Plus, new ADA-accessible trail at Booker T. Washington Stake Park.
 
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Today’s Forecast

54º | Rain | 99% chance of rain
Sunrise 7:49 a.m. | Sunset 5:46 p.m.

 

💪 Get ready for Ironman weekend

Everything you need to know about the 2025 Ironman

NOOGAtoday | IRONMAN
Over 3,000 athletes from around the world will participate in this weekend’s event. | Photo provided by Chattanooga Tourism Co.
As the Scenic City gets ready to welcome athletes and supporters from across the globe, we’re here to share the need-to-know information if you’re looking to participate in the festivities or avoid the crowds.

The event + the numbers

  • Participants will swim 2.4 miles down the Tennessee River, bike a 116-mile course into Northern Georgia + run 26.2 miles through downtown Chattanooga.
  • Over 1,700 athletes representing 49 US states + 22 countries are registered to participate.
  • The athletes’ ages range from 18 to 81.

Event schedule

  • Today, Sept. 21 | 12-5 p.m. | Ironman Athlete check-in
  • Friday, Sept. 22 | 9 a.m.-5 p.m. | Ironman Athlete check-in
  • Friday, Sept. 22 | 6-7 p.m. | Opening ceremony
  • Saturday, Sept. 23 | 9 a.m. | Ironkids Chattanooga Fun Run
  • Sunday, Sept. 24 | 7:30 a.m. | Ironman Chattanooga
  • Sunday, Sept. 24 | 10 p.m.-1 a.m. | Finisher party
  • Monday, Sept. 25 | 9:30 a.m. | Awards ceremony
Check out the full event schedule + happenings.

NOOGAtoday | IRONMAN

Good luck to all the athletes participating in this year’s event.

|

Photo provided by Chattanooga Tourism Co.

Where to watch

Folks can cheer on the athletes at several designated spectator zones along the courses. A complimentary shuttle service will also be provided to take supporters to the bike course in Chickamauga, GA.

Pro tip: Download the interactive Ironman Athlete Tracker App so you can follow the athletes in real time.

Traffic + closures

Riverfront Parkway (between Molly Lane + Aquarium Way) will be closed now until 9 a.m. on Monday, Sept. 26.

Expect several closures and detours during the race times on Sunday + police will be on-site directing traffic. See the full list of closures.

Avoid the crowds

On Sunday, you’ll want to avoid the areas along the Tennessee River (think Riverside Drive, the Tennessee Riverwalk, Ross’s Landing, and Barton Avenue). The bike race travels through NorthShore to Northern Georgia, so expect crowds in the St. Elmo area as well.

We recommend spending the day in Hixson, East Ridge, or Brainerd. Looking for dinner plans? Side Track Restaurant is one of our favorite hidden gems tucked away on Hixson Pike.
Asked

Would you consider participating in an IRONMAN event?


A. Not in the cards for me
B. I’m intrigued, but realistically probably not
C. It’s on my bucket list
D. I’m participating this year or have in the past
Let us know
 
