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A message from our team

Happy Thanksgiving, Chattanooga. We’re scaling back our content a bit through the weekend so that our team can step away and enjoy time with loved ones. We’ll be back to our usual coverage next week.

🛍️ Shop small this Saturday

The interior of a shop filled with goods like books, dish towels, and glassware.
Small Business Saturday is the perfect time to pick up some local gifts. | Photo via Sophie’s Shoppe
Here at NOOGAtoday, we like to keep things local all year long, but on Small Business Saturday, the rest of the country joins us in our mission to shop small.

Founded by American Express in 2010 and cosponsored by the U.S. Small Business Administration since 2011, Small Business Saturday is an initiative to bring small businesses to the forefront of the holiday shopping season on the last Saturday of November.

This year’s event falls on Saturday, Nov. 29, and we want to make shopping local as easy as possible. This map will allow you to find small businesses in your area.
Map showing Chattanooga city center with numerous blue markers indicating locations. Streets such as MLK Blvd and E 11th St are labeled, with a red marker highlighting Chattanooga.

Add a zip code to get recommendations close to home.

Here are a few that caught our eye:


Psst — do you own a local company? Check out these resources to help you participate in Small Business Saturday.

Events

Thursday, Nov. 27

Enchanted Garden of Lights | Thursday, Nov. 27-Sunday, Jan. 4 | Times vary | Rock City | Prices vary

Asian Lantern Festival: Forest of Fantasy | Thursday, Nov. 27-Saturday, Jan. 17 | 5:30-9:30 p.m. | Chattanooga Zoo | $17.50+

Friday, Nov. 28

Black Friday Pancake Run | 8 a.m. | Fleet Feet Chattanooga | Free+

Shop Small Black Friday Market | 12-8 p.m. | Plant Bar Chattanooga | Price of purchase

Reindeer on the Riverfront & Lighted Boat Parade | 4-8 p.m. | Ross’s Landing | Free+

Saturday, Nov. 29

Small Business Saturday Market | 10 a.m.-2 p.m. | The Chattery | Price of purchase

Small Business Saturday at Crafter’s Emporium | 10 a.m.-7 p.m. | Crafter’s Emporium & Book Exchange | Price of purchase
See our full events calendar
Feature your event here, or make a bigger splash

Featured News

Number

$0. That’s how much 94% of patients pay to see a licensed dietitian with Nourish. Find a dietitian covered by insurance and build a personalized nutrition plan — a structured, supportive way to map out your 2026 wellness goals now.*

Beauty

LaserAway was just ranked the No. 1 Laser Hair Removal provider by Cosmopolitan — get 75% off select packages for Black Friday and book laser hair removal by a medical-led team who actually listens. Book while the sale lasts.*

The Buy

It may be Thanksgiving, but some of the best Black Friday deals are available today. While everyone else is busy in the kitchen, shop these deals and save big.

🧥 Take 30% off this trendy cropped puffer vest complete with pockets and a collar to keep your neck warm.
🔥 Speaking of staying warm, bring portable + powerful heat to any room in the house with this 4.6-star rated space heater that’s on sale for under $45.
💄 Score $10 off this trio of tarte SmolderEYES shadow liners that double as eyeshadow + eyeliner, allowing you to create a sophisticated look in seconds.
More holiday savings here

Games

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The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
Let the games begin

The Wrap

Shopping local doesn’t have to end with Small Business Saturday, especially when you have us to help you out. If you don’t mind a little drive, you can find all kinds of local makers at the Knoxville Holiday Market (produced by the Chattanooga Market we know and love) on Saturday, Dec. 6, Sunday, Dec. 7, Saturday, Dec. 13, and Sunday, Dec. 14 at the Knoxville World’s Fair Exhibition Hall.
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