After spending a decade as the Chattanooga Technology Council, the organization recently rebranded to CHATech to reflect a more Chattanooga-oriented message.
“Chattanooga is unique, and the ‘CHA’ moniker is used quite a bit across the city in many ways-CHADEV is a special interest group for developers, as an example,” Executive Director Ronna-Renee Jackson said. “We feel that CHATech reflects who we are, where we are and what we do in simpler terms.”
The council, which represents Chattanooga within the larger body of the Technology Councils of North America, works within the city to grow the economy by investing in workforce development, and providing scholarships, mentors and workforce education.
The rebranding comes on the back of several changes happening with the council.
Jackson said in 2016, CHATech will host three to five programming events per month, including industry-specific cohorts, social events and monthly luncheons.
She also said that CHATech is introducing an ambassador program to ensure members get more personalized attention and derive value from their memberships.
“We have introduced many ways for sponsors to position their brand, tell their story, and get value from our platform and by leveraging our reach,” she said. “This has transformed basic members into real partners as we understand their business objectives and then tailor the sponsorship opportunities to meet them.”
Pricing structures for memberships have also changed and now are based on the size of a company’s IT workforce.
“It’s no longer a one-size-fits-all membership model but true flexibility to drive value,” Jackson said.
Companies interested in joining the council for networking and access to mentor programs can apply through the website. Single memberships start at $200.
Cameron Morgan is a contributing writer. She has previously worked with the Chattanooga Times Free Press as an intern and currently serves as the editor-in-chief for The University Echo at UTC. Connect with her via Twitter.