Events

Today, Sept. 21
  • Chattanooga Bacon & Barrel Festival | Thursday, Sept. 21 | 6:30-9:30 p.m. | First Horizon Pavilion, 1826 Reggie White Blvd., Chattanooga | $44-$55 | Sample signature bacon-themed dishes and 15 types of whiskey + enjoy live music and other drink offerings.
Friday, Sept. 22
  • Noontunes | Friday, Sept. 22 | 11 a.m.-1 p.m. | Broad Street (Aquarium Way-High Point Climbing Gym), Chattanooga | Free+ | Head to this lunchtime series for a plant and seed swap + listen to live music by Karen Collins ft. Thomas Bumpass.
  • Campfire Concert Series | Friday, Sept. 22 | 6-10 p.m. | Reflection Riding Arboretum & Nature Center, 400 Garden Rd., Chattanooga | $0-$35 | Enjoy an outdoor concert by Bluesfrog & The Georgia Rhythm Crickets around a warm campfire with s’mores and drinks.
  • Torchlight Gala | Friday, Sept. 22 | 7-10 p.m. | The Hunter Museum of American Art, 10 Bluff View Ave., Chattanooga | $80-$105 | Spend an evening enjoying hors d’oeuvres, live entertainment, and a silent auction.
Saturday, Sept. 23
  • 2023 Cannabis Music Festival | Saturday, Sept. 23 | 11 a.m.-10 p.m. | Coolidge Park, 150 River St., Chattanooga | Free+ | Try various food + CBD products from local and regional. vendors while enjoying live music.
  • Ana Katarina Jewelry Trunk Show | Saturday, Sept. 23-Sunday, Sept. 24 | Times vary | Gallery1401, 1478 Market St., Chattanooga | Free | As a war correspondent in the Middle East and Europe, celebrity jewelry designer Ana Katarina’s work, travels + experiences have led her to create jewelry that transcends cultural boundaries.*
Sunday, Sept. 24
  • Makers Market | Sunday, Sept. 24 | 11 a.m.-4 p.m. | First Horizon Pavilion, 1826 Reggie White Blvd., Chattanooga | Free+ | Celebrate local artists in the community with a special live painting + vendors “making” various crafts right at their booths.
Friday, Oct. 13
  • Chattanooga Motorcar Festival | Friday, Oct. 13-Sunday, Oct. 15 | Times vary | West Village Chattanooga, 801 Pine St., Chattanooga | $44-$120 | Choose from five ticketing options and experience the thrill of classic cars, cutting-edge designs, and high-octane excitement at the fourth annual Chattanooga’s annual Motorcar Festival.*
Events calendar here
Click here to have your event featured.
News Notes
Civic
  • Chattanooga officials plan to conduct an equity study at UTC. The study will be led by the university’s professor of public policy Marcus Mauldin to find “existing disparities in the city and provide recommendations for closing socioeconomic gaps.” (Chattanooga Times Free Press)
Announced
  • The Chattanooga Parks and Outdoors Department will close the Stringers Ridge Spears Avenue Trailhead tonight after sunset + all day Friday, Sept. 22 to restripe the parking lot. The park will remain open with access to other trailheads while work is being done.
Outdoors
  • Booker T. Washington State Park (5801 Champion Rd.) recently opened a new trail that is designed to be more ADA accessible. The quarter-mile trail has a smooth terrain, aiding those who use wheelchairs or experience other mobility handicaps. (NewsChannel 9)
Edu
  • Nolan Elementary School in Signal Mountain was recently named a 2023 National Blue Ribbon School. The school was one of six to be recognized in Tennessee for its academic progress in “closing achievement gaps among student groups on assessments.”(Chattanooga Times Free Press)
Award
  • See Rock City Inc. recently received the Stars of the Industry Purple Iris Tourism Property of the Year and Community Service awards. The awards granted by HospitalityTN honor the beloved landmark organization for its stewardship + local partnerships and outreach.
Arts
Wellness
 
Community

🪴 Botany plants recently?

Shop Crabtree Farms’ annual Fall Plant Sale

NOOGAtoday | Crabtree Farms
Pick up some plants for your outdoor garden. | Photo provided by Crabtree Farms
Botany good plants lately? Make sure to stop by Crabtree Farms’ Fall Plant Sale and Festival on Saturday, Sept. 21 and Sunday, Sept. 22 from 9 a.m. to 3 p.m.

Fill your fall gardens with native, ornamental, and edible plants. Those without green thumbs can enjoy live music, 30+ local vendors, hay rides, and delicious goodies like tapas, sangria, and kombucha. Plus, this year Chattanooga Food Center will host a live food demo with Shadi Kermanian from 12 to 2 p.m.

Note: Expect some crowds for this event and plants tend to sell out quickly. You can plan for your shopping trip by checking out the plant sale guide prior to arriving.

Pro tip: The farm’s guide breaks down what kind of lighting and moisture the plants need, along with other key information that can help you decide which plants would work best for your space.
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The Wrap
 
Kristen Templeton

Today’s edition by:
Kristen Templeton

From the editor
We recently shared that local jewelry store Bela Co. will be closing its doors at the end of this month and shifting to a strictly online storefront. Join the shop for a Send-Off Soirée on Saturday, Sept. 30 from 11 a.m. to 6 p.m. featuring giveaways, new jewelry designs to shop from, and a chance to say goodbye to the space.
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