Plus, learn about the Bridging Communities coalition.
 
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Today’s Forecast

62º | Mostly sunny | 7% chance of rain | Sunrise 7:29 a.m. | Sunset 5:29 p.m.

 

It’s the most wonderful day of the year

Your 2025 MAINx24 guide

NOOGAtoday | MAINx24
Don’t miss out on the wackiest parade in town. | Photo by Michael McCallie via MAINx24
There are only two more sleeps until one of Chattanooga’s biggest celebrations, MAINx24. In case you’re new here, this is a 24-hour festival on Saturday, Dec. 2 that takes place on Main Street and the surrounding Southside area featuring 100+ events to attend for nonstop fun.

Today, we’re sharing the need-to-know info for MAINx24 newbies + old pros alike.

What all is happening at MAINx24?

A lot — you can check out the full schedule to plan accordingly. Here are four events we recommend attending:
  • MAINx24 Parade | 10:30 a.m.-12 p.m. | Line up along Main Street to celebrate the whacky and weird artistic creativity of the Chattanooga community — costumes are encouraged.
  • World Heavyweight Chili Cookoff | 11 a.m.-3 p.m. | Buy an all-you-can-eat express lane ticket prior to the event to skip the line and get straight to tasting the 20+ chilies.
  • A Merry Carnival | 12-4 p.m. | Head to The Hotel Chalet at The Choo Choo + the garden area for carnival activities, and check out performances by the Chattanooga Fire Cabaret.
  • Adult Big Wheel Race | 12-5 p.m. | See folks race their hearts out in front of Architectural Surfaces (405 E. Main St.).
big wheels

Is it really a party until someone wrecks a Big Wheel?

|

Photo by Courtney Sherlin via MAINx24

Is it family-friendly?

While not every event will be open to kiddos, there are plenty of activities for kids and families to enjoy. Pro tip: You can filter the events calendar to “kid-friendly” to find events suitable for children.

What’s the parking situation?

We’re gonna give it to you straight — parking can be a little overwhelming. Avoid Main Street, and if you’re able, we recommend parking a bit further out and walking or biking. There will also be several street closures, so expect traffic in the area + keep an eye out for pedestrians.

And... if the weather’s bad?

MAINx24 is rain or shine, baby. Currently, the forecast is calling for periods of rain, so make sure to bring your umbrellas, raincoats, and rainboots to be safe.
 
Events
Thursday, Nov. 30
  • Second Annual Tree Lighting | Thursday, Nov. 30 | 4 p.m. | Hamilton County Courthouse, 625 Georgia Ave., Chattanooga | Free+ | Enjoy the Hamilton County tree lighting with Santa Claus, the Chattanooga Elf, face painting, hot chocolate + food trucks.
Friday, Dec. 1
  • Josh Gates | Friday, Dec. 1 | 8 p.m. | Memorial Auditorium, 399 McCallie Ave., Chattanooga | $50.75-$61.25 | Join the explorer and author known for his adventures on Discovery Channel’s “Expedition Unknown” + “Expedition X” for stories of the unexplained.
Saturday, Dec. 2
  • Christmas Market | Saturday, Dec. 2 | 10 a.m.-2 p.m. | Lookout Mountain City Hall, 1214 Lula Lake Rd., Lookout Mountain, GA | Free+ | Shop gifts, sweet treats, and live trees from local to the area vendors.
  • Bobby Stone Film Series | Saturday, Dec. 2 | 7 p.m. | The Walker Theatre, 399 McCallie Ave., Chattanooga | $7.50-$13.50 | Get in the holiday spirit with a special screening of “Home Alone.”
  • MAINx24 | Saturday, Dec. 2 | Times vary | Locations vary, Main Street, Chattanooga | Free+ | Experience 24 hours of fun at this Southside festival, featuring 100+ events like a pancake breakfast and the wackiest parade around.*
Sunday, Dec. 3
  • The Holiday Market | Sunday, Dec. 3 | 11 a.m.-5 p.m. | Parkside Hall, 2035 Polk St., Chattanooga | Free+ | Enjoy gift shopping, food, and fun at this market featuring over 25 local vendors.
Events calendar here
Click here to have your event featured.
Health

Is it a headache or a stroke?

man holding his head like he has a heachache
Getting a stroke victim the immediate medical attention they need (think: the sooner, the better) starts with knowing the signs and symptoms to look for. | Photo via Freepik/drazen_zigic
We’ve all had a headache — and maybe dizziness or weakness, too. But how do you know when these symptoms are actually a stroke?

Knowing the signs + symptoms of stroke is critical to reducing the risk of long-term disability (or even death). Why? Because when it comes to strokes, every second counts.

