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Do you know the 100 years of history behind Chattanooga’s Double Cola Company?

For 100 years, the Double Cola Company beverage brand has been a helping hand to the Chattanooga community through volunteering, sponsorships + of course, their delicious bevs.

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The Double Cola Company received its name from being twice the size of other soda products at the time.

Photo provided by the Double Cola Company

Sip, sip, hooray. Chattanooga’s very own Double Cola Company is celebrating 100 years of serving delicious drinks worldwide + being a friend to our community. 🎉

The Double Cola Company is a family-owned drink company that produces high-quality bevs with unique flavors, from the JUMBO sodas you grew up with to their newer BREWSKI linea beautiful combo of beer + SKI Citrus Soda.

But do you know all the milestones of this iconic, locally-based brand?

  • 1922: Charles D. Little + Joe S. Foster establish Good Grape Company featuring their newly developed grape soda.
  • 1924: They create a new soda called Marvel Cola.
  • 1933: The cola formula is perfected and named Double Cola.
  • 1953: Aptly, the company changes its name to Double-Cola Company.
  • 1956: SKI is formulated, and then trademarked in 1958.
  • 1997: Alnoor Dhanani becomes President and remains as CEO to this day.
  • 1999: Corporate headquarters move to Market St. in downtown Chattanooga.
  • 2021: BREWSKI is launched as a series of shandy style beers.

Along with a rich history here in Nooga, the Double Cola Company has a major track record for supporting community initiatives in our city, including:

  • Pops in the Park
  • Movies + Music at Miller Park
  • SPLASH Arts Festival
  • The Will This Float pitch competition (psst, stop by Chattanooga’s Start-Up Week on Mon., Oct.17 to meet members of the Double Cola team)
  • The United Way 100th celebration
  • Reflection Riding

The Double Cola Company has certainly made our city sweeter, and they’re just getting started. Keep your eyes peeled for the brand’s upcoming Habitat for Humanity Build Day. 👀 *

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