Business

A white mug filled with whipped cream and sprinkled cocoa sits on a saucer. In the blurred background, gift-wrapped cookie packages with red bows are displayed.
Business
Where to get hot chocolate in Chattanooga
Three local spots serving one of winter’s sweetest drinks.
December 08, 2025 03:10 PM
 · 
Sarah Dickson
The interior of a shop filled with goods like books, dish towels, and glassware.
Business
Our Chattanooga-based Small Business Saturday shopping picks
The 16th annual edition of Small Business Saturday falls on November 29 — the perfect time to help you add a local sparkle into your holiday shopping.
November 26, 2025
 · 
Sarah Dickson
Rotating gif of women holding boutique holiday gifts, ornaments, and candles
Sponsored
Shop + support local this Small Business Saturday
Sponsored by
A rotating gif of four images showing two girls with shopping bags, food from a restaurant, a cocktail menu, and the inside of a women's clothing store.
Sponsored
4 ways to optimize your holiday shopping experience
Holiday shopping at Warehouse Row means festive fun, gathering with friends, eating delicious food, and winning giftcards to your favorite places.
Sponsored by
FinleyStadium
Business
Veterans Day deals in Chattanooga
Whether you’re a retired service member or active-duty, these places are extending a “thank you” with special offers.
November 6, 2025
 · 
Sarah Dickson
A graphic that says "Their perfect gift is on this list. Our holiday gift guide just dropped." surrounded by images of gift tags.
Small Business
NOOGAtoday’s 2025 holiday gift guide: 90+ finds for everyone you love
Including gifts for significant others, retirees, holiday parties, young people, and gifts that ship fast.
October 22, 2025
 · 
Emily Shea-Owen
A child and a parent smile on a kayak in the middle of a lake.
Sponsored
Keep your favorite fall moments safe
Farm Bureau Insurance of Tennessee provides personalized coverage plans so that you can focus on the best parts of fall.
Sponsored by
A rotating gif of fall goods at Sophie's Shoppe in Chattanooga including candles, custom greeting cards, decorative pumpkins and a fall wreath.
Sponsored
Cozy local picks for a fall refresh at Sophie’s Shoppe
Sponsored by
Photo 1: A lively stage celebration with people holding oversized checks under colorful confetti. Bright lights illuminate a backdrop displaying "IDEA LEAP." Photo 2: A joyful group of 4 people wearing "Tiny Tigers" shirts holds a giant check for $30,000 from TVFCU. They smile broadly, set against a bright backdrop. Photo 3: A group of eight people is smiling on stage, holding oversized checks, against a bright blue backdrop. Photo 4: A group of people dressed in pink stand together on stage, smiling and holding an oversized check for $10,000.
Sponsored
Enter to win cash for your small biz with TVFCU’s Idea Leap Grant
Tennessee Valley Federal Credit Union’s annual grant competition helps small businesses across the region grow + thrive.
Sponsored by
A colorful and elaborate dish setting with two "Mr. and Mrs." plates that have an engagement ring on them.
Sponsored
Start your happily ever after at Haley Reynolds Home
Sponsored by
Storefront with a large red "Honey Baked" sign, orange awnings, and glass doors. Text on the awnings lists various products like ham and desserts.
Culture
Restaurant Roundup: New and coming-soon restaurants in Chattanooga
Dining in Chattanooga is always a fresh experience, with new restaurants popping up all the time — and more on the way.
September 17, 2025
 · 
Staff
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The inside of a darkly lit bar with black leather barstools and a dark wood bar, with disco balls and holiday themed decorations.
Food
10 holiday pop-up bars in Chattanooga
From full menu takeovers to seasonal touches, grab your coat for this merry bar crawl.
December 9, 2025
 · 
Haley Bartlett
A couple walks under a stone archway adorned with colorful string lights in green, red, and yellow. The scene feels festive and enchanting.
Entertainment
Holiday light displays in the Chattanooga area
Neighborhoods, parks, and local attractions are sparkling this season.
December 5, 2025
 · 
Sarah Dickson
library
Education
Chattanooga Library unveils five-year strategic plan
It focuses on access, facilities, outreach, partnerships, and new offerings — with goals that evolve each year.
December 3, 2025
 · 
Sarah Dickson
football players on a football field
Sports
2025 BlueCross Bowl kicking off in Chattanooga
The three-day event will bring 18 teams — and a big boost — to the Scenic City.
December 3, 2025
 · 
Sarah Dickson
read house 1
Events
Plan Ahead: Don’t miss these events happening in Chattanooga
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.
December 1, 2025
 · 
Haley Bartlett
NOOGAtoday | United Way of Greater Chattanooga
Nonprofits
Giving Tuesday in Chattanooga
Here are some ways to give back locally during this national day of giving.
December 1, 2025
 · 
Sarah Dickson
NOOGAtoday | A lot of Christmas trees in Southside
Travel and Outdoors
10 places to buy live Christmas trees around Chattanooga
From choose-and-cut farms to festive pop-up lots, here’s where you can find the perfect tree this holiday season.
November 24, 2025
 · 
Haley Bartlett
Black and white photo of a vintage street scene. Three-story brick buildings house a clothing store, restaurant, and credit store. People walk by.
History
Where did Chattanoogans shop in the 1950s?
We take a look back in time as the Scenic City gears up for another busy shopping season.
November 21, 2025
 · 
Sarah Dickson
Illuminated trees with colorful lights stand under a "Festive Forest" banner in a park setting. People gather, creating a cheerful holiday atmosphere.
Culture
Festive Forest returning to downtown Chattanooga
Miller Park is about to become a winter wonderland.
November 20, 2025
 · 
Sarah Dickson
NOOGAtoday | Crabtree Farms
Play
50+ volunteer opportunities in Chattanooga
‘Tis the season for giving back, and we’ve got lots of ways to do it.
November 20, 2025
 · 
Staff