Retail

A gif featuring images of flowers and gifts from Sophie's Shoppe
Retail
Sweet surprises for all at Sophie’s Shoppe
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Vibrant wall mural of a smiling woman with blonde hair surrounded by colorful flowers on a building. Energetic and cheerful atmosphere.
Culture
Get ready to dash to Dolly Days in Ringgold
The north Georgia town will celebrate Tennessee music legend Dolly Parton — who just so happens to have a wholesome tie to the community.
May 1, 2025
 · 
Haley Bartlett
A woman in a pink dress and a woman in a light blue dress sit at a table decorated with colorful china and glassware.
Sponsored
Grand reopening: Haley Reynolds Home
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A few gifts overlaid on a patchwork background, including a Carharrt lunch box and a jewelry dish.
Sponsored
What to buy for parents: Your 2025 gift guide for Mother’s Day and Father’s Day
Including Oprah’s favorite eye mask and a No. 1 best-selling beard trimmer.
Sponsored by
Chattanooga-Market
Culture
Plan Ahead: The Chattanooga Market’s 2025 season
The beloved Sunday market is gearing up for its opening weekend this spring — here are the biggest events you don’t want to miss this season.
April 9, 2025
 · 
Haley Bartlett
Crowd gathered outside a brick building named "Yellow Racket Records," with people chatting and waiting in line. Overcast sky, trees in the background.
Music
Record Store Day is vinyl-ly here in Chattanooga
It’s time to hit play because we’re spinning some tracks on where to get the best deals on Record Store Day around the Scenic City.
April 9, 2025
 · 
Haley Bartlett
NOOGAtoday | Oddstory pup
Play
Dog-friendly guide for Chattanooga
Explore these dog-friendly places in Chattanooga that span from places to eat, drink, exercise, and stay the night.
March 31, 2025
 · 
Staff
NOOGAtoday | Culture Coffee
Work
Your guide to local coffee shops around Chattanooga
If you don’t have coffee already in hand, consider this your sign to grab some.
March 17, 2025
 · 
Staff
Shoppers going through clothing racks of women's fashion during a Statemint Chattanooga event
Culture
Making a fashion Statemint in Chattanooga
This pop-up consignment sale is returning to the Scenic City — get ready to fill a bag.
March 6, 2025
 · 
Haley Bartlett
Aerial shot of East Ridge Shopping Center where you can see some cars in the parking lot and the sign that says "Tennessee's First Shopping Center"
City
Tennessee’s First Shopping Center to be redeveloped in Chattanooga
Urban Story Ventures has big plans for restoring this East Ridge shopping center.
February 28, 2025
 · 
Haley Bartlett
NOOGAtoday | Chattanooga Yarn Co.
City
Locally owned alternatives to big box stores
With some major retailers closing here in Chattanooga, we’re highlighting the local shops you can support.
February 25, 2025
 · 
Grace Powers
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Food
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Try complimentary soups every Wednesday in February, and buy some for a good cause.
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Weather
How Chattanooga is preparing for power outages
What TVA and EPB are doing to get ready for this weekend’s winter weather.
January 22, 2026
 · 
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Snow Storm
Weather
Chattanooga braces for winter weather this weekend
A wintry mix could arrive by Friday night — here’s how to prepare.
January 21, 2026
 · 
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Modern ranch-style house with white siding, a gray garage door, and dark trim. The front porch has wooden beams. Lush green lawn and a clear sky.
Real Estate
Chattanooga homes ahead of 2026 trends
Zillow says homeowners want personality and practicality rolled into one.
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Lunches for $10 or less in Chattanooga
Ready for your lunch break? Check out these 30+ lunches from Downtown to Northshore.
January 16, 2026
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Culture
Your horoscope in Chattanooga neighborhoods
Your home, your favorite coffee shop, your daily commute aren’t just written in the skyline — they may be written in the stars.
January 16, 2026
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