Local facility services company President Eddie Russell said he is always looking to make his business exceptional.
“We try really hard to come up with new ideas that will put us ahead of our competition,” the ERMC president said via email. “We want to be the benchmark and the innovators in our industry; we do not want to be the followers.”
Recently, Russell ran into Michelle Hecker Davis with cognitive skills training center LearningRx. After 10 minutes of hearing what the local business offered, he was intrigued. He wanted to try it.
LearningRx offers one-on-one cognitive training with clients to improve memory, processing, speed, logic and reasoning. (Click here to read more about cognitive skills.)
A large amount of LearningRx’s business comes from students, but the brain trainers work with people of all ages.
And leaders recently launched an executive training program for professionals.
“We have grown slowly in our adult market in the last several years,” Davis said.
Just as students can improve grades and concentration through exercises that focus on memory, attention, auditory and visual processing, and logic and reasoning, professionals can up their business games by using the training.
How it works
Through training exercises, clients can improve the speed at which the brain processes information.
The company’s programs are based on 35 years of research and tap into how the brain works to make learning easier.
The brain uses a complex system of nerve cells called neurons to process information. While learning, neurons group and physically work together, according to Nooga.com archives.
When doing new or unfamiliar tasks, or when learning is intense, additional, nearby neurons join the process.
When a person masters the task, the extra neurons go back to their other work. But the gains in efficiency and processing are retained, making learning easier.
The brain is able to change neuron activity and connections when learning demand is increased, and brain training capitalizes on that ability to increase cognitive abilities.
“No matter what level you are at in cognizance, we all want more as leaders,” Russell said. “We all want our brains to compute faster and retain more, all the while being able to multitask and sort out distractions.”
Davis gave an example of how the training could help professionals.
Perhaps a client can’t recall information quickly enough when put on the spot in a meeting. Maybe a client has trouble remembering names with certainty and so they don’t use someone’s name when they are networking.
The latter was the case with Russell.
And initially, he wasn’t sure how the LearningRx tasks were going to help him with that. The process seemed “unorthodox” to him.
“Before I knew it, I could say the presidents forward and backward in under 40 seconds each way,” he said. “Yet it wasn’t that I needed to know the presidents; it was how I learned them and how the method could be applied to all areas of business.”
Benefits for Russell
Just as he learned the presidents, he can learn and remember names. And the more he practices, the easier learning and processing become.
Russell outlined nine specific benefits he’s seen so far. He’s halfway through his program.
In addition to feeling confident with names, he said his mental endurance and ability to block out distractions have improved.
He can remember small details now. He doesn’t procrastinate as much, and he reads more-because it’s easier now, he said.
“I am better able to keep up with higher-level comprehension processing in meetings and discussions regarding large corporate decisions, instead of getting lost in the details,” he said.