Today’s Forecast

54º | Rain | 99% chance of rain
Sunrise 7:49 a.m. | Sunset 5:46 p.m.

The newly painted barn now has a commemorative Rock City 90th anniversary logo on the front side. | Photo by See Rock City

An extension of the Lookout Mountain area staple attraction has added more layers of paint to its history — the “See Rock City” barn in Fort Payne, AL.

Rock City’s innovation team repainted the barn on Thursday, March 30 to celebrate its 90th anniversary. The two-sided barn says “See Beautiful Rock City Today” + “See Rock City World’s 8th Wonder.”

Jim Byers & Don Harris 2012 repaint-2.jpg — The last time this barn was repainted was in 2012 for its 80th anniversary. | Photo by See Rock City

This barn is one of several across the eastern side of the country that holds a significant history. Clark Byers, the legendary painter of these barns, began painting Rock City advertisements in 1935 — he painted 900 barns in 19 states before retiring in 1969.

Fun fact: Due to billboard-banning legislation nicknamed the “Ladybird Act” that was passed in 1965, many of Clark’s billboards were repainted + his clever advertisements were hidden.

Clark first painted the Fort Payne barn, located at 13487 Alabama Hwy., ~60 years ago and it has since been under the longstanding care of owners Darren and Michelle Henderson. The barn received a repaint back in 2012 by Clark’s sons Jim + Don Harris.

CEO and President of See Rock City Inc. Doug Chapin said it was enriching to keep the tradition going with the innovation team.

“It’s hard to keep these icons maintained, but it is a part of our legacy that we think gets to the cornerstones of our business: innovation, sustainability, art, and people.” — Doug Chapin

Want to see this barn + track down the others? Follow this map during your search.

Poll

Do you belong to a gym?

A. Yes
B. No

Congratulations to Linda J. for winning a $50 gift card to our online shop, Six & Main. Did you know you could be our next winner? Answer this week’s survey questions for a chance to score a gift card!

Submit your answer

Events

Today, April 3

Free Yoga for EveryBODY | Monday, Apr. 3 | 5-6 p.m. | Chattanooga Fitness Center, 1254 E. 3rd St., Chattanooga | Free | Everyone is welcome to attend this free yoga class — bring a mat if you have one.
Black Professionals @ the Hunter | Monday, Apr. 3 | 5:30-7:30 p.m. | Hunter Museum of American Art, 10 Bluff View Ave., Chattanooga | Free, RSVP | Chattanooga’s Black professionals are invited to a celebration of community, culture, and connections.
Beginner Handlettering | Monday, Apr. 3 | 6-8:15 p.m. | The Chattery, 1800 Rossville Ave., Chattanooga | $45 | In this workshop, learn the basics of hand lettering, letter connections, and basic flourishes.

Tuesday, April 4

Mindful Movements through Warner Park | Tuesday, Apr. 4 | 9:30-10:30 a.m. | Chattanooga Fitness Center, 1254 E. 3rd St., Chattanooga | Free | Take this gentle + breath-focused walk in the park with functional exercises, and meet people in the community.

Wednesday, April 5

Chattanooga Market at Erlanger | Wednesday, Apr. 5 | 10:30 a.m.-1:30 p.m. | Erlanger Medical Mall, 979 E. 3rd St., Chattanooga | Free+ | Get your Chattanooga Market fix with a smaller version of the popular downtown market.
Make Your Own Herbal Salves and Balms | Wednesday, Apr. 5 | 6-7:30 p.m. | The Chattery, 1800 Rossville Ave., Chattanooga | $32 | Create your own salve for minor cuts + scrapes and a lavender sleep balm to take home using plants and herbs.

Thursday, April 6

Ladies Who Launch | Thursday, Apr. 6 | 11:30 a.m.-1 p.m. | Common House, 1517 Mitchell Ave., Chattanooga | $15-$20 | Connect with other women who are breaking glass ceilings and impacting our community at this monthly luncheon — this month will highlight owner of Chatt Taste, Briana Garza.

Plan ahead with our community events calendar

100+ more events

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Finance

This billion-dollar startup wants to help you retire

Portrait of businesswoman standing against a wooden wall in office.

