Meet Six & Main: NOOGAtoday’s (revamped) home of all your Chattanooga, TN merch

SixMain-Launch-Convo-Hero-WebsiteFeature (1) (1)

Our online shop is back and better than ever. | Photo provided by Six & Main

We’re back. Earlier this year we announced the launch of our NOOGAtoday online shop, designed to bring you the best local gear to show your Chattanooga pride and celebrate local landmarks, creatives, brands, events + more. We’re still doing that — but we changed a few things (for the better).

Enter: Six & Main. That’s right — we’re back with a new name and completely new look. We listened to your feedback from our online store survey and made the changes you wanted to see, including a more user-friendly layout to make shopping easier and updated creative + brand pages so you can learn more about the local creators and brands featured.

New products include exclusively designed local merchandise like:

  • More city sweatshirts
  • New trucker hats
  • Freshly designed mugs
  • Stickers
  • Hoodies

And more.

Now, to continue our mission of celebrating local, we are looking for local creatives + brands to work with us at Six & Main.

If you’re a local creative that wants to collaborate with us (think: seeing your artwork displayed on our products and getting paid for it), we want to hear from you. And if you’re a local brand (locally-made hats, cocktail bitters, or dog leashes) we would love to stock your stuff on our virtual shelves.

Tell us about yourself or your brand in one of these surveys so we can get to know each other — who knows, we could be working together soon.

We hope you love our revamped storefront as much as we do, Chattanooga.

Happy shopping.

More from NOOGAtoday
Jailhouse Studios would bring film and music production to downtown Chattanooga.
From outdoor adventures to local eats and attractions, the Scenic City scored big in 2025.
Whether you’re doing Dry January or just skipping the booze, these local spots have you covered.
Work begins on Phase 1 of the 2.6-mile Alton Park Connector.
From lifting weights, indoor rock climbing, personal training, dance fitness, boxing classes, and martial arts programs — we’ve rounded up 25+ gyms and fitness offerings around Chattanooga.
We compiled all of the feedback from our Giving Campaign to learn what readers love most and want to see more of in our newsletters. Here’s a peek at what they said.
Here’s what they’re hoping to accomplish in 2026.
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.
The new route that would link Chattanooga to three major cities in the region.
Bob Dylan? Check. Cheap Trick? Check. It’s not a bad idea to triple-check this list and get your concert tickets before they sell out.