Want to know if you’re a savvy suburbanite, salt of the earth, or young + restless?
Discover what your neighborhood trends say about you with Esri’s interactive Tapestry map. The tech company analyzes zip code data to define the characteristics of neighborhoods using a process called segmentation.
How it works
This tool sorts areas into 67 unique categories, or segments, based on demographics and socioeconomic characteristics — AKA, it tells us generally who we are and what we have in common with our neighbors.
Users can input zip codes or click around the map to explore segments that best describe a particular area. In most cases, the results show the top 3 segments that define a neighborhood.
For example, you’ll discover groups like Southern satellites (slightly older, settled married-couple families in rural settlements within metropolitan areas) and the social security set (an older market in metropolitan cities dependent on low, fixed incomes).
Chattanooga’s tapestry
- Nooga’s downtown area is divided into 2 categories: the 37402 ZIP code houses a social security set of residents 65 or older, and 37403 is a college town, meaning about half are enrolled in college + the other half work in education.
- The Southside’s population is largely defined as set to impress (20-34 year-olds in medium to large multi-unit apartments with lower than average rents).
- In the ZIP code that makes up the Northshore area, 49.14% of residents are considered Emerald City denizens — a mix of renters + home-owners who enjoy foodie culture, music, and arts
- Lookout Mountain’s 37350 ZIP code’s tapestry indicates that a whopping 100% of residents are top tier and earn more than 3 times the US median household income.
Ready to explore your own Nooga neighborhood? Check out the map and let us know below if the tool has your personality and lifestyle pegged.
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