Plus, seven-floor complex approved in NorthShore.
September 14, 2023 6AM-Top banner logo-small.png


Today’s Forecast

54º | Rain | 99% chance of rain
Sunrise 7:49 a.m. | Sunset 5:46 p.m.

🍹 Mocktails are having their moment
NOOGAtoday | Grady Hendrix
Enjoy the fun flavors of a cocktail when you try a mocktail instead. |Photo by @rosecombbar
Now more than ever, data shows that consumers are experimenting with what it means to be “sober curious.” The result has been a spike in sales of non-alcoholic beverages and a declining interest in alcoholic drinks.

Here are a few stand-out stats:
  • Total dollar sales of non-alcoholic beverages grew by 20.6% between August 2021 and 2022. Non-alcoholic beer accounted for 85.3% of those sales.
  • 36% of US consumers reported to have “lost interest in drinking alcohol in general” while 13% reported to be “interested in alternative non-alcoholic beverages.”
  • Sales of non-alcoholic beer, wine, and spirits rose from 0.22% of total alcohol sales in the US in 2018 to 0.47% in 2022.
  • Global Market Share predicts that the non-alcoholic drinks market will grow to $30 billion by 2025.
Wanna know where you can enjoy a mocktail in Chattanooga? These are some of the local spots we love + what to drink there:
  • The Rosecomb | Introducing the Grady Hendrix, this mocktail is made with holy basil, cucumber, lime, serrano + agave.
  • Unknown Caller | Try the Jalapeño Business mocktail made with pineapple-jalapeño shrub (think: a drinking vinegar), lime + grapefruit soda. Bonus: This spot recently rolled out a full mocktail menu.
  • Civil Provisions and Bar | Craving a refreshing beverage? The Soli Swizzle mocktail is made with fresh lemon juice, pineapple + grapefruit juice, a seasonal shrub, and bubbles.
  • Easy Bistro & Bar | The Sober Sunset is made with orange, grenadine, lemon + tonic water.
  • No Hard Feelings | The Blackberry Basil Gimlet can be made non-alcoholic with Seedlip Garden 108 (NA spirit), blackberry syrup + lemon.
  • Matilda Midnight | Order the Abundance mocktail, made with coconut water, house cream, pineapple, lime, lavender syrup + soda.
  • The Boneyard | This spot recommends trying a NA Paloma made with grapefruit, lime, and triple syrup + can make other mocktails on request.
Looking to keep the party going? Check out even more local joints we love for NA beverages.

Today, Sept. 14
  • Death Over Dinner 2023 | Thursday, Sept. 14 | 6:30-8:30 p.m. | Crabtree Farms, 1000 E. 30th St., Chattanooga | $75 | Enjoy a dinner and table conversation over the taboo subject of death.
Friday, Sept. 15
  • BHB’s 1 Year Anniversary | Friday, Sept. 15 | 9-11:55 p.m. | Barrel House Ballroom, 1501 Long St., Chattanooga | $15-$20 | Celebrate Barrelhouse Ballroom’s one-year anniversary with music from the local group The Communicators.
Saturday, Sept. 16
  • Wildflower Walk: Tickseed & Ironweed | Saturday, Sept. 16 | Times vary | Reflection Riding Arboretum & Nature Center, 400 Garden Rd., Chattanooga | $15-$20 | Take a guided hike with a naturalist to see the beautiful blooms in the lower meadows.
  • Day of Clay | Saturday, Sept. 16 | 1-4 p.m. | Scenic City Clay Arts Classroom, 1271 Market St., Chattanooga | $0-$20 | Experience the art of clay at this family-friendly event with pottery activities, a smash booth, dunk tank + a silent auction.
Sunday, Sept. 17
  • 40th Anniversary Grape Stomp | Sunday, Sept. 17 | 1-5 p.m. | Georgia Winery, 6469 Battlefield Pkwy., Ringgold, GA | Free+ | Stomp grapes at a winery — first 100 attendees get a free t-shirt + wine glass.
Click here to have your event featured.
Lift your spirits this Halloween weekend at The Omni Grove Park Inn
alcoholic drinks surrounded by red leaves and webs and a spider overhead
Fun fact: The party is named after a supposed (friendly) permanent guest of the hotel known as the Pink Lady.|Photo provided by The Omni Grove Park Inn
Trick or treating is for the kids — but the Halloween parties are for the adults.

