The owner of St. Elmo’s The Tap House is bringing the vision he had for that business to his latest venture, which is part brew market, part beer garden and part classroom.
“We wanted to do something that was different,” owner Chris Calhoun said Tuesday of the self-funded business.
Customers can stop off at the shop to pick up a to-go six-pack; they can bring their dog to the garden and have a few beers there, or they can take classes to learn how to make their own brews.
Patrons can also buy home brewing supplies. The business will sell ingredients needed for home brewing by the ounce or in bulk, which Calhoun said distinguishes the company.
And for brewers who don’t have enough space in their home, they can create their own beer recipe and commission the business to produce it.
There will also be membership opportunities to allow customers to taste and provide feedback on beers that locals have made.
The business will have 10 taps, and seven will serve popular brands, while the remaining three will feature local homebrews.
There is no inside seating, apart from a small couch, but there will be space for customers to sit and socialize behind the business in the 350-square-foot beer garden, where leashed dogs are welcome.
Next to the beer garden will be a runway where owners can play with their dogs off-leash.
The business is in front of The Gear Closet, and Calhoun hopes to extend the garden to that business so that visitors can shop there while enjoying a beverage.
And a portion of all the business’ sales will benefit The Gear Closet, he said.
Although no one under age 21 can drink, the space is family-friendly. Patrons can bring their own food, sip on a Coke or make purchases from the food trucks, which Calhoun is going to invite to park around his store.
Calhoun and employees, such as Eric McGaffic, who will manage the market, said there’s already been positive feedback about the business.
McGaffic wants it to be a hub for beer lovers to share their passion.
“I just want it to be craft beer nerdvana,” he said.
Updated at 11:59 a.m. March 25 to correct a typographical error and to clarify another sentence.