Plus, population growth in Hamilton and Rutherford counties.
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Today’s Forecast

90º | 15% chance of precipitation

Sunrise 6:40 a.m. | Sunset 8:53 p.m.


🍦 Keep it cool, Chattanooga

A swirly scoop of ice cream in a waffle cone with the Walnut Street Pedestrian Bridge behind it.
The Ice Cream Show is right by the Walnut Street Pedestrian Bridge. | Photo via @whosefoodisitanyway
A quick glance at Chattanooga’s weather forecast makes one thing abundantly clear: We’ve got a lot of hot days ahead of us. It’s essential to find ways to cool down in the Scenic City, and what’s one way to do that? With a cool treat, of course.

Ice cream

Chattanoogans love to chill out with Clumpies Ice Cream Co., which has Southside, NorthShore, and St. Elmo locations. Try out the classic flavors offered year-round or a scoop from the rotating seasonal selection.

Ice cream may be the star at The Ice Cream Show, but you’re the director. You can customize your creation with fruits, candies, and sauces to make a one-of-a-kind treat.

Take your ice cream game to the next level with Scoop Around Ice Cream Bar’s indulgent creations. We recommend the Crazy Shakes + Crazy Cones for an over-the-top treat.

Try this: These shops are part of the Ice Cream Crawl, which is going on today through Sunday, July 20.
Popsicles, gelato + frozen drinks

Asked

What’s your favorite treat to cool off with?


A. Ice cream
B. Frozen drinks
C. Gelato
D. Other
Give us the scoop

Events

Friday, July 18

ChattaBrunch Food Tour | Times vary | Historic Southside Chattanooga | $109 | Travel to three local spots along the city’s Historic District to enjoy food, art, history + mimosas.

Daft Disko | 9 p.m. | Barrelhouse Ballroom | $19+ | Hustle over to dance the night away as the ballroom is transformed into a groovy discotheque with electro funk tunes spinning all night.

Saturday, July 19

Anime Afternoon | 1:30-3 p.m. | Northgate Library | Free | Gather with other fans of the genre at this 18+ event and screen episodes — this month’s show is “One Piece.”

Bobby Stone Film Series: “To Kill A Mockingbird” | 3 p.m. | The Walker Theatre | $14 | Revisit the 1962 film based on the classic novel written by Harper Lee.

Twilight “Hot as Hades” Market | 5-10 p.m. | Chattanooga Choo-Choo | Free | Heat up the night by browsing a fiery selection of vendors selling spicy peppers, condiments, and culinary delights.

Chattanooga FC vs. Inter Miami CF II | 7 p.m. | Finley Stadium | $9+ | Cheer for the local professional soccer team + celebrate the global sport with the “International Night” theme.

Sunday, July 20

Artful Yoga | 1:30-3 p.m. | The Hunter Museum | Free | Bring your own mat and ease into this art-inspired practice — a $5 donation is recommended.

Paint Garden Sunshine | 5-8 p.m. | Hoptown Southside | $40 | Sip, snack, and put your creations on canvas at this no-experience-needed class.
More weekend happenings
Click here to have your event featured.

News Notes

Civic

There’s a new chief in town. Mayor Tim Kelly announced Terry Knowles has been named as chief of the Chattanooga Fire Department. Knowles first joined the department in 2005, and before this promotion he had been serving as the assistant chief of special operations since 2022.

Development

The $70 million, 61-unit Southside Gardens residential community is preparing to start construction in the next few months in downtown Chattanooga. The complex will sit on a 4-acre plot across from the Chattanooga Lookouts’ forthcoming stadium, offering townhouses with yards. It aims to start opening in late 2026. (Chattanooga Times Free Press)

Open

Order up, Alimentari Cafe & Market has opened its new location inside the Westin Chattanooga. The new restaurant will keep customers fed and caffeinated by offering a menu with the same items as its other location, including sandwiches, salads, and breakfast items.

Transit

The Chattanooga Airport will break ground on a new parking deck this winter, eyeing a 2027 completion date. That’s one of the airport’s forthcoming projects, coinciding with its 30% growth in seat capacity over the next few months. Other projects include a new play space + two new community hangars. (Chattanooga Times Free Press)

Regional

Rutherford County may have surpassed Hamilton County’s population, making it the fourth-largest county in the state. Research from the Boyd Center for Business and Economic Research estimates Rutherford County’s population is 389,000 — making it larger than Hamilton County’s population by fewer than 3,000 residents. (WKNR)

Wellness

The Chattanooga Public Library will host its first Chattanooga Community Circles Day from 12 to 4 p.m. on Saturday, Aug. 16 at its downtown location. The free, mental wellness gathering will focus on creative expression + connection with facilitator-led group chats and resources from local organizations.

Sports

Local professional weightlifter Olivia Reeves picked up three world records while competing at the Pan American Championships. The Olympic gold medalist shared her achievements on Instagram, including a 149-kilogram clean and jerk — meaning she lifted 329 pounds overhead. (News Channel 9)

Home

Window World of Chattanooga has been voted “Best of the Best” four years in a row, and not just for windows. Find premium siding, roofing, doors + gutters at up to half the cost of other brands, plus free in-home design consultations. Call 423-874-8766 or get a free quote online.*

Holiday

Yesterday was National Lottery Day. Feeling lucky? See what you could win with the Tennessee Lottery. Play responsibly.^

Shop

It’s Nordstrom’s Anniversary Sale, aka prime time to save on top brands like Olaplex, Dyson, Madewell, UGG, Hoka, and Birkenstock. We’re eyeing: $30 off these luxe high-waist leggings.*

Number

50,070. That’s how many potential candidates are looking at this right now. Ready to promote your job listing to find your dream hire? It’s absolutely free on our NOOGAtoday Job Board. List it now.

The Buy

No more gatekeeping. These are our top five summer essentials we wish we’d purchased sooner:

🩴 A pair of comfy + versatile Crocs sandals. Pro tip: Keep them by the front door for last-minute errands, walking the dog, and more.
🧊This No. 1 best-selling cooler backpack that features a built-in bottle opener and can fit up to 40 cans.
🧺 A waterproof blanket that’s perfect for beach days, family picnics, baby playtime, and more.
☀️ La Roche-Posay’s award-winning tinted sunscreen that’s non-greasy and fast-absorbing.
👗This flowy sundress that’s available in 20+ colors and patterns like blue floral, pink, khaki polka dot, and purple.
More worth The Buy

Games

Games-Section Header-V2_Green.png
The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
Let the games begin

The Wrap

Don’t tell the kids, but it won’t be too long until students return to school from summer break. This means back-to-school shopping, and the Hamilton Place Mall will likely see an uptick in traffic. Recently, someone shared a video of the mall’s grand opening in 1987 on Reddit. So much has changed, though the clip also feels familiar.
MIKE NCT NOOGA
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