The Pop-Up Project

The game is afoot 🔎

NorthShore’s annual Holiday Window Treasure Hunt returns
A window display showcasing a winter forest.
Take an look at the holiday window displays to find the hidden treasures. | Photo by NOOGAtoday
... And the hunt is back on.

The NorthShore Merchants Collective — a cooperative organization of various NorthShore businesses — will host its annual Holiday Treasure Hunt beginning Friday, Nov. 18.

The hunt features 23 local businesses + benefits nonprofit Northside Neighborhood House. In other words, this grassroots event combines window shopping, holiday window designs, and supporting local businesses, all for a good cause.

Oh, and there’s also prizes on the line — three winners will receive a NorthShore gift basket filled with local goodies + certificates (valued at over $400).

Here’s how to play:
  • Pick up a game card at any of the 23 participating businesses.
  • Each participating business will hide a treasure in its window display — it’s up to you to find it + match that item with the store on your game card.
  • An example of what that’ll look like? You might find an out-of-place ice cream scoop from Clumpies in the window of Geno’s Salon, or a candy cane from Boxcar General Store in the window of I Go Toyko.
  • Every hidden treasure that you correctly find is an entry into the contest — you can turn in your card with just one or all 23 hidden items found.
  • Submit your card by Tuesday, Jan. 3 (along with a $1-$10 cash donation to benefit NNH) at Locals Only, Four Bridges Outfitters, or Learning Express Toys.
The three winners will be announced via NSMC’s social media.
Electric Power Board Fiber Optics

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Today, Nov. 11
  • Campfire Concert with The Afternooners | Friday, Nov. 11 | 6:30-10:30 p.m. | Reflection Riding Arboretum & Nature Center, 400 Garden Rd., Chattanooga | $25-$30 | Enjoy an outdoor concert by The Afternooners around a campfire with s’mores and drinks.
  • If These Walls Could Talk... | Friday, Nov. 11-Sunday, Nov. 20 | Various times | Coosa Mill, 1800 S. Watkins St., Chattanooga | $37.50-$90 | Choose your own adventure as you explore an old textile mill filled with music, art, dance, beverages + more.
Saturday, Nov. 12
  • The Alley Artwalk Project | Saturday, Nov. 12 | 12-4 p.m. | Cooper’s Alley, 10 E. 7th St., Chattanooga | Free | This one-of-a-kind experience allows you to vote on your favorite mannequin art piece + enjoy music and entertainment.
  • Dining Throughout the Decades: 1880s | Saturday, Nov. 12 | 5:30 p.m. | The Read House, 107 W. MLK Blvd., Chattanooga | $180 | In this final installment of The Read House’s dinner series, take a step back to the 1880s with a cocktail hour + four-course dinner in the opulent Green Room.
  • Touch-A-Truck Chattanooga | Saturday, Nov. 12 | 9 a.m.-1 p.m. | Warner Park, 1100 McCallie Ave., Chattanooga | $5-$20 | This family-friendly, hands-on event offers opportunities for children to explore, climb, and touch trucks of all kinds.
Sunday, Nov. 13
  • SHE BOP Popup | Sunday, Nov. 13 | 11 a.m.-5 p.m. | Moxy Chattanooga, 1220 King St., Chattanooga | Free+ | This SHE BOP event will feature 30 vintage vendors, a community clothing swap, and food served by Cashew.
Monday, Nov. 14
  • NoogaLights | Monday, Nov. 14-Saturday, Dec. 31 | 5:30-10 p.m. | Chester Frost Park, 2277 Gold Point Cir. N., Middle Valley | $25-$30 | For six weeks, Chester Frost Park will be transformed into an immersive drive-thru lighting experience for all ages.
  • DevOpsDays Chattanooga | Monday, Nov. 14 | 8 a.m.-5 p.m. | Chattanooga Convention Center, 1 Carter St., Chattanooga | $35-$65 | The program features a lineup of interesting speakers covering a range of topics, including software development, IT infrastructure operations, and the intersection between the two.*
We have a monthly guide filled with events + activities you can plan for in advance. Click the button below to bookmark ideas for upcoming date nights, family outings, and time with friends.
100+ MORE EVENTS
Spenga

Unbox the best holiday gift of all: A smile you’re proud of 🎁
SDC-1.png
You’ll receive regular virtual Smile Check-insℱ to touch base on your progress. | Photo by Smile Direct Club
Everyone should love their smile. Enter: SmileDirectClub, the easiest way to straighten your teeth in as little as 60 days — for 60% less than Invisalign or braces. 👀 Here’s how it works:
  • Scan your smile with either an at-home kit or an in-person visit
  • Receive a customized treatment plan from a state-licensed doctor
  • Start your journey with custom aligners (22-hour-wear or Nighttime Alignersℱ, depending on your needs)
Best of all, your results are guaranteed for life. đŸŠ· *
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SmileDirectClub treatment is backed by their Lifetime Smile Guaranteeℱ. Terms and conditions apply. See SmileDirectClub.com/guarantee for details.

