We’re excited to announce that the NOOGAtoday Holiday Gift Guide will return this November. Want first dibs on a feature? Lock in your spot now + get 20% off with code EARLYBIRD20. Hurry — this offer ends Wednesday, Oct. 1.
Plan Ahead
It’s time to say “Prost!” — October is almost here, bringing seasonal fun. | Photo provided by the Chattanooga Market
Apple picking, corn mazes, haunted houses, seasonal brews — these are just some of our favorite offerings October in the Scenic City brings. Get excited for:
Festivals
Chattanooga Oktoberfest | Saturday, Oct. 11-Sunday, Oct. 12 | Times vary | First Horizon Pavilion | Free+ | Immerse yourself in Munich’s traditions with food, music, and brews — bonus points if you wear a costume.
Shows
Rainbow Kitten Surprise | Wednesday, Oct. 8 | 7:30 p.m. | Memorial Auditorium | $53+ | Freefall into a night of genre-blending sound and raw emotion on this “Thanks for Coming” tour.
Seasonal
Boo in the Zoo | Friday, Oct. 10-Friday, Oct. 31 | 4-8 p.m. | Chattanooga Zoo | $12+ | Families can enjoy trick-or-treat stations, costume contests, bounce houses, character meet-and-greets, and plenty of Halloween fun with animals.
Markets
Fall Flea | Saturday, Oct. 11 | 9 a.m.-4 p.m. | Dirty Jane’s Antiques | Free+ | Head to this vintage and antique co-op for its annual market that brings even more vendors for you to shop from.
John C. Campbell Folk School Fall Festival | Saturday, Oct. 4-Sunday, Oct. 5 | 10 a.m.-5 p.m. | John C. Campbell Folk School, Brasstown, NC | $10+ | Celebrate Appalachia at the 49th Annual Fall Festival with 230 craft vendors, 29 food vendors, music, dance, demos, and hands-on activities as the Folk School kicks off its 100th Anniversary.*
🥂 Start your happily ever after at Haley Reynolds Home
Presented by Haley Reynolds Home
You deserve the tiny Herend hand-painted bunnies. | Photo provided by Haley Reynolds Home
Engagement season is here.
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Shop curated collections with the help of experts who can turn your wishlist into reality.
The US National Science Foundation recently awarded UTC a $1.33 million planning grant. The funds will go toward creating a blueprint for a QuantumGrid Innovation Hub in Chattanooga. Learn more about how this will protect the nation’s power grid. (University of Tennessee Chattanooga)
Traffic
The Ironman is finally here, taking over the surrounding area on Sunday, Sept. 28. Before you head out around town, make sure you take a look at these road closures. Bonus: Find out how to support the athletes (or avoid the crowds).
Outdoors
In case you missed it, Hamilton County selected the second-round recipients of its small-town parks grant matches. $250,000 will go toward enhancing infrastructure at Signal Mountain’s Althaus Park + creating Red Bank’s first public basketball court.
Community
Have a seat at the community table — today, our friends over at Food as a Verb are hosting a Friends and Family Party to celebrate two years of covering farm-to-table stories. Head to Cherry Street Tavern from 6 to 9 p.m. for a locally-sourced menu, live music, and new merch.
Festival
We’re only 71 days away from the greatest time of year — MAINx24. Wanting to be a part of the parade, host an event, be a vendor, or musical act? Applications are still open; road closure requests are due by Friday, Oct. 3.
Featured
Remember our hard-working goats over at Maclellan Island? Their landscaping efforts to get rid of invasive species has gained attention from The New York Times, earning the Tennessee highlight for the publication’s “50 States 50 Fixes” list.
Network
Get ready to make a difference — the City of Chattanooga’s City Expo is slated for Wednesday, Oct. 8 in Miller Park. Starting at 10 a.m., you can connect with the city’s departments, job seekers, and other residents while enjoying live music, food, and activities.
Pets
The Chattanooga Humane Educational Society will host its monthly Vaccine Clinic on Saturday, Sept. 27 from 10 a.m. to 12 p.m. Bring your pets to Soddy Elementary to get services like vaccinations, microchips, nail clippings, and more.
Edu
Discover your creative potential with Inward & Artward School of Creativity’s online classes this fall. Engage in courses like Creativity & Personal Mythology and Writers Accountability Groups to build resilience and sustain inspiration. Plus, apply for the 2026 hybrid Creative Facilitator Training for a unique learning journey. Enroll.*
Whether you’re a small business looking to grow your team or a large company filling a key role, NOOGAtoday Job Board can connect you with engaged, qualified locals who are ready to work. Post your open roles for free + watch the applications roll in.
Wellness
Wellness
Skincare that works, backed by science
Presented by Timeline
Backed by research, this skincare restores skin vitality. | Photo by Timeline
As we age, skin loses the firmness and elasticity that gives it a youthful appearance. A key reason? Skin cells lose energy, hindering essential functions like collagen production.
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When reading NOOGAtoday + hearing about the organizations and businesses that keep the Scenic City creative, do you ever think “Wow, that’s cool”? Now, it’s your chance to work with them.
A HEPA air purifier that’s 60% off for a limited time. We love that style is not compromised for function — it features a sleek exterior + eliminates 99.97% of air particles so you can have an odor and dust-free environment.
The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
Well hey there, strangers, miss me? I’ve certainly missed you all. To catch you up since the last time we talked, I’ve still been exploring the Scenic City (and writing from Sleepyhead Coffee), but I’ve been able to write about our sister cities — from Knoxville’s Oktoberfest to Raleigh’s newest MICHELIN-approved stay, I guess you could say I’m becoming a travel expert.
‡Mito-Biotic™ Skincare from Timeline disclaimer: Based on an 8-week randomized controlled clinical trial of 36 healthy women aged 40 to 65 years.
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