front of the lake. My mom fondly told this story at every anniversary dinner, showing pictures of her youth spent at this little amusement gathering place. I now bring my children to Lake Winnie sharing this story in the very spot they stood nearly 90 years ago.” — Parker D.
Cue the waterworks — more memories

The Buy

Summertime’s humidity + extra time in the sunshine can take a toll on your hair. Add these five essentials to your haircare routine to keep your locks nourished all season long:

🌟 Paul Mitchell’s best-selling blowout primer protects against heat + speeds up drying time.
🌟 We love Pantene’s Pro-Vitamin Essence hair mist for its weightless feel and hair-strengthening formula.
🌟 This moisturizing scalp treatment is a must for preventing dryness and dandruff.
🌟 Color Wow’s best-selling Dream Coat Supernatural Spray stops frizz even in the worst humidity.
🌟 This sulfate and paraben-free heat protectant spray is designed to give all hair types a silky smooth finish.
More worth The Buy

The Wrap

Dumb Cluck, the food truck parked outside of Shady’s Corner, is offering a chance for one lucky chick to win free wings for a year — find out how to enter by tomorrow.

Never tried the food? Just trust me, I’ve been a fan since day one.
Click Support below to help us out!
‡This is a paid advertisement for BOXABL’s Regulation A offering. Please read the offering circular at invest.boxabl.com. Reserving a Nasdaq ticker does not guarantee a future listing on Nasdaq or indicate that BOXABL meets any of Nasdaq’s listing criteria to do so.
‡‡Please note: Comparison based on 12-month plan prices for compounded semaglutide from 12 leading competitors as of December 2024.

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