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Cozy bookstore with a coral door, striped umbrella, and vibrant flower display. "Books Are Magic" sign evokes a whimsical, inviting atmosphere.
Small Business
Four local bookstores in the Chattanooga area
Where to find your next great read and support small business while you’re at it.
September 09, 2025 03:20 PM
 · 
Sarah Dickson
NOOGAtoday | Mickey (HES)
Culture
Adoptable pets in Chattanooga, part two
Looking to add a furry friend to your family? Check out these pups that are currently up for adoption at Chattanooga’s Humane Educational Society.
November 3, 2023
 · 
Kristen Templeton
NOOGAtoday | Community Pie
Food
Asked: Where were your top places to eat in Chattanooga this year?
Yelp Chattanooga recently released its Top Places to Eat in Chattanooga 2023 list — read more to see if you agree with the findings.
November 3, 2023
 · 
Kristen Templeton
Metallic watercolor presents and stars with the text "unwrap carefully curated gift guides this season"
Retail
2023 Holiday Gift Guide: 39 gifts you can buy right now
Shop the most popular gifts of the 2023 holiday season, plus gifts that support small businesses and the best holiday wrapping paper to tie it all up in.
November 2, 2023
A plane, couch, and book icon against a snowflake background.
Culture
The Anti-Gift Guide: 50 ways to slow down, treat yourself, and break tradition this holiday season
Rip up your gift list — it’s time to rethink the holidays.
November 2, 2023
 · 
Sarah Leonhardt
NOOGAtoday | Performers in an abandoned mill surrounded by crowd.
Culture
Choose your own adventure with The Pop-Up Project
Participate in the immersive performance, Until the Sun Rises, conducted by The Pop-Up Project.
November 1, 2023
 · 
Kristen Templeton
NOOGAtoday | rowers paddling across Tennessee River with crowd on the shore.
Sports
Get ready for Chattanooga’s 2023 Head of the Hooch regatta
Experience one of the world’s largest rowing regattas right here in the Scenic City.
November 1, 2023
 · 
Brianna Williams
NOOGAtoday | Event photo
Culture
River City Co. announces new program for emerging event producers
The Emerging Producers program will help those who want to put on unique + diverse experiences in downtown Chattanooga.
October 30, 2023
 · 
Kristen Templeton
NOOGAtoday | Barking Legs Theater
Culture
Barking Legs Theater celebrates 30 years
The local theater and event space is hitting a big milestone, and the celebrations will be even bigger — read on for 22 days of festivities.
October 27, 2023
 · 
Haley Bartlett
NOOGAtoday | Crabtree Farms
Culture
Celebrate 25 years with Crabtree Farms
Celebrate Crabtree Farms’ 25th anniversary with festivities on Saturday, Nov. 4.
October 26, 2023
 · 
Kristen Templeton
NOOGAtoday | Bridge spooky
Culture
Answered: Where would you film a scary movie in Chattanooga?
We asked you all to imagine a local version of your favorite horror movie, and let us know where it would be filmed — here’s what some of our readers and followers said.
October 25, 2023
 · 
Haley Bartlett
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City
Meet the Community Association of Historic St. Elmo
We’re back with another edition of our Neighborhood Association series, diving into the historic St. Elmo and what the goals of the CAHSE are.
April 30, 2024
 · 
Haley Bartlett
An aerial shot of the Tennessee Aquarium with its pyramid rooftops and the Tennessee River landscape.
Business
Tennessee Aquarium ranks No. 1 in the country
According to Newsweek Magazine’s readers, Chattanooga’s very own Tennessee Aquarium is the best in the country.
April 30, 2024
 · 
Haley Bartlett
NOOGAtoday | Cat
City
Where you can adopt pets in Chattanooga
In honor of National Adopt a Shelter Pet Day, we’re rounding up organizations in and around Chattanooga where you can adopt a furry friend.
April 29, 2024
 · 
Kristen Templeton
NOOGAtoday | Cashew
Food
34+ vegan and vegetarian eats in Chattanooga
Dig into delicious and nutritious vegan and vegetarian fare in every corner of Chattanooga.
April 26, 2024
 · 
Staff
NOOGAtoday | Chattanooga Market Flowers wrapped in bouquets
Food
Our favorite things from the Chattanooga Market
In honor of the Chattanooga Market’s opening weekend, we’re sharing some of our favorite market finds.
April 25, 2024
 · 
Kristen Templeton
Wide shot of Chattanooga spanning both sides of the bridge during the spring/summer months
Play
Plan Ahead: Summer events happening around Chattanooga
Make the most of the warm weather with this list of the best local events and activities happening this summer.
April 23, 2024
 · 
Staff
NOOGAtoday | Construction site at the Chattanooga Zoo.
Culture
Chattanooga Zoo to host Bidders for Critters to support expansion
The Chattanooga Zoo will host its inaugural Bidders for Critters online auction to raise funds for its ongoing Cape of Africa expansion.
April 19, 2024
 · 
Kristen Templeton
A top-down view of a laptop sitting on a table with an open notebook and pen sitting on top of it. Next to the laptop is a latte in a mug atop a white saucer. The latte has a foam heart on top.
Culture
Read the winning poem from our 2024 poetry contest
We’ve narrowed down our poetry contest to one winner — read the fan favorite and runner-ups.
April 18, 2024
 · 
Brianna Williams
SM-MothersDayGiftGuide-970x545-V1-5.png
Culture
19 local gift ideas to celebrate motherhood
April 17, 2024
 · 
Staff
An A-frame modular home
Real Estate
MDLR Brands brings sustainable modular homes to Chattanooga
Headquartered in Chattanooga, MDLR Brands is bringing sustainable measures to the development world with Boxvana, a line of customizable prefabricated modular homes.
April 16, 2024
 · 
Haley Bartlett