Plus, a new single by local artist Swayyvo.
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The University of Tennessee at Chattanooga

Today’s Forecast

38º | 4% chance of precipitation

Sunrise 7:43 a.m. | Sunset 6:05 p.m.


Business

Big ideas born in Chattanooga

Green industrial robots operate in a factory, 3D printing a large, intricate black object. The scene conveys innovation and advanced technology.
Branch Technology uses its patented C-Fab technology to 3D-print all kinds of neat things. | Photo via Launch Tennessee
Chattanooga’s always been a city of innovation. It opened the first Coca-Cola bottling plant in 1899 and became the first city to offer one-gigabit internet in 2010. People are constantly churning out new ideas here — including these startups we’re watching in 2026.

Branch Technology | Founded: 2014
This 3D printing service uses giant robots to make everything from building facades to large-scale sculptures. Their patented technology aims to create futuristic designs — like this TVFCU building in Chattanooga — and attracts clients worldwide.

EirSystems | Founded: 2018
This medical software company was born when cofounder Ryan Seaberg needed a better way to manage medications after a football injury. The platform helps hospitals and outpatient facilities safely track, dispense, and manage medications.

MenuData | Founded: 2022
This AI-powered platform helps restaurants and other brands spot trends, set prices, and plan new products by analyzing 300,000+ menus and social media posts. Customers include big names like Hyatt and Church’s Chicken.
Two more Chattanooga-based startups

Events

Tuesday, Jan. 27

Happy Hookers Yarn Club | 11 a.m.-1 p.m. | Collegedale City Hall, Ooltewah | Free

Tuesday Matinee: “Jurassic Park III” | 2-4:30 p.m. | Downtown Library | Free

Girls Night Out, The Show | 7-9:30 p.m. | The Comedy Catch | $20+

Wednesday, Jan. 28

Wednesday Jazz: Ben Friberg Sextet | 7:30-9:30 p.m. | Barking Legs Theater | $12+

Thursday, Jan. 29

Kitty Storytime with Radcat Rescue | 4-6 p.m. | Katie Lamb Public Library, Ooltewah | Free

Headshots & Hops: Pop-Up | 6-8 p.m. | White Duck Taco | $50

Mexican Cooking Class | 6-9 p.m. | The Sweet & Savory Classroom | $99

Diana Krall | 7:30 p.m. | Memorial Auditorium | $57+
See our full events calendar
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Arts

The hills are alive

Presented by Tivoli Theatre Foundation
gif featuring images from a performance of "The Sound of Music"
Don’t miss your chance to see this family-friendly performance next month. | GIF by NOOGAtoday
Get ready to climb every mountain — “The Sound of Music” is headed to the Soldiers and Sailors Memorial Auditorium.

Directed by three-time Tony Award® winner Jack O’Brien (“Hairspray”), this vibrant and romantic tale of Maria and the von Trapp family features beloved songs like “Do-Re-Mi,” “Sixteen Going on Seventeen” and “Edelweiss.”

It’s the kind of musical that feels even better when shared. So, grab your friends, bring the family, and catch the magic on stage Tuesday, Feb. 10 through Sunday, Feb. 15.
Buy tickets

News Notes

Edu

Hamilton County Schools are currently closed for a second day due to weather. District officials say while roads have improved, they’re still working to make sure schools, parking lots, and transportation are ready for students to return.

Health

Blood Assurance says winter weather disruptions have taken a toll on its blood supply, and it’s encouraging donations by offering a $40 e-gift card to anyone who gives blood now through Saturday, Jan. 31. Walk-ins are welcome.

Weather

With low temperatures in the teens this week, your heater will be working overtime. EPB is sharing energy saving tips like lowering your thermostat to the lowest comfortable temperature, opening curtains and blinds to let in sunlight, and thinking twice before cranking up a space heater. (The Pulse)

Arts

A new exhibition, “The Hunter Invitational V,” opens this weekend at the Hunter Museum, spotlighting work by eight local and regional artists. The free opening reception is this Friday, Jan. 30 at 6 p.m., and the exhibition runs through Sunday, April 26.

Kids

Spring and summer camp registration for the Tennessee Aquarium opens Monday, Feb. 2. Camps include animal encounters, games, crafts, and behind-the-scenes experiences for kids from pre-K through high school.

Listen

Chattanooga hip-hop artist Swayyvo drops a new single today: “Life of the Party” featuring Cuatro Cinco. The song was recorded in a local studio and you can stream it wherever you listen to music. Warning: You may end up dancing before your second cup of coffee.

Festival

Jfest has dropped a limited-time deal on wristbands: $35 now through Saturday, Jan. 31, following the addition of Danny Gokey and Matt Maher to the lineup. The faith-based music festival returns to the Tennessee Riverpark on Saturday, May 16.

Job

You’re three times more likely to get hired with GetHiredNow, TopResume’s personalized job placement service that reduces job-search friction, time, and stress. Pay one fee + get dedicated one-on-one support until you’re hired — guaranteed. Explore plans and book a consultation.*

Shop

If we could only buy one thing this month? We’d buy two — a two-piece set, that is. Eliminate outfit guesswork + look instantly put together with this best-selling comfy travel set, or turn the cozy up a notch with this knit loungewear set.*

The Buy

One of our favorite on-the-go essentials: deodorizing body wipes. We stash them in our car + purse because you never know when you’ll need a quick little refresh.
More worth The Buy
NOOGAtoday Games

The Wrap

It’s not just monkeys at the Chattanooga Zoo or goats on Maclellan Island — there’s also a new hawk at Reflection Riding that needs a name. Send in your suggestion, and if it’s chosen, you’ll get a free ticket to the Winged Wisdom raptor program.
Sarah Dickson Wrap.png
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