Plus, a new Brothers Bagel location.
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Today’s Forecast

74º | 24% chance of precipitation

Sunrise 7:19 a.m. | Sunset 5:32 p.m.


A message from our team

It’s 6AM somewhere — in fact, if you’re reading this at 9 a.m. local time, it’s 6 a.m. in our sister market SEAtoday. Which brings us to our main point: Did you know there are newsletters just like NOOGAtoday across the country, providing the same need-to-know local news and events for their communities?

From sharing live music venues in Portland, OR to reporting on new developments in Greenville, SC, our company works hard to be local, everywhere. Support our mission.

Are you ready to party?

NOOGAtoday | MAINx24
Don’t miss out on the wackiest parade in town. | Photo by Michael McCallie via MAINx24
We’re inching closer to one of Chattanooga’s biggest celebrations: MAINx24.

In case you’re new here, it’s an almost 24-hour festival on Saturday, Dec. 6 that happens along Main Street + the surrounding Southside area. It features more than 100 events — so the fun never stops.

Must-attend events:

  • MAINx24 Parade | 10:30 a.m.-12:00 p.m. | View the parade on Main Street (starting at the corner of Main + Jefferson streets) to celebrate the wacky and weird artistic creativity of the Chattanooga community. Take note: The last day to register for the parade is this Friday, Nov. 21.
  • Pop-Up Zoo | 10 a.m.-1:30 p.m. | Head to 405 E. Main St. to see some of the Chattanooga Zoo’s animal residents + zookeepers.
  • World Heavyweight Chili Championship | 11 a.m.-2 p.m. | Grab a $15 ticket to sample chili from over 20 teams, sip on drinks, and enjoy live music. Take note: If you’d like to compete, register your team by Thursday, Dec. 4.
Wild + tasty events

Waynes Pest Control

Events

Wednesday, Nov. 19

Enchanted Garden of Lights | 4-10:30 p.m. | Rock City | $31+

Honky Tonk Night | 5 p.m. | The Woodshop | $12+

Thursday, Nov. 20

Gratefull 2025 | 11:30 a.m.-1:30 p.m. | Bessie Smith Cultural Center | Free

Basic Cake Decorating: Layers of Fall | 6-7:30 p.m. | The Chattery | $72

Cigarettes @ Sunset | 7-8:30 p.m. | Songbirds | $20+

Library Foundation Fall Book Sale | Thursday, Nov. 20-Saturday, Nov. 22 | 9 a.m.-5 p.m. | Downtown Library | Price of purchase

Friday, Nov. 21

Drive-in Laser Light Show | 5 p.m. | Tennessee River Park | $35 per carload

Asian Lantern Festival: Forest of Fantasy Opening Night | 5:30-9:30 p.m. | Chattanooga Zoo | $17.50+

Holiday Cheers | 6-9 p.m. | Tennessee Aquarium | $30+

NorthShore’s Merry Market | Friday, Nov. 21-Sunday, Nov. 23 | Times vary | Frazier Avenue | Free+
See our full events calendar
Feature your event here, or make a bigger splash

Travel

Catch a show, explore the arts in Columbia, SC

Presented by Experience Columbia SC
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Perfect for couples or solo travelers, Columbia’s arts scene promises memorable experiences. | Photos provided by Columbia Museum of Art, South Carolina State Museum, and Experience Columbia SC
Columbia, SC offers a vibrant mix of cultural experiences for visitors seeking something unique:
Start planning your visit

News Notes

Open

Just in time for the holidays, Honey Baked Ham is now open at 5450 Hwy. 153 in Hixson. While it won’t be serving lunch until after Thanksgiving, it’s taking last-minute pickup orders if you don’t feel like cooking this Turkey Day. (WDEF)

Number

1.9 million. AAA says that’s how many Tennesseans are expected to travel for Thanksgiving this year — and most will be driving. In a recent NOOGAtoday poll, ~42% of readers said they’ll hit the road, so if that’s you, leave early if possible. Traffic is expected to be heaviest next Tuesday + Wednesday. (The Pulse)

Plan Ahead

East Ridge’s annual Christmas Parade rolls down Ringgold Road this Saturday, Nov. 22 at 6:30 p.m. Expect lighted floats, marching bands, and plenty of holiday cheer. Pro tip: Arrive early — road closures will begin at 6 p.m. (Chattanoogan)

Civic

Some good news for drivers: Renewing your vehicle registration just got easier. Hamilton County added three new tag renewal kiosks at Food City locations, so you can now renew + print your sticker at the stores in Hixson, Red Bank, Ooltewah, or Harrison — no more waiting on the mail. (Chattanoogan)

Try This

Any “Below Deck” fans here? Capt. Lee Rosbach — the “Stud of the Sea” himself — is in town today for a free book signing at 6 p.m. at Land Rover of Chattanooga. He’s also joining Chattanooga Auto Square as the new face of its Land Rover, Porsche, and INFINITI brands.

Weather

Winter is coming, and the Humane Educational Society wants to help outdoor cats stay safe. HES is hosting a free winter shelter workshop this Friday, Nov. 21 from 12 to 3 p.m., where you can learn how to build a shelter and take one home to protect community cats. (Local 3 News)

Seasonal

Got something big happening this winter? From new menus to limited-time promos, make sure your message lands in front of our thousands of highly engaged local subscribers. Get started on our business promo portal with zero long-term contract.

Home

Your home equity is yours. With Unison’s Equity Sharing Agreement, you can turn it into cash without monthly payments or interest. Use the funds to renovate, travel, pay off debt, or invest in your future.*

Health

Worried about hearing clearly at upcoming holiday gatherings? Try this best-selling hearing aid with dual processors for outstanding speech clarity. See if you qualify for the 45-day no-risk trial + experience effortless hearing for the holidays.*

Shop

Meet DUER jeans — aka the world’s most comfortable pants. Each pair blends classic denim with 360-degree stretch, moisture-wicking fibers, and antibacterial treatment. DUER jeans are made to move, not constrict, dig in, or pinch. Explore the collection.*

Post of the Day

Outside a building with a "Brothers Bagel" sign surrounded by colorful question marks.
Where could it be? The highly popular Brothers Bagel is teasing that it may open a second location in Chattanooga. If you’re not already a fan, the original location is at 3805 Hixson Pike, and it seems to sell out of bagels several days a week. So it only makes sense that the business would expand — but where could the new one be? Let us know what you think.
Want to be featured?

The Buy

Dinner for two for less than delivery? A spa facial for the price of a sheet mask? With Groupon, these aren’t fantasies — they’re today’s deals waiting for you to claim. Discover up to 70% off restaurants, salons, and adventures near you, so you can try more, spend less, and fall in love with your city all over again.
Browse deals for free

Games

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The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
Let the games begin

Answered

Rock City’s famous “See Rock City” barn advertising campaign began in which year?

See Rock City barn
We’ve all seen one of these iconic advertisements. | Photo via Rock City

The correct answer is 1935, and 38% of you got it right.

For more than 30 years, painter Clark Byers traveled from Michigan to Florida, transforming roadside barns. By the time he retired in 1969, he had painted 900 barns in 19 states.

The Wrap

Hits 96 and UTC are collecting new teddy bears through Friday, Dec. 5 for the Children’s Hospital at Erlanger. Drop them off at the Hits 96 Studio (2615 Broad St.) or The Book & Cover (1310 Hanover St.). Bonus: You’ll get a chance to win a holiday prize pack.

Then, catch the Mocs basketball game on Saturday, Dec. 6 at McKenzie Arena, where the bears will be tossed onto the court + delivered to the hospital afterward.
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