Weather
  • 68Âș | Rain | 100% chance of rain đŸŒ§ïž
Today Is
  • Veterans Day, a federal holiday commemorating people who have served in the United States Armed Forces. Expect various closures related to the holiday, and check out these Veterans Day events + deals across the city.
Open
  • Scenic City Wine, located at 3933 St. Elmo Ave., will have its grand opening this Saturday, Nov. 12 with a tasting featuring 25+ wines for folks to try. The store will be open seven days a week and has over 400 wines available for purchase. đŸ·
Development
  • Yesterday, ClĂ­nica MĂ©dicos broke ground on its new dental and behavioral health facility, ClĂ­nica Sonrisas + Reneuvo. Construction is expected to cost $2.5 million and will be completed in the fall of 2023 — fundraising for the expansion is ongoing.
Community
  • The Charles H. Coolidge National Medal of Honor Heritage Center will host its Bricks of Honor dedication ceremony this Saturday, Nov. 12. Commemorative bricks will be placed, and retired four-star General B.B. Bell will speak at the event.
Health
  • The Hamilton County Health Department and Cempa Community Care will offer free first and second dose shots of the Monkeypox Vaccine + HIV testing this Saturday, Nov. 12 from 9:30 p.m.-12:30 a.m. at Alan Golds.
Cause
  • The Official Ornament of the City — a limited-edition, collectible brass portrait of Chattanooga City Hall — has been unveiled. The ornament will be available for purchase at Signal Center’s Hart Gallery + online. 100% of proceeds benefit the gallery’s programs that aid artists in need.
  • Starting Monday, Nov. 14, local Chick-fil-A restaurants will host a week-long fundraiser to support the Chattanooga Area Food Bank. For every Chick-fil-A nugget tray sold, a portion of the proceeds will be donated to the organization.
Noogan(s)
  • Randy Connelly + Brian Berry of Valkyrie Axe Throwing are headed to the World Axe and Knife Throwing Championships in Appleton, WI from Dec. 1-4. The pair will compete in duals against some of the best axe throwers in the world. We’ll be cheering y’all on from here. đŸȘ“
Arts
  • Have you ever wanted to act, dance, sing, paint, play, and write? The Center for Creative Arts’ Audition Workshop is a great place to start. On Saturday, Nov. 12 you can take a two-hour workshop to help prepare audition materials + receive other valuable assistance.
DYK
  • Did you know that beer is ~90% water? That’s why the quality of water used in producing beer, like those produced at Naked River Brewing Co., is so important. The brewery teamed up with Tenessee American Water to discuss quality + more in this video. 💧
Travel
  • Dreaming up a trip to the Bahamas? This Spanish Wells private cottage might just be your new happy place. It’s steps from the turquoise water, fully air conditioned, and is rated five stars. Book it as a January getaway or the best holiday gift ever for $299 avg/night. 🌊 *
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6AM City In-house

FIFA-fo-fum, I smell the blood of an Englishman (getting beat by USA)

Places to watch the 2022 FIFA World Cup in Chattanooga
Soccer ball in a field
The World Cup will begin on Sunday, Nov. 20. | Photo by Pixabay via Pexels
The 2022 FIFA World Cup is just around the corner starting Sunday, Nov. 20 and running through Sunday, Dec. 18.

Since many of us probably aren’t hopping on a 15-hour flight to Qatar, we’re sharing local watch parties + places to watch the games that will allow Chattanoogans to take in all the blood, sweat, and tears.

Keep in mind that some matches on the schedule broadcast as early as 5 a.m. EST, so some of the spots below won’t be open for all the games.

Pro tip: USA will play its first match on Monday, Nov. 21 at 2 p.m. EST against Wales. ⚜

🏆 Tremont Tavern | Opens 11 a.m. | This local tavern will be hosting World Cup watch parties again this year, with announcements on beer and food specials to come.

🏆 Chattanooga Brewing Co. | Various hours, closed Mondays | This space that often draws a soccer crowd will be opening earlier than normal to show games during the World Cup.

Psst. While you’re at it, would you mind letting us know your sports preferences to inform future coverage?
WE'RE HAVIN' A FÚTBOL
6AM City In-house
THE WRAP
Today’s issue was written by Brianna.

Editor’s pick: Kristen and I had so much fun checking out the Chattanooga Zoo’s Asian Lantern Festival, a light experience that features interactive displays, beautiful lantern “hallways,” and light-up animals throughout the zoo. You can check it out now through Jan. 15.

Missed yesterday’s newsletter? We’re here to help you use up that PTO before the end of the year.
Connect with us.

Editorial: Brianna Williams, Kristen Templeton, Dayten Rose, Josh Kranzberg, Ashlea Hearn, Emily Shea, Victoria Bardega | Send us a scoop, question, or feedback.

Sales: Sarah Edwards | Advertise with us.
Content marked with an * was created in partnership with 6AM City’s advertising partners. Paid content helps keep this newsletter free. 6AM City may also receive a commission on purchases made through affiliate links in this newsletter.

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