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Where did Chattanoogans shop in the 1950s?

We take a look back in time as the Scenic City gears up for another busy shopping season.

Black and white photo of a vintage street scene. Three-story brick buildings house a clothing store, restaurant, and credit store. People walk by.

People walk by Moskin’s Clothing Store, Maypole Restaurant, and Globe Credit Store on a rainy day.

Photo via Chattanooga Public Library, Local History & Genealogy Department

The holiday shopping season is about to ramp up, and that got us wondering: Where were Chattanoogans shopping, say, 75 years ago? They certainly didn’t have the internet — we know that — so where were they getting their clothes? Read on to find out.

Vintage storefront displaying dresses and garments under bright lights, with a sign advertising credit options. The scene conveys a nostalgic, inviting atmosphere.

Is it just me, or do some of those dresses look stylish by today’s standards?

Photo via Chattanooga Free Press Archive

Moskin’s Clothing Store | December 1950

Located at 906 Market St., Moskin’s Clothing Store was once known as America’s largest credit clothing chain and had the slogan: “The Store That Treats You Fair.” Credit cards didn’t exist at the time, so store-specific charge accounts gave people the option to pay for clothes over time. Moskin’s was part of a downtown block that was demolished in the 1970s to make room for Miller Park.

Black and white photo depicting a busy 1940s street corner with a J.C. Penney store. People walk by, vintage cars are parked, conveying a lively urban scene.

I think we all recognize this store name.

Photo via Chattanooga Public Library, Local History & Genealogy Department

J.C. Penney Company | April 1951

J.C. Penney Company — now known as JCPenney — occupied the corner of 6th and Market streets downtown from 1937 to 1982. Today, the Hamilton County Courts Building stands on the site. Fun facts: J.C. Penney Company was originally called “The Golden Rule,” and it still operates about 650 stores across the country.

Black and white photo of a busy street lined with vintage cars, pedestrians, and storefronts with large signs, including “Uncle Herman’s Chattanooga Shoe Store.” Historic, bustling atmosphere.

The cars parked along Market Street really transport you to another time.

Photo via Chattanooga Public Library, Local History & Genealogy Department

Uncle Herman’s Shoe Store | May 1951

Uncle Herman’s, also known as the Chattanooga Shoe Store, was a discount store on the 800 block of Market Street. Like Moskin’s, it was demolished to make way for the expansion of Miller Park. Fun fact: After Herman Brenner opened the store in 1929, he became known as “Uncle Herman” because of his family-friendly reputation.

Black and white photo of people walking past "The Jo-Ann" store. Display windows show mannequins. The scene feels bustling and 1950s-era.

This was taken in November 1951, when many men wore overcoats to stay warm.

Photo via Chattanooga Public Library, Local History & Genealogy Department

The Jo-Ann Shop | November 1951

The Jo-Ann Shop wasn’t technically in Chattanooga; it was located at 201 Chickamauga Ave. in Rossville, GA. For 50 years, it sold women’s clothing and accessories — including Sunday hats — before closing up shop in 1982.

Vintage photo of a bustling 1950s street with cars and pedestrians. Prominent storefronts display signs for Wells, Dean Clothing Co., and Peoples Clothes. Classic urban vibe.

You could hit two clothing stores at once in the 800 block of Market Street.

Photo via Chattanooga Public Library, Local History & Genealogy Department

Dean Clothing Co. + Peoples Credit Clothing | 1951

In the same year this photo was taken, Dean Clothing Co. closed its 828 Market St. location and moved a couple of blocks away to 614 Market St., where it closed for good in 1976. Just like Dean Clothing Co., the neighboring Peoples Clothing advertised its credit department as a convenience for customers.

Do you or your family members have memories of any of these stores? I’d love to hear them.

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