Now more than ever, data shows that consumers are experimenting with what it means to be “sober curious.” The result has been a spike in sales of non-alcoholic beverages and a declining interest in alcoholic drinks.
Here are a few stand-out stats:
- Total dollar sales of non-alcoholic beverages grew by 20.6% between August 2021 and 2022. Non-alcoholic beer accounted for 85.3% of those sales.
- 36% of US consumers reported to have “lost interest in drinking alcohol in general” while 13% reported to be “interested in alternative non-alcoholic beverages.”
- Sales of non-alcoholic beer, wine, and spirits rose from 0.22% of total alcohol sales in the US in 2018 to 0.47% in 2022.
- Global Market Share predicts that the non-alcoholic drinks market will grow to $30 billion by 2025.
Wanna know where you can enjoy a mocktail in Chattanooga? These are some of the local spots we love + what to drink there:
- The Rosecomb | Introducing the Grady Hendrix, this mocktail is made with holy basil, cucumber, lime, serrano + agave.
- Unknown Caller | Try the Jalapeño Business mocktail made with pineapple-jalapeño shrub (think: a drinking vinegar), lime + grapefruit soda. Bonus: This spot recently rolled out a full mocktail menu.
- Civil Provisions and Bar | Craving a refreshing beverage? The Soli Swizzle mocktail is made with fresh lemon juice, pineapple + grapefruit juice, a seasonal shrub, and bubbles.
- Easy Bistro & Bar | The Sober Sunset is made with orange, grenadine, lemon + tonic water.
- No Hard Feelings | The Blackberry Basil Gimlet can be made non-alcoholic with Seedlip Garden 108 (NA spirit), blackberry syrup + lemon.
- Matilda Midnight | Order the Abundance mocktail, made with coconut water, house cream, pineapple, lime, lavender syrup + soda.
- The Boneyard | This spot recommends trying a NA Paloma made with grapefruit, lime, and triple syrup + can make other mocktails on request.
Looking to keep the party going? Check out even more local joints we love for NA beverages.
