Business

Our Chattanooga-based Small Business Saturday shopping picks

The 16th annual edition of Small Business Saturday falls on November 29 — the perfect time to help you add a local sparkle into your holiday shopping.

November 26, 2025 • 
Sarah Dickson
The interior of a shop filled with goods like books, dish towels, and glassware.

Small Business Saturday is the perfect time to pick up some gifts from Sophie’s Shoppe.

Photo via Sophie’s Shoppe

Here at NOOGAtoday, we like to keep things local all year long, but on Small Business Saturday, the rest of the country joins us in our mission to shop small.

Founded by American Express in 2010 and cosponsored by the U.S. Small Business Administration since 2011, Small Business Saturday is an initiative to bring small businesses to the forefront of the holiday shopping season on the last Saturday of November.

This year’s event falls on Saturday, Nov. 29, and we want to make shopping local as easy as possible. This map will allow you to find small businesses in your area.

Map showing Chattanooga city center with numerous blue markers indicating locations. Streets such as MLK Blvd and E 11th St are labeled, with a red marker highlighting Chattanooga.

Add a zip code to get recommendations close to home.

Map via American Express

Here are a few that caught our eye:

Psst — do you own a local company? Check out these resources to help you participate in Small Business Saturday.

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