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Culture

Cozy bookstore with a coral door, striped umbrella, and vibrant flower display. "Books Are Magic" sign evokes a whimsical, inviting atmosphere.
Small Business
Four local bookstores in the Chattanooga area
Where to find your next great read and support small business while you’re at it.
September 09, 2025 03:20 PM
 · 
Sarah Dickson
NOOGAtoday | The Book & Cover
Culture
Book recommendations from local book store workers
In honor of World Book Day, here are some book recommendations from some of Chattanooga’s bookstore community.
March 5, 2025
 · 
Kristen Templeton
CARTA bus on Market Street in downtown Chattanooga (Photo: Staff).
City
How Chattanooga plans to improve downtown parking
The city has launched a multi-phase initiative to make parking easier for residents + travelers when enjoying the downtown area.
March 4, 2025
 · 
Haley Bartlett
A field of double tulips that are blooming, with reddish/orangish petals
Culture
4 places to experience tulip season in Chattanooga
Tulip season has officially bloomed into action around the area — here’s where to pick the bulbs yourself around town.
March 4, 2025
 · 
Haley Bartlett
NOOGAtoday | Susan Vandergriff The Happy Birdwatcher Co.
Culture
Q+A with Susan Vandergriff of The Happy Birdwatcher Co.
Hear more about this local entrepreneur’s business + how she landed on an upcoming episode of “Shark Tank.”
March 3, 2025
 · 
Kristen Templeton
NOOGAtoday | bee mural
Play
18 murals around Chattanooga
Check out our guide to the many meaningful murals you can find around our city.
March 3, 2025
 · 
Staff
Inside of a bedroom in a model home
Real Estate
Breaking down 2025 house trends with Pratt Home Builders
Follow along as we analyze this year’s national and local trends that are on the horizon for new homes.
February 28, 2025
 · 
Haley Bartlett
NOOGAtoday | Miller Park
Travel and Outdoors
Help River City Co. make this year’s plan for Miller Park
Share your ideas on how to utilize this downtown park space.
February 27, 2025
 · 
Kristen Templeton
Bagels on a cooling rack
Food
Foodie Favs: Bagels in Chattanooga
Check out this list of locally loved bagels around the Scenic City.
February 26, 2025
 · 
Haley Bartlett
NOOGAtoday | East Main Street Small Business Week
City
We’re celebrating Small Business Week, here’s how to join us
Join us at NOOGAtoday in celebrating the heart of our community, small businesses.
February 25, 2025
 · 
Kristen Templeton
Amanda + Erik Niel on the patio of Little Coyote
Food
Farm to Table: Highlights from a conversation with Chef Erik Niel
We shared a table with local publication Food as a Verb for its speaker series — join the conversation with these highlights from a Q+A with a local chef.
February 24, 2025
 · 
Haley Bartlett
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Coolidge Park featuring green grass and trees, a circular paved walkway with blue benches. The Walnut Street Bridge is in the background, slightly obscured by trees.
Travel and Outdoors
Take on Chattanooga’s Earth Month Challenge
See if you can check off all of these activities by the end of April.
April 4, 2025
 · 
Kristen Templeton
A tranquil scene of a blue truss bridge spanning a wide river, with lush greenery in the foreground and a clear sky above, conveying serenity.
City
Chattanooga becomes North America’s first National Park City
After a nearly two-year long campaign, the Scenic City has gotten the official designation — find out what that means and how to celebrate.
April 3, 2025
 · 
Haley Bartlett
NOOGA.lookoutsgame
Sports
How to enjoy a Chattanooga Lookouts game
We’re putting together tips + tricks on having the best experience at AT&T Field with the Chattanooga Lookouts.
April 3, 2025
 · 
Haley Bartlett
Overview of Downtown Chattanooga showing Coolidge Park and the trees that span toward the mountain
City
Sprouting a greener city with the Chattanooga Tree Project
The Scenic City has launched a plan to plant thousands of trees — let’s see what the five-year journey entails.
April 3, 2025
 · 
Haley Bartlett
NOOGAtoday | Calliope
Food
Michelin Guide announces its arrival to the South
See what this expansion could mean for Chattanooga’s food scene.
April 2, 2025
 · 
Kristen Templeton
NOOGAtoday | Chattanooga Sign
City
Chattanooga’s sign ordinance receives first update in 25 years
The long-awaited sign ordinance update has been approved — here’s a breakdown of the key changes.
April 2, 2025
 · 
Kristen Templeton
Inside a cozy café. They stand behind a counter with a sleek espresso machine and several green potted plants. Sunlight filters through large windows, casting a warm glow. A flag is visible outside.
Business
330 Main introduces Chattanooga to kava cocktails
This bar in the Southside is bringing a new drinking experience to the Scenic City, let’s get into it one sip at a time.
April 1, 2025
 · 
Haley Bartlett
A vibrant table with colorful floral cloth showcases a feast of fried chicken, fries, sides, and drinks. Hands eagerly reach for the delicious meal.
Food
Foodie Favs: Southern food in Chattanooga
Check out this list of locally loved Southern food in the Scenic City.
April 1, 2025
 · 
Haley Bartlett
NOOGAtoday | UTC Mocs Johnny Taylor
Sports
Remembering the Chattanooga Mocs Sweet 16 run
Learn more about the Mocs’ longest progression in NCAA tournament history.
March 31, 2025
 · 
Kristen Templeton
NOOGAtoday | Oddstory pup
Play
Dog-friendly guide for Chattanooga
Explore these dog-friendly places in Chattanooga that span from places to eat, drink, exercise, and stay the night.
March 31, 2025
 · 
Staff