To ensure you’re able to act fast, get to know the B.E. F.A.S.T. acronym:
  • B = Balance: Is the person experiencing dizziness or loss of balance?
  • E = Eyes: Do they have blurred vision?
  • F = Face drooping: Ask them to smile. Is one side of their face drooping?
  • A = Arm Weakness: Tell the person to close their eyes and raise their arms above their head. Are they unable to lift one or both arms?
  • S = Speech Problems: Is their speech slurred, or are they having difficulty understanding words?
  • T = Time to call 911: If the person is experiencing any of the above signs, call 911 immediately.
See stroke risk factors + more
News Notes
Civic
  • Hamilton County and city officials recently unveiled two honorary plaques at the Hamilton County Courthouse. The plaques are dedicated to the first County Executive Dalton Roberts + former County Mayor Claude Ramsey for their “landmark achievements.” (Chattanoogan.com)
Traffic
  • Several roads in the Southside area near Finley Stadium will be closed in preparation for the Blue Cross Bowl. Expect closures + restrictions beginning today, Nov. 30 at 8 a.m. through Saturday, Dec. 2 at 11:59 p.m. Detours will be posted.
Biz
  • The Chattanooga Area Chamber will host a “Chamber Chatt” covering safety tips for local businesses today, Nov. 30 from 3:30 to 5 p.m. Attendees will hear from Downtown Chattanooga Alliance’s Steve Brookes + a Chattanooga Police Department officer. RSVP online.
Family
  • Hamilton County will host its first Season to Remember, a statewide initiative that takes place in Nashville each year, on Monday, Dec. 4. The public is invited to honor victims of homicide and their families beginning at 6 p.m. at the Hamilton County Courthouse. (Chattanoogan.com)
Cause
  • The City of Chattanooga’s Department of Equity and Community Engagement is looking for projects for its annual MLK Day of Service slated on Monday, Jan. 15. Think: Neighborhood cleanups, helping at a local shelter, and more volunteer opportunities. Register a project online.
Announced
  • The Carpetbagger’s Comedy Night is set to return to The Granfallon for a special one-night performance on Saturday, Dec. 2 to celebrate MAINx24. The comedy show announced its final show + closure back in October due to scheduling conflicts with the venue. Get tickets.
Theater
  • Get ready for a true Christmas carol. Chattanooga Theatre Centre will open its production of “Scrooge! The Musical” on Friday, Dec. 8. See this twist on the classic tale of Ebenezer Scrooge + three Christmas ghosts through Sunday, Dec. 31.
Eat
Wellness
  • ICYMI, our latest edition of NOOGA Wellness in partnership with Erlanger features: tips for staying healthy this holiday season, local autumnal eats, the opening of the River to Clouds Route trail, and more. Subscribe (and never miss an issue).*
Holidays
  • Explore beautiful houses decked out in seasonal splendor this Saturday, Dec. 2 from 3 to 7 p.m., at the Holiday Tour of Homes at Black Creek. Each festive home features a raffle + tasty samplings from Chattanooga’s top catering companies, and the entire event directly benefits alcohol + drug abuse recovery at CADAS.*
Featured Deal
  • Last call for this exclusive deal: Score 50% off everything online at Harlestons — the Golf Digest/Golfweek/Golf Channel-featured premium men’s apparel brand — with code BF50. (We especially love their performance polos.) Bonus: Free shipping on $125+ and easy returns, always.*
Shop
  • Which ugly Christmas sweater would you choose? We’re liking: the Santa hat-topped wine glass or the “Home Alone” print featuring Catherine O’Hara.*
 
Civic

Introducing the Bridging Communities coalition

City of Chattanooga launches Bridging Communities coalition

NOOGAtoday | Chattanooga
“Bridging Communities provides a dedicated time and space where non-profits and city governments unite, working collaboratively to empower and support our diverse communities, “ said Meghan Creecy. | Photo provided by Chattanooga Tourism Co.
Chattanooga’s Department of Equity and Community Engagement (ECE), Northside Neighborhood House (NNH), and community partners have collaborated to launch Bridging Communities — the city’s first-ever coalition dedicated to serving the area’s immigrant and refugee population.

The coalition is made up of ~50 nonprofit organizations + providers that will convene during a bi-monthly workshop to explore best practices for serving new citizens to Chattanooga. Think: Providing translation services, expanding ESL classes, providing training opportunities, and more.

Bridging Communities recently held its first meeting on Wednesday, Nov. 15, and will reconvene on Wednesday, Jan. 17. Folks can keep up with the coalition through ECE + NNH’s Facebook pages.

“I’m excited about this new effort to better connect these new folks to available resources and support systems that can set them up for success as they acclimate to becoming full-fledged Chattanoogans,” said Chattanooga Mayor Tim Kelly.
The Buy

The Buy 11.30.23 (Affiliate + Six & Main)

That thing for your bathroom you’ve always thought about but never actually gone for. Yeah, that one.
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The Wrap
 
Kristen Templeton

Today’s edition by:
Kristen Templeton

From the editor
As a Southside resident, MAINx24 may be one of my all-time favorite Chattanooga events. A few pieces of advice: carpool (if you can walk/bike even better), wear comfy shoes, hydrate, and make sure you get in line for Niedlov’s donuts extra early.
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