SmartAsset’s no-cost tool makes it easy to find vetted financial advisors who serve your area. | Photo by Dean Mitchell

This Princeton grad’s startup raised $161 million to help people plan for retirement. 👀

If you’re one of the whopping 110 million Americans over age 50 — or a wise Millennial looking to get ahead — SmartAsset’s no-cost tool makes it easy to find vetted financial advisors serving our local area.

In just a few minutes, you can get matched with up to three financial advisors, each legally bound to work in your best interest. Now that’s service.*

Take the free quiz

News Notes

Weather

62° | Rainy | 83% of rain

Coming Soon

Nordstrom Rack will open its doors at The Terrace shopping center (2100 Hamilton Place Blvd.) at 9 a.m. on Friday, May 19. The store’s third location in the state of Tennessee will span across 24,000 sqft next door to Ulta Beauty, Academy Sports, DSW, and Old Navy. (Chattanooga Times Free Press)

Community

Want to learn more about rally racing + meet some of the drivers? Rally Tennessee will host a community block party on Station Street on Friday, April 7 from 6-9 p.m. The event is free and open to the public — more details about the demonstrations coming soon. (Chattanoogan.com)
Reflection Riding’s Campfire Concert series will return for its 2023 season on Saturday, April 22. Enjoy live music performances, drinks, and s’more — plus, you can sleep under the stars after the concert ends for an additional $5. Check out the series lineup.

Announced

TEDxChattanooga recently announced its new concept “TEDxChattanooga Sessions” — think: an NPR Tiny Desk-esque event highlighting local Chattanooga musicians. More details to come, but you can nominate a musician or apply yourself for a chance to be featured.

Watch

WTCI has lauched a new program with Rhyme N Chatt called “Raise Your Voice.” The series will feature local youth authors + poets that will “encourage viewers to use reading text as a way to inspire the creative process.” See the broadcast schedule. (Chattanoogan.com)

Sports

Registration for CSL’s adult recreational summer leagues is now open. Choose from 10 league options + sign up online. Pro tip: registration for some late spring leagues are still available.

Health

Struggling with chronic pain? Primastrong is hosting a free Posture and Pain Relief class on the third Saturdays in April, May, and June. The 90-minute class will teach in-depth postural adjustments and techniques to alleviate + prevent pain. Email primastrong@gmail.com to reserve your spot.*

Asked

The EPB Energy Pros love sharing energy-saving tips — but now they want to hear yours. Share the No. 1 way you save energy by this Tuesday, April 4 and you could win a $100 Ace Hardware gift card + four tickets to EPB Night at the Chattanooga Lookouts game on Friday, April 28.*

Wellness

Our tip for a gentle, gradual wake-up: Amazon’s Halo Rise, which uses smart alarm clock technology to simulate a sunrise. Bonus: Turn on the sleep tracking feature to help improve your sleep — no wearable device required.

Arts

Tyler Perry Studios’ new film shows local love

Keep an eye out for this table display done in collaboration with The Redindery in the movie. | Photo provided by The Refindery

We have to give props to Tyler Perry Studios for coming into town recently and showing love to our local businesses.

Most folks saw the film crew set up on Market Street to film its upcoming movie “Six Triple Eight” inside the Chattanooga Choo Choo hotel.

The film is based on World War II’s only all-Black, all-woman unit — the 6888th Central Postal Directory Battalion — and will showcase props from Dirty Jane’s Antiques + The Refindery.

Dirty Jane’s said they helped put together a 1940s English tearoom and sold the studio linens, flower pots, period cups + saucers, plates, and glassware — King’s Crown appeared to be the studio’s favorite.

The studio also spent three days shopping at The Refindery, which sold them linens, baskets, art, glassware, and even a table that they helped paint — twice until they got the right color.

Want to see for yourself? Stay tuned for the film’s release early in 2024 on Netflix.

The Wrap

Today’s Edition By:
Haley Bartlett

From the Editor

ICYMI, the Grimoire Tattoo Studio is seeking donations to help them move locations. The studio’s current building at 3904 Hixson Pk. is being condemned due to safety hazards.

Donate + check out other ways to support the tattoo shop. Bonus: donations will have perk levels with sticker packs, prints, and a special edition t-shirt for the new location.

Missed Friday’s newsletter? Our bracket competition brewed down to one winner. Find out who.

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