Chattanooga’s sign ordinance receives first update in 25 years

The long-awaited sign ordinance update has been approved — here’s a breakdown of the key changes.

NOOGAtoday | Chattanooga Sign

“With these updates, we’re striking the right balance—supporting small businesses and public art while preventing signage that diminishes quality of life for Chattanoogans,” said Chattanooga Mayor Tim Kelly.

Photo provided by Chattanooga Tourism Co.

After years in the making, Chattanooga City Council has approved an update to the city’s sign ordinance — the first of its kind since 1986. These regulations and rules control and manage the placement, size, design, and maintenance of signs in the community.

The Kelly Administration collaborated with the Land Development Office, the Regional Planning Agency + stakeholders to update the ordinance with the goal of modernizing its regulations.

Why? The city has undergone a fair amount of advancements in technology, changes in its landscape, and there are new federal requirements.

Here are some of the key updates to note:

  • 50+ new and updated definitions have been added to remove ambiguities, making it easier to understand and comply with regulations.
  • Murals can now display anything except a business name, logo, or trademarked image — expanding opportunities for artistic expression.
  • User-friendly tables + graphics will help clarify sign types, size restrictions, and more for easier navigation.
  • Previously prohibited, sandwich boards are now allowed under specific conditions during business hours.

Additionally, the update aims to provide more flexibility for businesses such as:

  • Administrative modifications | A 10% variance on any sign regulation can now be approved by staff instead of requiring Board of Zoning Appeals approval.
  • Master Sign Plan | Real estate developers can develop plans that allow for creative + flexible signage across developments (rather than one-size-fits-all rules).
  • Signage on buildings | Businesses can now place signs along public entrances, not just those facing the right-of-way.

Lastly, sign-related appeals will now be handled by the Board of Zoning Appeals. A 60-day implementation period is planned to allow time for training and process adjustments.

Bonus: Want to apply for a sign? Here’s the step-by-step guide to getting your permit.

More from NOOGAtoday
The Hamill Road rail crossing sees frequent blockages, causing delays for drivers and emergency vehicles.
Blood Assurance and the American Red Cross are offering perks for donations to help boost supply.
The beloved Sunday market is gearing up for its opening weekend this spring — here are the biggest events you don’t want to miss this season.
Beat the heat by taking a refreshing dip in one of these spots in and around the city.
Here’s how you can join fellow Chattanoogans in celebrating Earth Week through Saturday, April 25.
It’s time to hit play because we’re spinning some tracks on where to get the best deals on Record Store Day around the Scenic City.
This Southside spot combines a makers market, classroom, and cafe — all in one creative space.
Put your money where your community is and help us create a guide to small businesses by submitting your favorite local spots and sharing this page with a friend.
The Chattanooga Lookouts’ brand-new stadium opens Tuesday, April 14. Here’s everything you need to know before you head to the park.
Pack your reusable shopping bags, because we’ve rounded up 18 farmers markets around Chattanooga, TN.