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A rotating gif of fall goods at Sophie's Shoppe in Chattanooga including candles, custom greeting cards, decorative pumpkins and a fall wreath.
Business
Cozy local picks for a fall refresh at Sophie’s Shoppe
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Photo 1: A lively stage celebration with people holding oversized checks under colorful confetti. Bright lights illuminate a backdrop displaying "IDEA LEAP." Photo 2: A joyful group of 4 people wearing "Tiny Tigers" shirts holds a giant check for $30,000 from TVFCU. They smile broadly, set against a bright backdrop. Photo 3: A group of eight people is smiling on stage, holding oversized checks, against a bright blue backdrop. Photo 4: A group of people dressed in pink stand together on stage, smiling and holding an oversized check for $10,000.
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Enter to win cash for your small biz with TVFCU’s Idea Leap Grant
Tennessee Valley Federal Credit Union’s annual grant competition helps small businesses across the region grow + thrive.
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A colorful and elaborate dish setting with two "Mr. and Mrs." plates that have an engagement ring on them.
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Start your happily ever after at Haley Reynolds Home
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Open-faced sandwich on a white plate featuring grilled steak, bright red lobster claws, fresh greens, and herbs atop thick, crispy toast.
Culture
Restaurant Roundup: New and coming-soon restaurants in Chattanooga
Dining in Chattanooga is always a fresh experience, with new restaurants popping up all the time — and more on the way.
September 17, 2025
 · 
Staff
NOOGAtoday | No Hard Feelings
Play
80+ happy hours in Chattanooga
Go bargain hunting with our Chattanooga happy hour guide, which highlights drink specials and food discounts throughout the city.
September 10, 2025
 · 
Staff
Cozy bookstore with a coral door, striped umbrella, and vibrant flower display. "Books Are Magic" sign evokes a whimsical, inviting atmosphere.
Small Business
Four local bookstores in the Chattanooga area
Where to find your next great read and support small business while you’re at it.
September 9, 2025
 · 
Sarah Dickson
A headshot of a woman with long brown hair wearing a blue blazer.
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Banking “like one big extended family”
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Produce shelves in a grocery store cooler showing peppers
Food
Where to shop for international food around Chattanooga
We’re taking you all on a journey through where you can find flavors of the world to add to your home-cooked dishes.
September 8, 2025
 · 
Haley Bartlett
1. Two parents stand in a field of sunflowers holding the hands of a young child between them. 2. A couple sits on a white couch in a living room.
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Sunshine, sweet tea, and solid local insurance
Farm Bureau Insurance of Tennessee provides personalized insurance coverage for Tennesseans, by Tennesseans.
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Photo 1: Embroidered flower-shaped cloth napkins, Photo 2: Multiple bottles of cocktail mixers, labled "Pop Fizz Clink." Photo 3: A set of 4 blue cocktail glasses on a white background
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Host your best summer soiree with these Sophie’s Shoppe finds
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A vibrant and cheerful summer tablescape, with pastel china plates and glasses, and hydrangeas in a white vase at the center.
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Your guide to dreamy summer tablescapes
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A towering pulled pork sandwich with slaw on a rustic tray beside creamy pasta sprinkled with pepper. A glass of beer is in the background. Cozy atmosphere.
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