Spend Halloween weekend in the Blue Ridge Mountains and enjoy an evening of treats (no tricks) at The Omni Grove Park Inn’s Pink Lady Party on Sunday, Oct. 29 from 7-10 p.m.

The 21+ party includes themed cocktails, small plates, games, private tarot card readings, and live music to dance the night away in ghoulish delight. Guests can also warm up with sips from the hot cider station, vote for their favorite staff-carved pumpkin, and, of course, are encouraged to come dressed in costume.

Want to stay at the historic inn? Take advantage of their Ghosts, Ghouls, and Grove Park package, featuring:
  • Overnight accommodations
  • One ticket per registered adult to the Pink Lady Party
  • Late checkout of 1 p.m.
Book a package or purchase a single-event ticket to the Pink Lady Party below.
News Notes
  • The Chattanooga Airport’s TSA checkpoint is expected to move to its permanent location this week. During the move, passengers are encouraged to arrive earlier to ensure they get to their gates on time. (NewsChannel 9)
  • The Bessie Smith Cultural Center will temporarily close for parking lot and exhibit renovations beginning on Monday, Sept. 18. The center will reopen to the public on Tuesday, Sept. 26.
  • The construction of a seven-floor apartment complex at 418 Manufacturers Rd. has been unanimously approved by the Chattanooga City Council. Notably, the development is one floor above the maximum allowed for NorthShore under its current zoning regulations. (Chattanooga Times Free Press)
  • UTC will host its Free Application Week from Monday, Sept. 18 through Friday, Sept. 22. Undergraduate applicants can use the code “FREEAPP24” when prompted for a discount code in UTC’s online application portal. (University of Tennessee Chattanooga)
  • In case you missed it, Green Steps is hosting a Stringers Branch Cleanup on Saturday, Sept. 16 from 10 a.m. to 12:30 p.m. Cleanup materials will be provided on a first come, first served basis. Register to volunteer online.
  • Chattanoogans in Action For Love, Equality, and Benevolence will host a nonpartisan celebration for National Voter Registration Day on Tuesday, Sept. 19 at East Lake Park. Tables for voter registration, community resources, food, music, and games will be available from 4 to 7 p.m. (
  • Volunteers are needed for the 2023 Ironman Chattanooga Triathlon from Thursday, Sept. 21 through race day on Sunday, Sept. 24. Submit your volunteer application. Stay tuned for an upcoming newsletter with the need-to-know information about the event.
  • Hope for the Inner City (1800 Roanoke Ave.) will host a free vision clinic on Saturday, Sept. 30 from 8:30 a.m. to 1:30 p.m. Eye care services will be offered by appointment to community members who are seven years of age or older. Call (423) 698-3178 to schedule your appointment.
  • Cempa Community Care’s Walk-In Clinic is now open. The clinic offers convenient, no-appointment vaccinations and screenings, plus treatment of sicknesses, minor injuries, chronic illnesses, and infectious diseases, like HIV and Hep C. Bonus: Low-income, uninsured, and underinsured patients are welcomed.*
Share NOOGAtoday

Share the good news. Get rewarded.

Have someone who needs to stay in the know? Get amazing rewards for every new subscriber you bring by sharing your unique referral link (below).


Facebook Twitter Linkedin Email

{{profile.vars.rh_totref_19}} friends are looped into all things local because of you.

Claim your rewards
The Wrap
Dayten Rose Today’s edition by:
Dayten Rose
From the editor
Howdy! I’m your Kansas City-based National Content Editor, here filling in for Editor Haley for a few days. Longtime readers might recognize me from my conversation with Swayyvo or, oddly enough, my cat Wasabi, who you all welcomed with open arms. That is to say: it’s good to be back.
Missed our previous newsletter?    
Send Us A Scoop, Question, or Feedback    

Content marked with an * is paid advertising. Content marked with an ^ is created by our content studio. The company may also generate commission from affiliate links in the newsletter.

Change your preferences or unsubscribe here.

Copyright © 2023 6AM City Inc, All rights reserved.

P.O. Box 2505, Greenville, SC 29602