Support Us Button Widget
Sponsored Content

Do you know the 100 years of history behind Chattanooga’s Double Cola Company?

For 100 years, the Double Cola Company beverage brand has been a helping hand to the Chattanooga community through volunteering, sponsorships + of course, their delicious bevs.

Sponsored by
Historical Photo of Bottling Plant.jpeg

The Double Cola Company received its name from being twice the size of other soda products at the time.

Photo provided by the Double Cola Company

Sip, sip, hooray. Chattanooga’s very own Double Cola Company is celebrating 100 years of serving delicious drinks worldwide + being a friend to our community. 🎉

The Double Cola Company is a family-owned drink company that produces high-quality bevs with unique flavors, from the JUMBO sodas you grew up with to their newer BREWSKI linea beautiful combo of beer + SKI Citrus Soda.

But do you know all the milestones of this iconic, locally-based brand?

  • 1922: Charles D. Little + Joe S. Foster establish Good Grape Company featuring their newly developed grape soda.
  • 1924: They create a new soda called Marvel Cola.
  • 1933: The cola formula is perfected and named Double Cola.
  • 1953: Aptly, the company changes its name to Double-Cola Company.
  • 1956: SKI is formulated, and then trademarked in 1958.
  • 1997: Alnoor Dhanani becomes President and remains as CEO to this day.
  • 1999: Corporate headquarters move to Market St. in downtown Chattanooga.
  • 2021: BREWSKI is launched as a series of shandy style beers.

Along with a rich history here in Nooga, the Double Cola Company has a major track record for supporting community initiatives in our city, including:

  • Pops in the Park
  • Movies + Music at Miller Park
  • SPLASH Arts Festival
  • The Will This Float pitch competition (psst, stop by Chattanooga’s Start-Up Week on Mon., Oct.17 to meet members of the Double Cola team)
  • The United Way 100th celebration
  • Reflection Riding

The Double Cola Company has certainly made our city sweeter, and they’re just getting started. Keep your eyes peeled for the brand’s upcoming Habitat for Humanity Build Day. 👀 *

More from NOOGAtoday
It’s the season of the pumpkins, so we’re rounding up a list of places to go picking. Check out these patches, farms, and nurseries.
See your neighbor’s porch become a stage at this annual festival, offering free live music.
Chattanooga has an incredibly rich history that is showcased in museums throughout the area. From the Hunter Museum of American Art to the Tennessee Valley Railroad Museum, pay a visit to these various spots to learn all there is to know about the Scenic City.
Skip the pumpkin patch and hire these local businesses to come and spruce up your landscaping with a seasonal touch.
A new tri-state collaboration will work to conserve natural areas found in Tennessee, Georgia + Alabama.
Your favorite free bluegrass festival is almost here — check out the lineup.
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.
Two ways to get your hands dirty for a good cause this Saturday, Sept. 27.
Whether you’re hiking, cruising, or road-tripping — these are the best ways to fall for Chattanooga this season.
We’ve made a concerted effort to orchestrate this roadmap, so you can focus on finding the artists you adore.